Hi5 Audience in United States
Hi5 has an estimated audience of 321,908 people in United States. 40.7% are female, 59.3% are male, average age 41.9. Top regions: California, New York, Texas. Top brand affinities: Taika Waititi, Planet Fitness, Kung Fu Panda, Dustin Hoffman, Diaper bag.
The average Hi5 fan in United States is 41.9 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Taika Waititi, Planet Fitness, Kung Fu Panda, with strongest over-indexing on Taika Waititi (32.76× the country average). Demographically, the Hi5 audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Hi5 fans
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 41.9 |
| Estimated audience size | 321,908 |
Audience persona
The typical Hi5 fan in United States is more male, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Taika Waititi.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 35,118 | 0.99× |
| New York | 34,266 | 1.9× |
| Texas | 30,676 | 1.11× |
| Florida | 29,766 | 1.37× |
| New Jersey | 16,765 | 2.05× |
| Georgia | 16,558 | 1.67× |
| Virginia | 15,259 | 1.95× |
| Maryland | 13,562 | 2.45× |
| Louisiana | 9,981 | 2.4× |
| North Carolina | 9,586 | 0.99× |
| Illinois | 9,539 | 0.89× |
| Pennsylvania | 9,486 | 0.88× |
| Ohio | 7,501 | 0.76× |
| Connecticut | 7,448 | 2.31× |
| Oklahoma | 7,319 | 2.05× |
| Missouri | 7,314 | 1.41× |
| Alabama | 7,156 | 1.59× |
| Massachusetts | 7,110 | 1.12× |
| Washington | 6,018 | 0.93× |
| Indiana | 5,229 | 0.89× |
| Arizona | 4,386 | 0.67× |
| South Carolina | 4,201 | 0.87× |
| Tennessee | 4,133 | 0.64× |
| Michigan | 4,084 | 0.49× |
| Wisconsin | 3,614 | 0.75× |
| Kentucky | 3,408 | 0.84× |
| Nevada | 3,183 | 1.02× |
| Minnesota | 3,173 | 0.69× |
| West Virginia | 3,008 | 2.01× |
| Mississippi | 2,548 | 0.96× |
| Arkansas | 2,544 | 0.96× |
| Oregon | 2,524 | 0.68× |
| Colorado | 2,097 | 0.41× |
| Washington, District of Columbia | 1,670 | 1.73× |
| Utah | 1,456 | 0.51× |
| Iowa | 1,366 | 0.51× |
| Kansas | 1,262 | 0.5× |
| Nebraska | 1,170 | 0.72× |
| Rhode Island | 953 | 0.93× |
| Hawaii | 910 | 0.66× |
| Wyoming | 729 | 1.53× |
| Maine | 676 | 0.59× |
| New Mexico | 510 | 0.32× |
| Idaho | 498 | 0.31× |
| New Hampshire | 468 | 0.37× |
| Delaware | 380 | 0.43× |
| Alaska | 345 | 0.5× |
| North Dakota | 320 | 0.48× |
| South Dakota | 299 | 0.4× |
| Montana | 194 | 0.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Taika Waititi | 32.76× | Movies & TV |
| Planet Fitness | 4.03× | Sports |
| Kung Fu Panda | 20× | Movies & TV |
| Dustin Hoffman | 20× | Movies & TV |
| Diaper bag | 5.52× | Kids & Family |
| Erin Andrews | 19.03× | Sports |
| Ron Howard | 11.75× | Movies & TV |
| Bass guitar | 3.73× | Music & Radio |
| US Open (tennis) | 7.69× | Sports |
| Kia Sportage | 14.83× | Cars & Mobility |
| Stroke Awareness | 6.56× | Health |
| TopGolf | 5.87× | Sports |
| AccuWeather | 4.21× | Home & Garden |
| True Romance | 17.82× | Movies & TV |
| Metaphysics | 3.6× | Business & Career |
| Rheumatoid Arthritis awareness | 6.68× | Health |
| Badminton | 8.58× | Sports |
| Golf Channel | 3.66× | Sports |
| Katee Sackhoff | 12.46× | Movies & TV |
| Beetlejuice | 2.6× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.63 |
| Luxury Orientation | PREMIUM | 1.17 |
| Convenience Orientation | PREMIUM | 1.14 |
| Individualism | JOY | 1.12 |
| Design Affinity | PREMIUM | 1.12 |
| Early Adopter Mentality | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Portugal | 11.9% |
| United Kingdom | 8.4% |
See Hi5 audiences in other countries
More Social media audiences in United States
Frequently asked questions
How many fans does Hi5 have in United States?
Hi5 has an estimated audience of 321,908 people in United States, concentrated in California and New York.
What is the gender split and age of Hi5 fans?
40.7% of Hi5 fans are female, 59.3% are male, with an average age of 41.9 years.
Which brands do Hi5 fans like most?
Hi5 fans show strongest brand affinity for Taika Waititi (32.76×), Planet Fitness (4.03×), and Kung Fu Panda (20×) over the country average.
Where do Hi5 fans live in United States?
Hi5 fans in United States are most concentrated in California (reach 35,118), New York (reach 34,266), and Texas (reach 30,676). These three regions account for the largest share of the active audience.
What other brands do Hi5 fans also like?
Beyond Hi5 itself, the audience over-indexes on Planet Fitness (4.03×), Kung Fu Panda (20×), Dustin Hoffman (20×), and Diaper bag (5.52×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hi5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.