Gypsum Audience in United States

Gypsum logo

Gypsum has an estimated audience of 889,294 people in United States. 24.5% are female, 75.5% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Halsey, Oregon, Nationality, MK, JDSU.

The average Gypsum fan in United States is 42.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Halsey, Oregon, Nationality, with strongest over-indexing on Minnesota (3.31× the country average). Demographically, the Gypsum audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Department store

Demographics of Gypsum fans

Demographic split for Gypsum audience in United States
MetricValue
Female24.5%
Male75.5%
Average age42.0
Estimated audience size889,294

Audience persona

The typical Gypsum fan in United States is more male, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Gypsum in United States
RegionReachAffinity
California98,7681.01×
Texas74,5150.97×
Florida44,2360.73×
New York38,8430.78×
Colorado37,6992.69×
Ohio26,2810.96×
Georgia25,4290.93×
Illinois24,7350.83×
Pennsylvania23,9370.8×
North Carolina23,8140.89×
Michigan22,7590.98×
Washington20,9111.17×
Virginia20,3560.94×
Arizona18,3371.01×
New Jersey15,3710.68×
Tennessee15,1930.85×
Indiana13,9820.86×
Massachusetts13,7510.78×
Missouri13,6530.95×
Minnesota13,1561.03×
Oklahoma12,2211.24×
Oregon11,3811.12×
South Carolina11,2600.84×
Wisconsin11,1920.84×
Alabama11,1160.89×
Maryland10,9700.72×
Utah10,7441.35×
Nevada10,2691.19×
Kansas10,1031.44×
Kentucky9,1170.82×
Louisiana8,9560.78×
Arkansas8,0351.1×
New Mexico7,6371.71×
Iowa7,4561.02×
Connecticut6,4980.73×
Mississippi5,2480.72×
Idaho5,2001.17×
Nebraska4,0200.9×
West Virginia3,8080.92×
Montana3,3351.35×
Hawaii3,0840.81×
Maine2,9290.92×
New Hampshire2,7470.78×
Wyoming2,1311.62×
South Dakota2,0801.01×
North Dakota2,0771.14×
Delaware2,0640.84×
Washington, District of Columbia2,0560.77×
Rhode Island1,8970.67×
Alaska1,6570.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gypsum audience
BrandAffinityCategory
Minnesota3.31×Travel & Leisure
Halsey, Oregon12.26×Travel & Leisure
Nationality3.1×Politics & Society
MK2.93×Music & Radio
JDSU2.11×Business & Career
Buying and Selling Real Estate5.29×Home & Garden
Electrolyte2.79×Health
Staycation1.94×Home & Garden
N1 road (South Africa)2.4×Travel & Leisure
Kendra Scott1.71×Fashion & Accessoires
Justice1.62×Politics & Society
Home staging2.69×Home & Garden
Jesse Plemons1.72×Movies & TV
Historic site1.96×Arts & Culture
Buying a House3.15×Home & Garden
Panama1.64×Travel & Leisure
Nebraska Cornhuskers football1.54×Sports
Voter registration2.03×Politics & Society
The Godfather Part II5.89×Movies & TV
Morphine (band)3.29×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gypsum audience
TraitClusterScore
Quality AwarenessPREMIUM2.77
SustainabilityBALANCE2.31
DIY MentalityTHRILL1.8
PatriotismCONSERVATISM1.66
Career OrientationPOWER1.62
Convenience OrientationPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Gypsum
CountryShare
United States18.8%
Libya7.1%
Egypt6.0%

See Gypsum audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Gypsum have in United States?

Gypsum has an estimated audience of 889,294 people in United States, concentrated in California and Texas.

What is the gender split and age of Gypsum fans?

24.5% of Gypsum fans are female, 75.5% are male, with an average age of 42.0 years.

Which brands do Gypsum fans like most?

Gypsum fans show strongest brand affinity for Minnesota (3.31×), Halsey, Oregon (12.26×), and Nationality (3.1×) over the country average.

Where do Gypsum fans live in United States?

Gypsum fans in United States are most concentrated in California (reach 98,768), Texas (reach 74,515), and Florida (reach 44,236). These three regions account for the largest share of the active audience.

What other brands do Gypsum fans also like?

Beyond Gypsum itself, the audience over-indexes on Halsey, Oregon (12.26×), Nationality (3.1×), MK (2.93×), and JDSU (2.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gypsum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.