Harry Potter and the Half-Blood Prince (film) Audience in United States

Harry Potter and the Half-Blood Prince (film) has an estimated audience of 912,146 people in United States. 72.0% are female, 28.0% are male, average age 26.1. Top brand affinities: 24 (TV series), Disneyland Paris, Fantastic Beasts and Where to Find Them, Julia Roberts, Kia Sportage.
Top brand affinities include 24 (TV series), Disneyland Paris, Fantastic Beasts and Where to Find Them, with strongest over-indexing on 24 (TV series) (45.73× the country average). Demographically, the Harry Potter and the Half-Blood Prince (film) audience skews more female with an average age of 26.1, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action
Demographics of Harry Potter and the Half-Blood Prince (film) fans
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 26.1 |
| Estimated audience size | 912,146 |
Audience persona
The typical Harry Potter and the Half-Blood Prince (film) fan in United States is more female, around 26.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for 24 (TV series).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 24 (TV series) | 45.73× | Movies & TV |
| Disneyland Paris | 23.38× | Travel & Leisure |
| Fantastic Beasts and Where to Find Them | 54.27× | Pets & Animals |
| Julia Roberts | 18.53× | Movies & TV |
| Kia Sportage | 28× | Cars & Mobility |
| Harry Potter | 4.34× | Movies & TV |
| House of Cards (U.S. TV series) | 26.63× | Movies & TV |
| Die Hard | 21.27× | Movies & TV |
| Charlize Theron | 12.5× | Movies & TV |
| Pretty Little Liars (TV series) | 14.17× | Movies & TV |
| Autism Awareness | 9.07× | Health |
| Guardians of the Galaxy (film) | 10.7× | Movies & TV |
| Diabetes mellitus awareness | 6.12× | Health |
| Buckingham Palace | 16.69× | Travel & Leisure |
| Downton Abbey | 10.93× | Movies & TV |
| Singer-songwriter | 3.17× | Music & Radio |
| Daniel Radcliffe | 11.38× | Movies & TV |
| Honda HR-V | 19× | Cars & Mobility |
| Superman | 1.98× | Movies & TV |
| Anime and manga fandom | 4.46× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.45 |
| Tradition | CONSERVATISM | 1.45 |
| Extroversion | THRILL | 1.34 |
| Pet Ownership | JOY | 1.32 |
| Indulgence | JOY | 1.31 |
| Mindfulness | BALANCE | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.5% |
| United Kingdom | 12.7% |
| India | 8.8% |
See Harry Potter and the Half-Blood Prince (film) audiences in other countries
- Harry Potter and the Half-Blood Prince (film) — Germany
- Harry Potter and the Half-Blood Prince (film) — United Kingdom
- Harry Potter and the Half-Blood Prince (film) — France
- Harry Potter and the Half-Blood Prince (film) — Italy
- Harry Potter and the Half-Blood Prince (film) — Spain
- Harry Potter and the Half-Blood Prince (film) — Brazil
- Harry Potter and the Half-Blood Prince (film) — Japan
- Harry Potter and the Half-Blood Prince (film) — South Korea
- Harry Potter and the Half-Blood Prince (film) — India
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- Mission: Impossible (film series) (9,743,226)
How to read this data
Audience size is the estimated number of people in United States who actively search for Harry Potter and the Half-Blood Prince (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.