Heung-Min Son Audience in United States
Heung-Min Son has an estimated audience of 515,312 people in United States. 41.8% are female, 58.2% are male, average age 34.3. Top brand affinities: Los Angeles FC, Kia Sportage, FIFA World Cup, Houston Astros, Real Madrid C.F..
Top brand affinities include Los Angeles FC, Kia Sportage, FIFA World Cup, with strongest over-indexing on Los Angeles FC (37.54× the country average). Demographically, the Heung-Min Son audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Heung-Min Son fans
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 34.3 |
| Estimated audience size | 515,312 |
Audience persona
The typical Heung-Min Son fan in United States is more male, around 34.3 years old, with strong Risk Appetite tendencies and a notable affinity for Los Angeles FC.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Los Angeles FC | 37.54× | Sports |
| Kia Sportage | 19.9× | Cars & Mobility |
| FIFA World Cup | 2.99× | Sports |
| Houston Astros | 5.86× | Sports |
| Real Madrid C.F. | 3.31× | Sports |
| Los Angeles Dodgers | 4.62× | Sports |
| Manchester City F.C. | 5.96× | Sports |
| Manchester United F.C. | 4.64× | Sports |
| FC Bayern Munich | 4.34× | Sports |
| United Airlines | 3.2× | Travel & Leisure |
| Toyota Supra | 8.4× | Cars & Mobility |
| Liverpool F.C. | 6.11× | Sports |
| Miami Heat | 3.55× | Sports |
| Liga MX | 4.61× | Sports |
| Chelsea F.C. | 5.67× | Sports |
| Livemusic | 2.74× | Music & Radio |
| NBA Finals | 2.58× | Sports |
| Cruz Azul | 6.63× | Sports |
| Scooby-Doo | 2.74× | Movies & TV |
| Premier League | 3.89× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.22 |
| Luxury Orientation | PREMIUM | 1.19 |
| LGBTQ+ Identity | OPEN | 1.14 |
| Social Media Usage | JOY | 1.12 |
| Sports Activity | POWER | 1.11 |
| Early Adopter Mentality | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| United Kingdom | 10.8% |
| Germany | 8.7% |
See Heung-Min Son audiences in other countries
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- Manchester United F.C. (18,105,333)
How to read this data
Audience size is the estimated number of people in United States who actively search for Heung-Min Son. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.