Heritage tourism Audience in United States

Heritage tourism logo

Heritage tourism has an estimated audience of 422,271 people in United States. 47.9% are female, 52.1% are male, average age 49.7. Top regions: California, Texas, New York. Top brand affinities: Jeep Wagoneer, Goop, Israel, Hibachi, Google Home.

The average Heritage tourism fan in United States is 49.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jeep Wagoneer, Goop, Israel, with strongest over-indexing on Jeep Wagoneer (13.4× the country average). Demographically, the Heritage tourism audience skews balanced with an average age of 49.7, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Type: POI

Demographics of Heritage tourism fans

Demographic split for Heritage tourism audience in United States
MetricValue
Female47.9%
Male52.1%
Average age49.7
Estimated audience size422,271

Audience persona

The typical Heritage tourism fan in United States is balanced, around 49.7 years old, with strong Patriotism tendencies and a notable affinity for Jeep Wagoneer.

Top regions in United States

Top regions ranked by reach for Heritage tourism in United States
RegionReachAffinity
California11,2780.24×
Texas8,8700.24×
New York7,7860.33×
Florida7,2490.25×
North Carolina4,5860.36×
Mississippi4,5641.31×
Virginia4,4090.43×
Louisiana4,0580.75×
Arkansas4,0551.17×
Michigan4,0120.36×
Oklahoma3,9650.85×
Kentucky3,9020.74×
South Carolina3,8710.61×
Alabama3,7770.64×
West Virginia3,7681.92×
Alaska3,7604.16×
Tennessee3,5990.42×
Arizona3,5870.42×
Pennsylvania3,5710.25×
Minnesota3,5650.59×
Indiana3,4810.45×
Kansas3,4801.05×
Idaho3,4791.64×
Georgia3,4780.27×
New Jersey3,4030.32×
Missouri3,3710.5×
Illinois3,3490.24×
Hawaii3,3241.83×
Iowa3,3040.95×
Montana3,2782.8×
Ohio3,2240.25×
Utah3,2050.85×
Wisconsin3,1920.5×
New Hampshire3,1051.87×
Massachusetts3,0580.37×
Nebraska3,0401.44×
Connecticut3,0350.72×
New Mexico3,0241.43×
Nevada3,0140.74×
Rhode Island2,9982.23×
Maine2,9961.98×
Oregon2,9760.61×
Vermont2,9493.98×
Maryland2,9240.4×
Washington2,7560.33×
Colorado2,7480.41×
Delaware2,6852.3×
Washington, District of Columbia1,9381.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Heritage tourism audience
BrandAffinityCategory
Jeep Wagoneer13.4×Cars & Mobility
Goop11.03×Internet & Social Media
Israel4.3×Travel & Leisure
Hibachi13.65×Food & Beverages
Google Home9.41×Technology & Electronics
Wok9.28×Food & Beverages
Urban Outfitters2.41×Shopping
Governor of Michigan9.41×Politics & Society
Goma22.35×Travel & Leisure
Voter registration5.64×Politics & Society
Vocal harmony5.29×Music & Radio
Grinch4.5×Movies & TV
EShakti11.36×Shopping
headspace9.81×Health
Grace Slick9.14×Music & Radio
Cherish (group)11.15×Music & Radio
Nebraska Cornhuskers football3.66×Sports
Pillow2.11×Home & Garden
Ira Glass16.11×Music & Radio
No Escape (1994 film)10.48×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Heritage tourism audience
TraitClusterScore
PatriotismCONSERVATISM3.33
Career OrientationPOWER1.88
Need for SecurityCONSERVATISM1.73
SpiritualityBALANCE1.71
Community OrientationOPEN1.61
TraditionCONSERVATISM1.58

Worldwide distribution

Worldwide audience distribution share by country for Heritage tourism
CountryShare
United States19.9%
United Kingdom13.2%
France7.7%

See Heritage tourism audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Heritage tourism have in United States?

Heritage tourism has an estimated audience of 422,271 people in United States, concentrated in California and Texas.

What is the gender split and age of Heritage tourism fans?

47.9% of Heritage tourism fans are female, 52.1% are male, with an average age of 49.7 years.

Which brands do Heritage tourism fans like most?

Heritage tourism fans show strongest brand affinity for Jeep Wagoneer (13.4×), Goop (11.03×), and Israel (4.3×) over the country average.

Where do Heritage tourism fans live in United States?

Heritage tourism fans in United States are most concentrated in California (reach 11,278), Texas (reach 8,870), and New York (reach 7,786). These three regions account for the largest share of the active audience.

What other brands do Heritage tourism fans also like?

Beyond Heritage tourism itself, the audience over-indexes on Goop (11.03×), Israel (4.3×), Hibachi (13.65×), and Google Home (9.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Heritage tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.