Hanger Audience in United States

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Hanger has an estimated audience of 589,831 people in United States. 59.7% are female, 40.3% are male, average age 48.7. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Regional styles of Mexican music, Layne Staley, Stamp collecting, Mathcore.

The average Hanger fan in United States is 48.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Regional styles of Mexican music, Layne Staley, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Hanger audience skews more female with an average age of 48.7, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of Hanger fans

Demographic split for Hanger audience in United States
MetricValue
Female59.7%
Male40.3%
Average age48.7
Estimated audience size589,831

Audience persona

The typical Hanger fan in United States is more female, around 48.7 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Hanger in United States
RegionReachAffinity
California80,6981.24×
Texas66,3341.31×
Florida42,3931.06×
New York36,7581.12×
Illinois21,4681.09×
Georgia21,3431.17×
Pennsylvania19,5830.99×
Massachusetts18,9411.63×
Ohio17,5460.97×
North Carolina16,6090.94×
Michigan15,9331.03×
New Jersey15,6951.05×
Arizona15,6461.3×
Virginia13,4930.94×
Washington12,5931.06×
Indiana12,3661.15×
Missouri11,5561.22×
Tennessee10,3160.87×
Maryland10,0230.99×
Colorado8,9050.96×
South Carolina8,2240.93×
Louisiana7,9491.05×
Wisconsin7,8120.88×
Minnesota7,2280.86×
Alabama7,0230.85×
Kentucky6,5020.88×
Oregon6,4910.96×
Oklahoma6,0630.93×
Connecticut6,0341.02×
Nevada5,6290.99×
Kansas5,5311.19×
Utah5,3401.01×
Arkansas4,7340.97×
Iowa4,7080.97×
Mississippi3,5460.73×
Nebraska3,2901.11×
New Mexico2,9090.98×
Idaho2,7100.92×
Alaska2,4141.91×
West Virginia2,3400.85×
Hawaii2,3340.92×
Washington, District of Columbia1,6630.94×
New Hampshire1,6320.7×
Maine1,6180.77×
Rhode Island1,5130.81×
South Dakota1,3310.98×
Delaware1,3160.81×
Montana1,2120.74×
North Dakota9750.8×
Wyoming7340.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hanger audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Regional styles of Mexican music14.97×Music & Radio
Layne Staley18.18×Music & Radio
Stamp collecting12.07×Home & Garden
Mathcore17.86×Music & Radio
Halsey, Oregon16.62×Travel & Leisure
Google Home11.88×Technology & Electronics
Information technology consulting9.85×Technology & Electronics
Whataburger1.93×Food & Beverages
The Historian16.83×Literature
Collectable1.71×Kids & Family
Zoo Tycoon (series)20×Games
Urban Outfitters1.79×Shopping
San Pellegrino6.65×Food & Beverages
Jingoism1.91×Politics & Society
Historic site3.72×Arts & Culture
Pillow1.74×Home & Garden
Parma9.5×Travel & Leisure
Eurail16.92×Cars & Mobility
Kendra Scott2.26×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hanger audience
TraitClusterScore
PatriotismCONSERVATISM6.4
Family OrientationCONSERVATISM3.06
SustainabilityBALANCE2.98
SpiritualityBALANCE2.43
TravellingTHRILL2.32
Community OrientationOPEN2.29

Worldwide distribution

Worldwide audience distribution share by country for Hanger
CountryShare
United States29.4%
Japan25.7%
India12.0%

See Hanger audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Hanger have in United States?

Hanger has an estimated audience of 589,831 people in United States, concentrated in California and Texas.

What is the gender split and age of Hanger fans?

59.7% of Hanger fans are female, 40.3% are male, with an average age of 48.7 years.

Which brands do Hanger fans like most?

Hanger fans show strongest brand affinity for Keene, New Hampshire (675×), Regional styles of Mexican music (14.97×), and Layne Staley (18.18×) over the country average.

Where do Hanger fans live in United States?

Hanger fans in United States are most concentrated in California (reach 80,698), Texas (reach 66,334), and Florida (reach 42,393). These three regions account for the largest share of the active audience.

What other brands do Hanger fans also like?

Beyond Hanger itself, the audience over-indexes on Regional styles of Mexican music (14.97×), Layne Staley (18.18×), Stamp collecting (12.07×), and Mathcore (17.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hanger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.