Rascasse Audience Intelligence

Harry Potter and the Half-Blood Prince (film) Audience in United States

A data profile of the people who buy, follow and care about Harry Potter and the Half-Blood Prince (film) in United States — modelled from more than twelve digital signal sources. Harry Potter and the Half-Blood Prince (film) has an estimated audience of 925,129 people in United States.

#56among Action in United States#2003among Movie / TV Show / Series in United States#4584in Movies & TV

The average Harry Potter and the Half-Blood Prince (film) fan in United States is 26.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include 24 (TV series), Fantastic Beasts and Where to Find Them, House of Cards (U.S. TV series), with strongest over-indexing on 24 (TV series) (77.65× the country average).

Demographically, the Harry Potter and the Half-Blood Prince (film) audience skews more female with an average age of 26.1, and over-indexes on personality traits such as Tradition, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Harry Potter and the Half-Blood Prince (film) fan in United States is more female, around 26.1 years old, with strong Tradition tendencies and a notable affinity for 24 (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harry Potter and the Half-Blood Prince (film) profile in United States.

Audience size
925K
in United States
Gender
72.0%♀
28.0% male
Age
26.1
average years
Country rank
#24954
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Harry Potter and the Half-Blood Prince (film) viewers

72.0% are female, 28.0% are male, average age 26.1.

Fig. 02

Gender split

72.0%
Female
28.0%
Male
Demographic split for Harry Potter and the Half-Blood Prince (film) audience in United States
MetricValue
Female72.0%
Male28.0%
Average age26.1
Estimated audience size925,129
Fig. 03

Age distribution

Ø 26.1
average years
Age distribution of the Harry Potter and the Half-Blood Prince (film) audience in United States
Age bracketShare%
16-1962%
20-2919%
30-3910%
40-497%
50+3%
Fig. 04

Worldwide distribution

37.4%

of the worldwide Harry Potter and the Half-Blood Prince (film) audience comes from United States.

Worldwide audience distribution share by country for Harry Potter and the Half-Blood Prince (film)
CountryShare
United States37.4%
United Kingdom12.9%
India7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harry Potter and the Half-Blood Prince (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Harry Potter and the Half-Blood Prince (film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.46×
02Idaho~6K1.39×
03Oklahoma~10K1.16×
04Oregon~10K1.08×
05West Virginia~5K1.08×
06Kansas~8K1.07×
07North Dakota~2K1.07×
08Indiana~20K1.06×
09Missouri~20K1.06×
10Colorado~20K1.06×
11Kentucky~10K1.06×
12Iowa~8K1.06×
13Arkansas~8K1.05×
14Nebraska~5K1.05×
15Montana~3K1.05×
16Arizona~20K1.03×
17Washington~20K1.03×
18California~100K1.02×
19Minnesota~10K1.02×
20New Hampshire~4K1.02×
21Texas~80K1.01×
22South Dakota~2K1.01×
23Tennessee~20K1.00×
24Maine~3K1.00×
25Alaska~2K1.00×
26Illinois~30K0.99×
27Ohio~30K0.99×
28Alabama~10K0.99×
29New Mexico~5K0.99×
30Hawaii~4K0.99×
31Michigan~20K0.98×
32Wisconsin~10K0.97×
33Nevada~9K0.97×
34Pennsylvania~30K0.95×
35Virginia~20K0.94×
36Vermont~2K0.94×
37Connecticut~9K0.93×
38North Carolina~30K0.92×
39Massachusetts~20K0.92×
40New Jersey~20K0.91×
41Rhode Island~3K0.91×
42Florida~60K0.90×
43New York~50K0.90×
44Mississippi~7K0.90×
45Louisiana~10K0.89×
46Georgia~20K0.88×
47South Carolina~10K0.88×
48Delaware~2K0.86×
49Maryland~10K0.84×
50Washington, District of Columbia~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Harry Potter and the Half-Blood Prince (film), United States
0.75×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harry Potter and the Half-Blood Prince (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harry Potter and the Half-Blood Prince (film) audience
#·InterestCategoryAffinity×
01Fantastic Beasts and Where to Find ThemPets & Animals104.76×
0224 (TV series)Movies & TV77.65×
03House of Cards (U.S. TV series)Movies & TV50.36×
04Die HardMovies & TV38.87×
05Buckingham PalaceTravel & Leisure30.46×
06Disneyland ParisTravel & Leisure25.32×
07Sherlock (TV series)Movies & TV24.50×
08Pretty Little Liars (TV series)Movies & TV20.40×
09Downton AbbeyMovies & TV18.92×
10International educationBusiness & Career16.32×
11Breaking BadMovies & TV13.71×
12Orange Is the New BlackMovies & TV13.64×
13Julia RobertsMovies & TV13.43×
14Guardians of the Galaxy (film)Movies & TV11.33×
15Daniel RadcliffeMovies & TV10.22×
16Scarface (1983 film)Movies & TV8.96×
17Charlize TheronMovies & TV8.81×
18Game of ThronesMovies & TV4.48×
19Harry PotterMovies & TV3.91×
20SupermanMovies & TV2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harry Potter and the Half-Blood Prince (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harry Potter and the Half-Blood Prince (film) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.85×
IndulgenceJOY1.82×
Community OrientationOPEN1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harry Potter and the Half-Blood Prince (film) audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.76×
Quality AwarenessPREMIUM0.80×
Family OrientationCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Harry Potter and the Half-Blood Prince (film) have in United States?

Harry Potter and the Half-Blood Prince (film) has an estimated audience of 925,129 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Harry Potter and the Half-Blood Prince (film) viewers?

72.0% of Harry Potter and the Half-Blood Prince (film) fans are female, 28.0% are male, with an average age of 26.1 years.

03

Which brands do Harry Potter and the Half-Blood Prince (film) fans like most?

Harry Potter and the Half-Blood Prince (film) fans show strongest brand affinity for 24 (TV series) (77.65×), Fantastic Beasts and Where to Find Them (104.76×), and House of Cards (U.S. TV series) (50.36×) over the country average.

04

Where do Harry Potter and the Half-Blood Prince (film) fans live in United States?

Harry Potter and the Half-Blood Prince (film) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Harry Potter and the Half-Blood Prince (film) fans also like?

Beyond Harry Potter and the Half-Blood Prince (film) itself, the audience over-indexes on Fantastic Beasts and Where to Find Them (104.76×), House of Cards (U.S. TV series) (50.36×), Disneyland Paris (25.32×), and Die Hard (38.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Action audiences in United States

See Harry Potter and the Half-Blood Prince (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Harry Potter and the Half-Blood Prince (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →