Rascasse Audience Intelligence

Heung-Min Son Audience in United States

A data profile of the people who buy, follow and care about Heung-Min Son in United States — modelled from more than twelve digital signal sources. Heung-Min Son has an estimated audience of 536,192 people in United States.

#312among Soccer in United States#8491among Person in United States#3392in Sports

The average Heung-Min Son fan in United States is 34.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Los Angeles FC, Christian Pulisic, FIFA World Cup, with strongest over-indexing on Los Angeles FC (36.85× the country average).

Demographically, the Heung-Min Son audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Heung-Min Son fan in United States is more male, around 34.6 years old, with strong Indulgence tendencies and a notable affinity for Los Angeles FC.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heung-Min Son profile in United States.

Audience size
536K
in United States
Gender
37.4%♀
62.6% male
Age
34.6
average years
Country rank
#35176
Person in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heung-Min Son fans

37.4% are female, 62.6% are male, average age 34.6.

Fig. 02

Gender split

37.4%
Female
62.6%
Male
Demographic split for Heung-Min Son audience in United States
MetricValue
Female37.4%
Male62.6%
Average age34.6
Estimated audience size536,192
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Heung-Min Son audience in United States
Age bracketShare%
16-1930%
20-2924%
30-3919%
40-4916%
50+12%
Fig. 04

Worldwide distribution

19.7%

of the worldwide Heung-Min Son audience comes from United States.

Worldwide audience distribution share by country for Heung-Min Son
CountryShare
United States19.7%
United Kingdom9.5%
Germany8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heung-Min Son audience in United States is strongest.

Fig. 05

Top regions by affinity

Heung-Min Son fans by region: top regions in United States
#RegionReachAffinity×
01California~100K2.20×
02New Jersey~30K1.93×
03New York~50K1.71×
04Massachusetts~20K1.67×
05Washington, District of Columbia~3K1.63×
06Maryland~10K1.59×
07Texas~70K1.56×
08Illinois~30K1.45×
09Virginia~20K1.42×
10Washington~10K1.38×
11Connecticut~7K1.27×
12Utah~6K1.23×
13Hawaii~3K1.22×
14Georgia~20K1.20×
15Oregon~7K1.16×
16North Carolina~20K1.12×
17Nevada~5K1.09×
18Rhode Island~2K1.08×
19Colorado~9K1.05×
20Minnesota~8K1.03×
21Florida~40K1.02×
22Arizona~10K0.99×
23Pennsylvania~20K0.98×
24Vermont<1K0.94×
25Tennessee~10K0.93×
26Kansas~4K0.93×
27New Hampshire~2K0.93×
28Delaware~1K0.91×
29Missouri~8K0.90×
30Maine~2K0.89×
31Nebraska~2K0.88×
32Wisconsin~7K0.87×
33Alaska<1K0.86×
34North Dakota<1K0.85×
35Indiana~8K0.84×
36South Dakota~1K0.84×
37Iowa~4K0.83×
38Ohio~10K0.81×
39Montana~1K0.81×
40Oklahoma~5K0.80×
41New Mexico~2K0.80×
42Kentucky~5K0.79×
43Arkansas~3K0.79×
44Michigan~10K0.77×
45South Carolina~6K0.77×
46Idaho~2K0.77×
47West Virginia~2K0.77×
48Louisiana~5K0.71×
49Mississippi~3K0.70×
50Alabama~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Heung-Min Son, United States
0.68×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heung-Min Son audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heung-Min Son audience
#·InterestCategoryAffinity×
01Los Angeles FCSports36.85×
02Toronto FCSports22.32×
03Christian PulisicSports15.39×
04San Jose EarthquakesSports11.47×
05Copa LibertadoresSports9.07×
06CONCACAF Champions CupSports8.69×
07Liga MXSports3.71×
08Dallas MavericksSports3.43×
09Manchester City F.C.Sports3.29×
10United AirlinesTravel & Leisure3.23×
11Manchester United F.C.Sports2.88×
12FIFA World CupSports2.77×
13Miami HeatSports2.70×
14Major League SoccerSports2.60×
15UEFA Champions LeagueSports2.55×
16FC BarcelonaSports2.52×
17Real Madrid C.F.Sports2.37×
18Super BowlSports2.35×
197-ElevenShopping1.98×
20NBA FinalsSports1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heung-Min Son audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heung-Min Son audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.24×
Career OrientationPOWER1.24×
Risk AppetiteTHRILL1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heung-Min Son audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
CreativityOPEN0.84×
IndividualismJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heung-Min Son have in United States?

Heung-Min Son has an estimated audience of 536,192 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Heung-Min Son fans?

37.4% of Heung-Min Son fans are female, 62.6% are male, with an average age of 34.6 years.

03

Which brands do Heung-Min Son fans like most?

Heung-Min Son fans show strongest brand affinity for Los Angeles FC (36.85×), Christian Pulisic (15.39×), and FIFA World Cup (2.77×) over the country average.

04

Where do Heung-Min Son fans live in United States?

Heung-Min Son fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Heung-Min Son fans also like?

Beyond Heung-Min Son itself, the audience over-indexes on Christian Pulisic (15.39×), FIFA World Cup (2.77×), United Airlines (3.23×), and Real Madrid C.F. (2.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Heung-Min Son audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Heung-Min Son. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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