Hawaii (island) Audience in United States

Hawaii (island) logo

Hawaii (island) has an estimated audience of 1,903,508 people in United States. 58.3% are female, 41.7% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Natural rubber, Wok, Governor of Michigan, Goop.

The average Hawaii (island) fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Natural rubber, Wok, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Hawaii (island) audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Hawaii (island) fans

Demographic split for Hawaii (island) audience in United States
MetricValue
Female58.3%
Male41.7%
Average age42.7
Estimated audience size1,903,508

Audience persona

The typical Hawaii (island) fan in United States is more female, around 42.7 years old, with strong Travelling tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Hawaii (island) in United States
RegionReachAffinity
California251,1191.2×
Texas153,7360.94×
Florida104,8840.81×
Hawaii87,17910.65×
New York84,4400.79×
Illinois53,2350.84×
Georgia47,3840.81×
Washington46,8101.23×
Pennsylvania45,1910.71×
North Carolina43,2450.76×
Ohio42,1070.72×
Arizona40,6471.05×
New Jersey39,2420.81×
Virginia38,8970.84×
Michigan37,0300.74×
Massachusetts30,8470.82×
Colorado29,3620.98×
Tennessee28,3560.74×
Indiana25,9730.75×
Maryland25,8930.79×
Missouri23,0920.75×
Minnesota22,6450.83×
Oregon22,6191.04×
Wisconsin21,4160.75×
South Carolina20,6270.72×
Utah19,7271.16×
Nevada19,1961.04×
Alabama19,1450.72×
Louisiana16,4520.67×
Kentucky16,1370.68×
Oklahoma15,4000.73×
Connecticut14,3520.75×
Iowa11,7120.75×
Kansas11,4000.76×
Arkansas10,4630.67×
Mississippi10,1160.65×
Idaho9,6811.01×
New Mexico8,0140.84×
Nebraska7,3830.77×
Alaska5,9831.47×
West Virginia5,1170.58×
New Hampshire4,7780.64×
Washington, District of Columbia4,6270.81×
Montana4,3000.81×
Maine4,2470.62×
Rhode Island3,8550.64×
Delaware3,2200.61×
South Dakota3,0160.69×
North Dakota2,6850.69×
Wyoming1,8960.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hawaii (island) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Natural rubber7.93×Cars & Mobility
Wok12.8×Food & Beverages
Governor of Michigan12.92×Politics & Society
Goop9.05×Internet & Social Media
Hibachi12.98×Food & Beverages
headspace14.15×Health
Cherish (group)16.43×Music & Radio
Product design2.93×Business & Career
Google Home8.32×Technology & Electronics
Grace Slick10.47×Music & Radio
Fairy godmother8.92×Literature
Vocal harmony5.04×Music & Radio
Urban Outfitters1.98×Shopping
Grinch4.16×Movies & TV
Ken Burns7.17×Movies & TV
TV Fanatic9.89×Movies & TV
Hipster8.54×Politics & Society
Cryptic crossword13.67×Technology & Electronics
Guitarist (magazine)9.22×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hawaii (island) audience
TraitClusterScore
TravellingTHRILL1.91
Design AffinityPREMIUM1.85
SustainabilityBALANCE1.74
Quality AwarenessPREMIUM1.67
PatriotismCONSERVATISM1.59
Sports ActivityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Hawaii (island)
CountryShare
United States32.0%
Japan10.1%
Austria5.8%

See Hawaii (island) audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Hawaii (island) have in United States?

Hawaii (island) has an estimated audience of 1,903,508 people in United States, concentrated in California and Texas.

What is the gender split and age of Hawaii (island) fans?

58.3% of Hawaii (island) fans are female, 41.7% are male, with an average age of 42.7 years.

Which brands do Hawaii (island) fans like most?

Hawaii (island) fans show strongest brand affinity for Keene, New Hampshire (675×), Natural rubber (7.93×), and Wok (12.8×) over the country average.

Where do Hawaii (island) fans live in United States?

Hawaii (island) fans in United States are most concentrated in California (reach 251,119), Texas (reach 153,736), and Florida (reach 104,884). These three regions account for the largest share of the active audience.

What other brands do Hawaii (island) fans also like?

Beyond Hawaii (island) itself, the audience over-indexes on Natural rubber (7.93×), Wok (12.8×), Governor of Michigan (12.92×), and Goop (9.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hawaii (island). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.