Rascasse Audience Intelligence

Hard (music festival) Audience in United States

A data profile of the people who buy, follow and care about Hard (music festival) in United States — modelled from more than twelve digital signal sources. Hard (music festival) has an estimated audience of 348,873 people in United States.

#52among Music festival in United States#560among Event in United States#6444in Music & Radio

The average Hard (music festival) fan in United States is 30.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Disclosure (band), Leighton Meester, Deadmau5, with strongest over-indexing on Disclosure (band) (69.75× the country average).

Demographically, the Hard (music festival) audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Urban Lifestyle, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hard (music festival) fan in United States is balanced, around 30.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Disclosure (band).

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hard (music festival) profile in United States.

Audience size
349K
in United States
Gender
49.8%♀
50.2% male
Age
30.1
average years
Country rank
#44705
Event in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hard (music festival) fans

49.8% are female, 50.2% are male, average age 30.1.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Hard (music festival) audience in United States
MetricValue
Female49.8%
Male50.2%
Average age30.1
Estimated audience size348,873
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Hard (music festival) audience in United States
Age bracketShare%
16-1935%
20-2937%
30-3915%
40-497%
50+6%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Hard (music festival) audience comes from United States.

Worldwide audience distribution share by country for Hard (music festival)
CountryShare
United States22.8%
Japan21.9%
Brazil18.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hard (music festival) audience in United States is strongest.

Fig. 05

Top regions by affinity

Hard (music festival) fans by region: top regions in United States
#RegionReachAffinity×
01Florida~40K1.60×
02Louisiana~6K1.44×
03Mississippi~4K1.28×
04Kentucky~5K1.27×
05Arkansas~3K1.22×
06Oklahoma~5K1.21×
07Alabama~6K1.20×
08West Virginia~2K1.20×
09California~40K1.14×
10Tennessee~8K1.13×
11Georgia~10K1.11×
12South Carolina~6K1.10×
13Texas~30K1.09×
14North Carolina~10K1.07×
15Indiana~7K1.04×
16Virginia~9K1.02×
17Missouri~6K1.02×
18Maryland~6K1.01×
19New Mexico~2K1.01×
20New Jersey~9K1.00×
21Idaho~2K1.00×
22Ohio~10K0.99×
23South Dakota<1K0.99×
24Iowa~3K0.98×
25New York~20K0.97×
26Hawaii~1K0.97×
27Pennsylvania~10K0.96×
28Illinois~10K0.96×
29Michigan~9K0.96×
30Arizona~7K0.96×
31Nevada~3K0.96×
32Kansas~3K0.96×
33Connecticut~3K0.94×
34Montana<1K0.92×
35Oregon~4K0.91×
36Utah~3K0.91×
37Nebraska~2K0.91×
38North Dakota<1K0.91×
39Washington~6K0.90×
40Minnesota~4K0.90×
41Alaska<1K0.90×
42Delaware<1K0.88×
43Maine~1K0.87×
44Vermont<1K0.86×
45Massachusetts~6K0.85×
46Wisconsin~4K0.85×
47Colorado~5K0.84×
48Rhode Island<1K0.83×
49New Hampshire~1K0.82×
50Washington, District of Columbia<1K0.82×
Fig. 06

Affinity by region

Affinity by region — Hard (music festival), United States
0.82×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hard (music festival) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hard (music festival) audience
#·InterestCategoryAffinity×
01Deadmau5Music & Radio69.87×
02Disclosure (band)Music & Radio69.75×
03BerghainMusic & Radio55.28×
04AfrojackMusic & Radio49.09×
05Leighton MeesterMovies & TV28.88×
06Martin GarrixMusic & Radio25.94×
07Resident AdvisorMusic & Radio24.43×
08AviciiMusic & Radio22.05×
09SkrillexMusic & Radio18.13×
10Daft PunkMusic & Radio16.65×
11Deep houseMusic & Radio16.16×
12Steve AokiMusic & Radio16.03×
13TiëstoMusic & Radio15.64×
14RÜFÜSMusic & Radio10.24×
15Electric Daisy CarnivalMusic & Radio9.84×
16GorillazMusic & Radio9.45×
17Electronic dance musicMusic & Radio8.00×
18LivemusicMusic & Radio2.96×
19Planet FitnessSports2.36×
20AirbnbTravel & Leisure2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hard (music festival) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hard (music festival) audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.69×
Risk AppetiteTHRILL1.45×
MindfulnessBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hard (music festival) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.55×
Community OrientationOPEN0.70×
IndividualismJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hard (music festival) have in United States?

Hard (music festival) has an estimated audience of 348,873 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Hard (music festival) fans?

49.8% of Hard (music festival) fans are female, 50.2% are male, with an average age of 30.1 years.

03

Which brands do Hard (music festival) fans like most?

Hard (music festival) fans show strongest brand affinity for Disclosure (band) (69.75×), Leighton Meester (28.88×), and Deadmau5 (69.87×) over the country average.

04

Where do Hard (music festival) fans live in United States?

Hard (music festival) fans in United States are most concentrated in California (reach ~40K), Florida (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hard (music festival) fans also like?

Beyond Hard (music festival) itself, the audience over-indexes on Leighton Meester (28.88×), Deadmau5 (69.87×), Deep house (16.16×), and Berghain (55.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music festival audiences in United States

See Hard (music festival) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hard (music festival). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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