Handstand Audience in United States

Handstand logo

Handstand has an estimated audience of 980,036 people in United States. 56.8% are female, 43.2% are male, average age 34.3. Top regions: California, Texas, New York. Top brand affinities: Natural rubber, Bank account, UK garage, Urban Outfitters, Product design.

The average Handstand fan in United States is 34.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Natural rubber, Bank account, UK garage, with strongest over-indexing on Natural rubber (3.53× the country average). Demographically, the Handstand audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Mindfulness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Handstand fans

Demographic split for Handstand audience in United States
MetricValue
Female56.8%
Male43.2%
Average age34.3
Estimated audience size980,036

Audience persona

The typical Handstand fan in United States is more female, around 34.3 years old, with strong Mindfulness tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Handstand in United States
RegionReachAffinity
California147,5491.37×
Texas101,0601.2×
New York80,5201.47×
Florida76,3281.15×
Illinois37,5431.15×
Georgia35,3881.17×
Pennsylvania33,1231×
New Jersey32,1531.29×
North Carolina31,7031.08×
Virginia30,9671.3×
Ohio27,4320.91×
Washington24,6281.25×
Massachusetts24,4231.26×
Michigan24,1010.94×
Maryland21,7101.29×
Arizona21,5061.07×
Tennessee19,2160.98×
Indiana17,2960.97×
Missouri15,4030.98×
Colorado14,6730.95×
Utah14,0221.6×
Minnesota13,9260.99×
South Carolina13,2630.9×
Wisconsin13,2170.9×
Alabama12,9430.95×
Oregon11,6421.04×
Louisiana11,5880.92×
Kentucky10,4750.85×
Connecticut10,4011.06×
Nevada9,9851.05×
Oklahoma9,9640.92×
Arkansas7,4100.92×
Kansas6,8570.89×
Iowa6,7930.84×
Mississippi6,3860.79×
Hawaii5,0301.19×
Idaho4,8680.99×
Nebraska4,4270.9×
New Mexico4,0590.83×
West Virginia3,6580.8×
New Hampshire3,1910.83×
Washington, District of Columbia3,0441.03×
Maine2,9090.83×
Delaware2,5300.94×
Rhode Island2,3970.77×
Alaska1,9330.92×
Montana1,7780.65×
South Dakota1,6630.73×
North Dakota1,6190.8×
Vermont1,1790.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Handstand audience
BrandAffinityCategory
Natural rubber3.53×Cars & Mobility
Bank account3.52×Business & Career
UK garage7.41×Music & Radio
Urban Outfitters2.42×Shopping
Product design2.5×Business & Career
Combat sport1.65×Sports
Collectable1.62×Kids & Family
Stamp collecting4.69×Home & Garden
Pro-Ject3.7×Music & Radio
Halsey, Oregon7.35×Travel & Leisure
Kingdom of Judah5.85×Politics & Society
JDSU2.11×Business & Career
Kendra Scott1.95×Fashion & Accessoires
Historic site2.77×Arts & Culture
Keene, New Hampshire12.9×Travel & Leisure
Iowa Hawkeyes5×Sports
Home staging3.24×Home & Garden
Grinch2.43×Movies & TV
Isometric exercise5.14×Sports
Jesse Plemons2.02×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Handstand audience
TraitClusterScore
MindfulnessBALANCE1.73
Luxury OrientationPREMIUM1.7
Design AffinityPREMIUM1.69
Risk AppetiteTHRILL1.68
Sports ActivityPOWER1.65
SustainabilityBALANCE1.61

Worldwide distribution

Worldwide audience distribution share by country for Handstand
CountryShare
United States29.0%
Italy7.7%
United Kingdom6.7%

See Handstand audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Handstand have in United States?

Handstand has an estimated audience of 980,036 people in United States, concentrated in California and Texas.

What is the gender split and age of Handstand fans?

56.8% of Handstand fans are female, 43.2% are male, with an average age of 34.3 years.

Which brands do Handstand fans like most?

Handstand fans show strongest brand affinity for Natural rubber (3.53×), Bank account (3.52×), and UK garage (7.41×) over the country average.

Where do Handstand fans live in United States?

Handstand fans in United States are most concentrated in California (reach 147,549), Texas (reach 101,060), and New York (reach 80,520). These three regions account for the largest share of the active audience.

What other brands do Handstand fans also like?

Beyond Handstand itself, the audience over-indexes on Bank account (3.52×), UK garage (7.41×), Urban Outfitters (2.42×), and Product design (2.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Handstand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.