Harley Quinn Audience in United States

Harley Quinn logo

Harley Quinn has an estimated audience of 3,409,575 people in United States. 49.2% are female, 50.8% are male, average age 29.4. Top regions: California, Texas, Florida. Top brand affinities: Batman, Peacemaker, Superman, spiderman movies, Barbie.

The average Harley Quinn fan in United States is 29.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Batman, Peacemaker, Superman, with strongest over-indexing on Batman (8.24× the country average). Demographically, the Harley Quinn audience skews balanced with an average age of 29.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Fictional Character

Demographics of Harley Quinn fans

Demographic split for Harley Quinn audience in United States
MetricValue
Female49.2%
Male50.8%
Average age29.4
Estimated audience size3,409,575

Audience persona

The typical Harley Quinn fan in United States is balanced, around 29.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Batman.

Top regions in United States

Top regions ranked by reach for Harley Quinn in United States
RegionReachAffinity
California407,9881.09×
Texas369,6361.26×
Florida250,8771.09×
New York180,8540.95×
Georgia124,3081.18×
Pennsylvania123,0521.07×
Illinois119,1441.05×
Ohio115,4481.1×
North Carolina109,4451.07×
Michigan92,7651.04×
Arizona81,5031.17×
New Jersey80,5320.93×
Virginia79,9290.96×
Tennessee77,8141.14×
Indiana69,9191.12×
Washington64,7190.95×
Massachusetts61,3280.91×
Maryland59,7831.02×
Missouri59,7041.09×
Alabama56,1101.18×
Colorado52,5130.98×
South Carolina51,8511.01×
Kentucky51,6311.21×
Louisiana50,9151.16×
Oklahoma47,3791.25×
Wisconsin46,8720.91×
Minnesota42,4630.87×
Oregon38,1010.97×
Nevada37,3051.13×
Connecticut33,8300.99×
Utah32,4631.06×
Mississippi31,0501.11×
Arkansas30,6341.09×
Iowa26,8830.96×
Kansas25,6990.96×
New Mexico19,9021.16×
West Virginia18,0981.14×
Idaho16,5340.97×
Nebraska16,3690.96×
Hawaii11,3630.78×
New Hampshire10,6140.79×
Maine9,7300.8×
Rhode Island8,8450.81×
Montana8,1130.86×
Delaware7,5540.8×
Washington, District of Columbia6,9580.68×
Alaska6,4720.89×
South Dakota6,4210.81×
North Dakota5,7620.82×
Wyoming4,8300.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harley Quinn audience
BrandAffinityCategory
Batman8.24×Movies & TV
Peacemaker5.08×Movies & TV
Superman3.22×Movies & TV
spiderman movies17.61×Movies & TV
Barbie5.27×Movies & TV
Raven (comics)6.05×Literature
Joker (graphic novel)16.47×Literature
Godzilla3.96×Movies & TV
Food and drink1.7×Food & Beverages
It (novel)8.98×Literature
Euphoria1.88×Movies & TV
Scooby-Doo3.68×Movies & TV
Beauty1.74×Beauty & Wellness
Video games1.9×Games
Harry Potter2.24×Movies & TV
United States1.68×Travel & Leisure
Suicide Squad10.92×Movies & TV
Pedro Pascal4.65×Movies & TV
Movies1.51×Movies & TV
Margot Robbie5.66×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harley Quinn audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.85
Early Adopter MentalityPOWER1.43
Community OrientationOPEN1.38
Pet OwnershipJOY1.3
ExtroversionTHRILL1.28
Luxury OrientationPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Harley Quinn
CountryShare
United States31.6%
Brazil10.1%
Mexico6.1%

See Harley Quinn audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Harley Quinn have in United States?

Harley Quinn has an estimated audience of 3,409,575 people in United States, concentrated in California and Texas.

What is the gender split and age of Harley Quinn fans?

49.2% of Harley Quinn fans are female, 50.8% are male, with an average age of 29.4 years.

Which brands do Harley Quinn fans like most?

Harley Quinn fans show strongest brand affinity for Batman (8.24×), Peacemaker (5.08×), and Superman (3.22×) over the country average.

Where do Harley Quinn fans live in United States?

Harley Quinn fans in United States are most concentrated in California (reach 407,988), Texas (reach 369,636), and Florida (reach 250,877). These three regions account for the largest share of the active audience.

What other brands do Harley Quinn fans also like?

Beyond Harley Quinn itself, the audience over-indexes on Peacemaker (5.08×), Superman (3.22×), spiderman movies (17.61×), and Barbie (5.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harley Quinn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.