Rascasse Audience Intelligence

Hi5 Audience in United States

A data profile of the people who buy, follow and care about Hi5 in United States — modelled from more than twelve digital signal sources. Hi5 has an estimated audience of 310,630 people in United States.

#25among Social media in United States#1566among Website / Newspaper / Magazine in United States#436in Internet & Social Media

The average Hi5 fan in United States is 41.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include AccuWeather, Taika Waititi, US Open (tennis), with strongest over-indexing on AccuWeather (10.72× the country average).

Demographically, the Hi5 audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hi5 fan in United States is more male, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for AccuWeather.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hi5 profile in United States.

Audience size
311K
in United States
Gender
40.7%♀
59.3% male
Age
41.9
average years
Country rank
#47474
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Hi5

40.7% are female, 59.3% are male, average age 41.9.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Hi5 audience in United States
MetricValue
Female40.7%
Male59.3%
Average age41.9
Estimated audience size310,630
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Hi5 audience in United States
Age bracketShare%
16-1918%
20-2915%
30-3916%
40-4921%
50+30%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Hi5 audience comes from United States.

Worldwide audience distribution share by country for Hi5
CountryShare
United States17.5%
Portugal12.2%
Mexico8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hi5 audience in United States is strongest.

Fig. 05

Top regions by affinity

Hi5 fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~10K2.34×
02Maryland~10K2.27×
03Connecticut~7K2.15×
04New Jersey~20K2.12×
05Nevada~7K2.11×
06West Virginia~3K2.02×
07New York~30K1.85×
08Virginia~10K1.61×
09Washington, District of Columbia~1K1.53×
10Wyoming<1K1.53×
11Georgia~10K1.48×
12Alabama~6K1.39×
13Florida~30K1.37×
14Wisconsin~6K1.33×
15Oklahoma~4K1.24×
16Missouri~6K1.19×
17Massachusetts~7K1.12×
18Texas~30K1.04×
19Rhode Island~1K1.03×
20Minnesota~5K1.01×
21North Carolina~9K0.97×
22Mississippi~3K0.97×
23Arkansas~3K0.95×
24Nebraska~2K0.95×
25California~30K0.94×
26South Carolina~4K0.90×
27Tennessee~6K0.86×
28Indiana~5K0.86×
29Kentucky~3K0.85×
30Alaska<1K0.85×
31Pennsylvania~9K0.83×
32Illinois~9K0.83×
33Washington~5K0.83×
34North Dakota<1K0.83×
35Arizona~5K0.81×
36Montana<1K0.81×
37South Dakota<1K0.81×
38Hawaii~1K0.79×
39Maine<1K0.79×
40Delaware<1K0.79×
41Ohio~7K0.74×
42Oregon~3K0.73×
43Kansas~2K0.73×
44Idaho~1K0.73×
45New Hampshire<1K0.73×
46New Mexico~1K0.68×
47Colorado~3K0.66×
48Utah~2K0.66×
49Iowa~2K0.63×
50Michigan~5K0.54×
Fig. 06

Affinity by region

Affinity by region — Hi5, United States
0.54×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hi5 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hi5 audience
#·InterestCategoryAffinity×
01Taika WaititiMovies & TV40.13×
02True RomanceMovies & TV22.46×
03Ming-Na WenMovies & TV20.00×
04Dustin HoffmanMovies & TV20.00×
05Kung Fu PandaMovies & TV20.00×
06Erin AndrewsSports20.00×
07The Last Ship (TV series)Movies & TV20.00×
08Katee SackhoffMovies & TV19.37×
09Ian McShaneMovies & TV18.40×
10Ron HowardMovies & TV13.73×
11Alison BrieMovies & TV13.10×
12US Open (tennis)Sports12.27×
13AccuWeatherHome & Garden10.72×
14BadmintonSports9.78×
15TopGolfSports8.42×
16HingeInternet & Social Media8.11×
17Obsessed (2009 film)Movies & TV7.34×
18Stroke AwarenessHealth5.46×
19Diaper bagKids & Family3.97×
20Planet FitnessSports3.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hi5 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hi5 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.43×
Convenience OrientationPREMIUM1.48×
IndividualismJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hi5 audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
Healthy LifestyleBALANCE0.89×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hi5 have in United States?

Hi5 has an estimated audience of 310,630 people in United States, concentrated in California and New York.

02

What is the gender split and age of Hi5 fans?

40.7% of Hi5 fans are female, 59.3% are male, with an average age of 41.9 years.

03

Which brands do Hi5 fans like most?

Hi5 fans show strongest brand affinity for AccuWeather (10.72×), Taika Waititi (40.13×), and US Open (tennis) (12.27×) over the country average.

04

Where do Hi5 fans live in United States?

Hi5 fans in United States are most concentrated in California (reach ~30K), New York (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hi5 fans also like?

Beyond Hi5 itself, the audience over-indexes on Taika Waititi (40.13×), US Open (tennis) (12.27×), Alison Brie (13.1×), and Ming-Na Wen (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Social media audiences in United States

See Hi5 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hi5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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