Heung-Min Son Audience in United States
Heung-Min Son has an estimated audience of 515,312 people in United States. 41.8% are female, 58.2% are male, average age 34.3. Top brand affinities: Sam Bush, Elsword, Home construction, Snow White (Fables), Pro-Ject.
Top brand affinities include Sam Bush, Elsword, Home construction, with strongest over-indexing on Sam Bush (37.54× the country average). Demographically, the Heung-Min Son audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Heung-Min Son fans
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 34.3 |
| Estimated audience size | 515,312 |
Audience persona
The typical Heung-Min Son fan in United States is more male, around 34.3 years old, with strong Risk Appetite tendencies and a notable affinity for Sam Bush.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sam Bush | 37.54× | Music & Radio |
| Elsword | 19.9× | Games |
| Home construction | 1.62× | Home & Garden |
| Snow White (Fables) | 10.1× | Literature |
| Pro-Ject | 4.17× | Music & Radio |
| Product design | 1.81× | Business & Career |
| Nationality | 1.69× | Politics & Society |
| Nebraska | 2.15× | Travel & Leisure |
| Kendra Scott | 2.21× | Fashion & Accessoires |
| Stamp collecting | 2.81× | Home & Garden |
| JDSU | 1.68× | Business & Career |
| Monogram | 1.98× | Home & Garden |
| Emperor Entertainment Group | 5.7× | Business & Career |
| Hog Hunting | 1.54× | Sports |
| The Diving Bell and the Butterfly | 10.93× | Movies & TV |
| Biblical inspiration | 3.89× | Politics & Society |
| Kerang | 3× | Travel & Leisure |
| Hebe | 2.76× | Home & Garden |
| Home staging | 2.19× | Home & Garden |
| Dental hygienist | 2.75× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.22 |
| Luxury Orientation | PREMIUM | 1.19 |
| LGBTQ+ Identity | OPEN | 1.14 |
| Social Media Usage | JOY | 1.12 |
| Sports Activity | POWER | 1.11 |
| Early Adopter Mentality | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| United Kingdom | 10.8% |
| Germany | 8.7% |
See Heung-Min Son audiences in other countries
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- FC Bayern Munich (20,584,963)
How to read this data
Audience size is the estimated number of people in United States who actively search for Heung-Min Son. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.