Harbor Audience in United States

Harbor logo

Harbor has an estimated audience of 5,830,296 people in United States. 58.8% are female, 41.2% are male, average age 43.8. Top regions: California, Texas, New York. Top brand affinities: Alaska, Israel, Unique Gifts, Birthday Gifts, Northrop Grumman.

The average Harbor fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Alaska, Israel, Unique Gifts, with strongest over-indexing on Alaska (1.75× the country average). Demographically, the Harbor audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Harbor fans

Demographic split for Harbor audience in United States
MetricValue
Female58.8%
Male41.2%
Average age43.8
Estimated audience size5,830,296

Audience persona

The typical Harbor fan in United States is more female, around 43.8 years old, with strong Quality Awareness tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Harbor in United States
RegionReachAffinity
California827,9751.29×
Texas534,6521.07×
New York419,4541.29×
Florida380,9890.97×
Ohio295,1031.64×
Pennsylvania181,2480.92×
Illinois160,6590.83×
Michigan158,0251.04×
Indiana157,0651.47×
Missouri156,5001.67×
Georgia156,0050.87×
North Carolina153,0680.87×
Maryland142,7221.42×
Virginia138,9800.98×
Washington126,1201.08×
New Jersey124,6590.84×
Massachusetts118,7901.03×
Arizona103,3600.87×
Tennessee102,1030.87×
Wisconsin86,9700.99×
South Carolina79,9820.91×
Louisiana77,9901.04×
Oregon75,5261.13×
Alabama73,4160.9×
Minnesota70,5280.84×
Colorado69,7390.76×
Oklahoma67,7781.05×
Kentucky66,1120.9×
Utah54,9911.05×
Nevada53,2250.94×
Connecticut52,8060.9×
Hawaii51,8392.07×
Kansas48,3901.05×
Mississippi46,8280.97×
Arkansas46,2630.96×
Iowa37,5540.78×
Idaho26,1140.89×
New Mexico25,5180.87×
Nebraska24,0030.82×
Maine23,5911.13×
West Virginia23,4570.86×
New Hampshire19,3950.84×
Washington, District of Columbia18,7531.07×
Rhode Island15,4120.83×
Montana13,8640.86×
Delaware13,5100.84×
North Dakota10,0450.84×
South Dakota9,7550.72×
Alaska9,3800.75×
Vermont7,3550.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harbor audience
BrandAffinityCategory
Alaska1.75×Travel & Leisure
Israel1.7×Travel & Leisure
Unique Gifts1.64×Shopping
Birthday Gifts2.16×Kids & Family
Northrop Grumman4.26×Business & Career
Goop3.48×Internet & Social Media
Ken Burns4.26×Movies & TV
Governor of Michigan4.26×Politics & Society
JDSU1.74×Business & Career
Jesse Plemons1.93×Movies & TV
Hibachi4.26×Food & Beverages
Home staging2.79×Home & Garden
Grinch2.08×Movies & TV
Eden Lake4.26×Movies & TV
Nebraska Cornhuskers football1.82×Sports
Vocal harmony2.13×Music & Radio
Public speaking1.84×Politics & Society
Karbala4.26×Travel & Leisure
Wok2.98×Food & Beverages
Cam Ward1.73×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harbor audience
TraitClusterScore
Quality AwarenessPREMIUM1.56
Family OrientationCONSERVATISM1.41
Price SensitivityPREMIUM1.39
PatriotismCONSERVATISM1.38
TravellingTHRILL1.29
Design AffinityPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Harbor
CountryShare
United States46.7%
United Kingdom6.8%
India3.7%

See Harbor audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Harbor have in United States?

Harbor has an estimated audience of 5,830,296 people in United States, concentrated in California and Texas.

What is the gender split and age of Harbor fans?

58.8% of Harbor fans are female, 41.2% are male, with an average age of 43.8 years.

Which brands do Harbor fans like most?

Harbor fans show strongest brand affinity for Alaska (1.75×), Israel (1.7×), and Unique Gifts (1.64×) over the country average.

Where do Harbor fans live in United States?

Harbor fans in United States are most concentrated in California (reach 827,975), Texas (reach 534,652), and New York (reach 419,454). These three regions account for the largest share of the active audience.

What other brands do Harbor fans also like?

Beyond Harbor itself, the audience over-indexes on Israel (1.7×), Unique Gifts (1.64×), Birthday Gifts (2.16×), and Northrop Grumman (4.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harbor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.