Rascasse Audience Intelligence

Harley Quinn Audience in United States

A data profile of the people who buy, follow and care about Harley Quinn in United States — modelled from more than twelve digital signal sources. Harley Quinn has an estimated audience of 3,401,894 people in United States.

#28among Fictional Character in United States#154in Literature

The average Harley Quinn fan in United States is 29.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Batman, Peacemaker, Superman, with strongest over-indexing on Batman (8.24× the country average).

Demographically, the Harley Quinn audience skews balanced with an average age of 29.4, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Harley Quinn fan in United States is balanced, around 29.4 years old, with strong Extroversion tendencies and a notable affinity for Batman.

Category: Literature · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harley Quinn profile in United States.

Audience size
3.4M
in United States
Gender
49.2%♀
50.8% male
Age
29.4
average years
Country rank
#9253
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Harley Quinn fans

49.2% are female, 50.8% are male, average age 29.4.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Harley Quinn audience in United States
MetricValue
Female49.2%
Male50.8%
Average age29.4
Estimated audience size3,401,894
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the Harley Quinn audience in United States
Age bracketShare%
16-1944%
20-2925%
30-3916%
40-4910%
50+4%
Fig. 04

Worldwide distribution

31.1%

of the worldwide Harley Quinn audience comes from United States.

Worldwide audience distribution share by country for Harley Quinn
CountryShare
United States31.1%
Brazil10.0%
Mexico6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harley Quinn audience in United States is strongest.

Fig. 05

Top regions by affinity

Harley Quinn fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~50K1.22×
02Kentucky~50K1.21×
03Texas~400K1.20×
04Mississippi~30K1.20×
05New Mexico~20K1.20×
06West Virginia~20K1.19×
07Alabama~60K1.18×
08Louisiana~50K1.17×
09Arkansas~30K1.16×
10Tennessee~80K1.13×
11Georgia~100K1.12×
12Arizona~80K1.12×
13Nevada~40K1.10×
14Indiana~70K1.09×
15Missouri~60K1.08×
16Ohio~100K1.07×
17Utah~30K1.07×
18North Carolina~100K1.06×
19Pennsylvania~100K1.05×
20Florida~200K1.04×
21California~400K1.03×
22Michigan~90K1.02×
23South Carolina~50K1.02×
24Maryland~60K1.01×
25Idaho~20K1.01×
26Illinois~100K1.00×
27Wyoming~5K1.00×
28Nebraska~20K0.97×
29Oregon~40K0.96×
30Iowa~30K0.96×
31Kansas~30K0.96×
32Connecticut~30K0.95×
33Alaska~7K0.95×
34Virginia~80K0.94×
35Colorado~50K0.93×
36New York~200K0.91×
37New Jersey~80K0.91×
38Washington~60K0.90×
39Wisconsin~50K0.90×
40Montana~9K0.90×
41Massachusetts~60K0.88×
42South Dakota~7K0.88×
43North Dakota~6K0.88×
44Delaware~8K0.87×
45Minnesota~40K0.86×
46Rhode Island~9K0.86×
47Maine~10K0.84×
48New Hampshire~10K0.83×
49Hawaii~10K0.77×
50Washington, District of Columbia~7K0.70×
Fig. 06

Affinity by region

Affinity by region — Harley Quinn, United States
0.70×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harley Quinn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harley Quinn audience
#·InterestCategoryAffinity×
01spiderman moviesMovies & TV17.61×
02Joker (graphic novel)Literature16.47×
03Black Cat (comics)Literature11.67×
04Suicide SquadMovies & TV10.92×
05Masters of the Universe (comics)Literature9.80×
06It (novel)Literature8.98×
07BatmanMovies & TV8.24×
08Raven (comics)Literature6.05×
09Margot RobbieMovies & TV5.66×
10BarbieMovies & TV5.27×
11PeacemakerMovies & TV5.08×
12Pokémon (video game series)Games4.45×
13GodzillaMovies & TV3.96×
14Scooby-DooMovies & TV3.68×
15SupermanMovies & TV3.22×
16Video gamesGames1.90×
17BeautyBeauty & Wellness1.74×
18Food and drinkFood & Beverages1.70×
19United StatesTravel & Leisure1.68×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harley Quinn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harley Quinn audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.77×
Pet OwnershipJOY1.52×
Urban LifestyleOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harley Quinn audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.66×
Career OrientationPOWER0.74×
Community OrientationOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Harley Quinn have in United States?

Harley Quinn has an estimated audience of 3,401,894 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Harley Quinn fans?

49.2% of Harley Quinn fans are female, 50.8% are male, with an average age of 29.4 years.

03

Which brands do Harley Quinn fans like most?

Harley Quinn fans show strongest brand affinity for Batman (8.24×), Peacemaker (5.08×), and Superman (3.22×) over the country average.

04

Where do Harley Quinn fans live in United States?

Harley Quinn fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Harley Quinn fans also like?

Beyond Harley Quinn itself, the audience over-indexes on Peacemaker (5.08×), Superman (3.22×), spiderman movies (17.61×), and Joker (graphic novel) (16.47×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Harley Quinn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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