Happy Hour (TV series) Audience in United States

Happy Hour (TV series) logo

Happy Hour (TV series) has an estimated audience of 2,284,298 people in United States. 22.8% are female, 77.2% are male, average age 39.7. Top regions: California, New York, Texas. Top brand affinities: Stamp collecting, Goop, Nebraska, Wok, Historic site.

The average Happy Hour (TV series) fan in United States is 39.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Stamp collecting, Goop, Nebraska, with strongest over-indexing on Stamp collecting (4.52× the country average). Demographically, the Happy Hour (TV series) audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Happy Hour (TV series) fans

Demographic split for Happy Hour (TV series) audience in United States
MetricValue
Female22.8%
Male77.2%
Average age39.7
Estimated audience size2,284,298

Audience persona

The typical Happy Hour (TV series) fan in United States is more male, around 39.7 years old, with strong Quality Awareness tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for Happy Hour (TV series) in United States
RegionReachAffinity
California437,5371.74×
New York336,1652.63×
Texas278,8841.42×
Florida215,3321.39×
Illinois112,6991.48×
Pennsylvania98,8101.28×
Washington96,6722.11×
Colorado83,3022.31×
Virginia75,3561.35×
New Jersey71,5241.23×
Arizona68,9421.48×
Maryland68,6491.75×
Georgia52,7430.75×
Oregon45,6301.74×
Ohio45,3380.64×
Washington, District of Columbia41,2246×
Minnesota40,9891.25×
Missouri40,3231.1×
Michigan39,0550.65×
Nevada31,7001.43×
Hawaii28,9702.95×
Tennessee28,7570.63×
Connecticut28,1231.23×
Louisiana23,8350.81×
North Carolina23,6530.34×
Wisconsin23,1920.67×
South Carolina19,7860.58×
Massachusetts18,4620.41×
Kansas13,9710.78×
Alabama13,5630.43×
Indiana13,0370.31×
Kentucky10,9760.38×
Oklahoma10,7630.42×
Idaho9,3070.81×
Arkansas8,3430.44×
Iowa7,9570.42×
Mississippi7,4840.4×
Nebraska7,0860.62×
Delaware7,0481.12×
New Mexico5,6850.5×
Utah4,2590.21×
Maine3,0570.37×
Montana2,9200.46×
Rhode Island2,8640.39×
New Hampshire2,7490.31×
West Virginia2,2070.21×
South Dakota1,3500.26×
North Dakota1,3180.28×
Wyoming9520.28×
Alaska8120.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Happy Hour (TV series) audience
BrandAffinityCategory
Stamp collecting4.52×Home & Garden
Goop4.74×Internet & Social Media
Nebraska2.19×Travel & Leisure
Wok4.72×Food & Beverages
Historic site2.93×Arts & Culture
Governor of Michigan5×Politics & Society
Fairy godmother5×Literature
Google Home4.24×Technology & Electronics
Hibachi5×Food & Beverages
Grinch2.35×Movies & TV
Meals on Wheels3.34×Food & Beverages
headspace5×Health
Hipster5×Politics & Society
Kendra Scott1.51×Fashion & Accessoires
Grace Slick4.46×Music & Radio
Vocal harmony2.21×Music & Radio
Mathcore3.85×Music & Radio
Noodle (Gorillaz)1.69×Music & Radio
TV Fanatic5×Movies & TV
Cherish (group)5×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Happy Hour (TV series) audience
TraitClusterScore
Quality AwarenessPREMIUM1.55
Urban LifestyleOPEN1.48
Design AffinityPREMIUM1.48
IndulgenceJOY1.33
TravellingTHRILL1.31
Family OrientationCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for Happy Hour (TV series)
CountryShare
United States41.4%
Brazil26.7%
Canada5.8%

See Happy Hour (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Happy Hour (TV series) have in United States?

Happy Hour (TV series) has an estimated audience of 2,284,298 people in United States, concentrated in California and New York.

What is the gender split and age of Happy Hour (TV series) fans?

22.8% of Happy Hour (TV series) fans are female, 77.2% are male, with an average age of 39.7 years.

Which brands do Happy Hour (TV series) fans like most?

Happy Hour (TV series) fans show strongest brand affinity for Stamp collecting (4.52×), Goop (4.74×), and Nebraska (2.19×) over the country average.

Where do Happy Hour (TV series) fans live in United States?

Happy Hour (TV series) fans in United States are most concentrated in California (reach 437,537), New York (reach 336,165), and Texas (reach 278,884). These three regions account for the largest share of the active audience.

What other brands do Happy Hour (TV series) fans also like?

Beyond Happy Hour (TV series) itself, the audience over-indexes on Goop (4.74×), Nebraska (2.19×), Wok (4.72×), and Historic site (2.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Happy Hour (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.