Hard (music festival) Audience in United States

Hard (music festival) logo

Hard (music festival) has an estimated audience of 345,154 people in United States. 49.8% are female, 50.2% are male, average age 30.1. Top regions: California, Florida, Texas. Top brand affinities: Home construction, Building envelope, Product design, Iwi, Dog breed.

The average Hard (music festival) fan in United States is 30.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Home construction, Building envelope, Product design, with strongest over-indexing on Home construction (17.63× the country average). Demographically, the Hard (music festival) audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of Hard (music festival) fans

Demographic split for Hard (music festival) audience in United States
MetricValue
Female49.8%
Male50.2%
Average age30.1
Estimated audience size345,154

Audience persona

The typical Hard (music festival) fan in United States is balanced, around 30.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Hard (music festival) in United States
RegionReachAffinity
California44,4891.17×
Florida40,6191.74×
Texas34,4081.16×
New York19,1110.99×
Georgia12,6661.19×
Illinois11,5131×
North Carolina11,2791.09×
Pennsylvania11,2690.97×
Ohio11,0221.04×
New Jersey9,2061.05×
Virginia8,8891.06×
Tennessee8,4231.22×
Michigan8,3560.93×
Arizona7,0881.01×
Indiana6,7371.07×
Washington6,5950.95×
Maryland6,5631.11×
Alabama6,0931.26×
Massachusetts6,0130.88×
Missouri6,0001.08×
South Carolina5,8491.13×
Kentucky5,4141.25×
Louisiana5,3181.19×
Colorado4,9500.91×
Oklahoma4,8671.27×
Minnesota4,5880.93×
Wisconsin4,4140.85×
Mississippi3,8511.35×
Oregon3,7700.95×
Arkansas3,5371.24×
Connecticut3,2330.93×
Nevada3,2110.96×
Utah2,8400.92×
Iowa2,8381×
Kansas2,4860.91×
West Virginia1,8991.18×
New Mexico1,6300.94×
Nebraska1,4720.85×
Idaho1,4720.85×
Hawaii1,4500.98×
New Hampshire1,0610.78×
Maine1,0440.84×
Washington, District of Columbia9300.9×
Rhode Island8020.73×
Delaware7710.81×
Montana7180.75×
South Dakota6520.82×
North Dakota5380.76×
Alaska5110.69×
Vermont4200.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hard (music festival) audience
BrandAffinityCategory
Home construction17.63×Home & Garden
Building envelope40.11×Home & Garden
Product design4.08×Business & Career
Iwi45.08×
Dog breed2.19×Pets & Animals
3D printing4.67×Technology & Electronics
JcrOffroad35.83×Shopping
Justice3.53×Politics & Society
Mothercare3.45×Kids & Family
Bank account2.25×Business & Career
Building-integrated photovoltaics15.75×Home & Garden
The Streets20.15×Music & Radio
Nebraska Cornhuskers football3.01×Sports
UK garage4.38×Music & Radio
Worcester County, Massachusetts11.78×Travel & Leisure
Kendra Scott2.24×Fashion & Accessoires
JC Whitney12.1×Shopping
Perris, California15.2×Travel & Leisure
Magazine (band)4.27×Music & Radio
Urban horticulture2.29×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hard (music festival) audience
TraitClusterScore
Early Adopter MentalityPOWER2.09
SustainabilityBALANCE1.84
LGBTQ+ IdentityOPEN1.72
ExtroversionTHRILL1.7
Urban LifestyleOPEN1.61
Risk AppetiteTHRILL1.39

Worldwide distribution

Worldwide audience distribution share by country for Hard (music festival)
CountryShare
United States23.0%
Japan21.9%
Brazil18.1%

See Hard (music festival) audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does Hard (music festival) have in United States?

Hard (music festival) has an estimated audience of 345,154 people in United States, concentrated in California and Florida.

What is the gender split and age of Hard (music festival) fans?

49.8% of Hard (music festival) fans are female, 50.2% are male, with an average age of 30.1 years.

Which brands do Hard (music festival) fans like most?

Hard (music festival) fans show strongest brand affinity for Home construction (17.63×), Building envelope (40.11×), and Product design (4.08×) over the country average.

Where do Hard (music festival) fans live in United States?

Hard (music festival) fans in United States are most concentrated in California (reach 44,489), Florida (reach 40,619), and Texas (reach 34,408). These three regions account for the largest share of the active audience.

What other brands do Hard (music festival) fans also like?

Beyond Hard (music festival) itself, the audience over-indexes on Building envelope (40.11×), Product design (4.08×), Iwi (45.08×), and Dog breed (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hard (music festival). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.