Harry Potter and the Half-Blood Prince (film) Audience in United States

Harry Potter and the Half-Blood Prince (film) logo

Harry Potter and the Half-Blood Prince (film) has an estimated audience of 912,146 people in United States. 72.0% are female, 28.0% are male, average age 26.1. Top brand affinities: 24 (TV series), Disneyland Paris, Fantastic Beasts and Where to Find Them, Julia Roberts, Kia Sportage.

Top brand affinities include 24 (TV series), Disneyland Paris, Fantastic Beasts and Where to Find Them, with strongest over-indexing on 24 (TV series) (45.73× the country average). Demographically, the Harry Potter and the Half-Blood Prince (film) audience skews more female with an average age of 26.1, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Harry Potter and the Half-Blood Prince (film) fans

Demographic split for Harry Potter and the Half-Blood Prince (film) audience in United States
MetricValue
Female72.0%
Male28.0%
Average age26.1
Estimated audience size912,146

Audience persona

The typical Harry Potter and the Half-Blood Prince (film) fan in United States is more female, around 26.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for 24 (TV series).

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harry Potter and the Half-Blood Prince (film) audience
BrandAffinityCategory
24 (TV series)45.73×Movies & TV
Disneyland Paris23.38×Travel & Leisure
Fantastic Beasts and Where to Find Them54.27×Pets & Animals
Julia Roberts18.53×Movies & TV
Kia Sportage28×Cars & Mobility
Harry Potter4.34×Movies & TV
House of Cards (U.S. TV series)26.63×Movies & TV
Die Hard21.27×Movies & TV
Charlize Theron12.5×Movies & TV
Pretty Little Liars (TV series)14.17×Movies & TV
Autism Awareness9.07×Health
Guardians of the Galaxy (film)10.7×Movies & TV
Diabetes mellitus awareness6.12×Health
Buckingham Palace16.69×Travel & Leisure
Downton Abbey10.93×Movies & TV
Singer-songwriter3.17×Music & Radio
Daniel Radcliffe11.38×Movies & TV
Honda HR-V19×Cars & Mobility
Superman1.98×Movies & TV
Anime and manga fandom4.46×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harry Potter and the Half-Blood Prince (film) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.45
TraditionCONSERVATISM1.45
ExtroversionTHRILL1.34
Pet OwnershipJOY1.32
IndulgenceJOY1.31
MindfulnessBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Harry Potter and the Half-Blood Prince (film)
CountryShare
United States36.5%
United Kingdom12.7%
India8.8%

See Harry Potter and the Half-Blood Prince (film) audiences in other countries

More Action audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Harry Potter and the Half-Blood Prince (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.