Hill Audience in United States

Hill logo

Hill has an estimated audience of 5,199,536 people in United States. 60.3% are female, 39.7% are male, average age 43.2. Top regions: California, New York, Texas. Top brand affinities: Whataburger, 3D printing, Pillow, Enfamil, Necktie.

The average Hill fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Whataburger, 3D printing, Pillow, with strongest over-indexing on Whataburger (1.55× the country average). Demographically, the Hill audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Hill fans

Demographic split for Hill audience in United States
MetricValue
Female60.3%
Male39.7%
Average age43.2
Estimated audience size5,199,536

Audience persona

The typical Hill fan in United States is more female, around 43.2 years old, with strong Individualism tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Hill in United States
RegionReachAffinity
California575,0311.01×
New York458,4741.58×
Texas445,8571×
Florida386,8991.1×
Pennsylvania196,0101.12×
Illinois167,7390.97×
North Carolina151,1670.97×
Georgia148,7240.93×
Ohio145,5430.91×
Virginia143,4631.13×
New Jersey139,6621.06×
Massachusetts125,2531.22×
Michigan124,2320.91×
Maryland110,4961.24×
Washington97,4210.93×
Indiana93,3230.98×
Minnesota89,0861.2×
Tennessee89,0260.85×
Arizona80,2790.76×
Alabama78,5621.08×
Missouri74,6600.89×
Iowa72,4501.69×
South Carolina69,3010.89×
Oregon64,6631.08×
Colorado62,7730.77×
Wisconsin56,8640.73×
Kentucky55,8440.86×
Louisiana53,5740.8×
Oklahoma52,9180.92×
Connecticut41,6520.8×
Kansas40,5160.99×
Utah38,5910.83×
Hawaii35,4101.58×
Washington, District of Columbia34,9312.24×
Mississippi32,4840.76×
Arkansas32,4580.76×
Nevada30,5970.61×
Nebraska27,4481.05×
Idaho25,7190.99×
West Virginia22,6450.94×
New Mexico21,7830.84×
New Hampshire21,0971.03×
Maine17,9590.96×
Rhode Island17,7961.08×
South Dakota14,2761.19×
Vermont12,0941.32×
Delaware11,2460.78×
Montana9,9500.69×
Alaska7,4230.67×
North Dakota7,3440.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hill audience
BrandAffinityCategory
Whataburger1.55×Food & Beverages
3D printing2.16×Technology & Electronics
Pillow1.76×Home & Garden
Enfamil3.74×Kids & Family
Necktie1.96×Fashion & Accessoires
MK1.51×Music & Radio
Northrop Grumman1.8×Business & Career
Kingdom of Judah2.06×Politics & Society
Salman Khan2.19×Movies & TV
Grand Prairie, Texas2.06×Travel & Leisure
Mariel Hemingway2.57×Fashion & Accessoires
Information technology consulting1.68×Technology & Electronics
Al Ahly SC1.97×Sports
English literature1.54×Literature
Boracay1.98×Travel & Leisure
Gemma Ward3.43×Fashion & Accessoires
Redemption (theology)1.61×Politics & Society
Ayrton Senna1.69×Sports
Ironmongery1.57×Home & Garden
Príncipe1.75×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hill audience
TraitClusterScore
IndividualismJOY1.84
SustainabilityBALANCE1.51
Family OrientationCONSERVATISM1.46
Quality AwarenessPREMIUM1.46
Convenience OrientationPREMIUM1.39
Community OrientationOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Hill
CountryShare
United States49.8%
Italy9.9%
United Kingdom6.6%

See Hill audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Hill have in United States?

Hill has an estimated audience of 5,199,536 people in United States, concentrated in California and New York.

What is the gender split and age of Hill fans?

60.3% of Hill fans are female, 39.7% are male, with an average age of 43.2 years.

Which brands do Hill fans like most?

Hill fans show strongest brand affinity for Whataburger (1.55×), 3D printing (2.16×), and Pillow (1.76×) over the country average.

Where do Hill fans live in United States?

Hill fans in United States are most concentrated in California (reach 575,031), New York (reach 458,474), and Texas (reach 445,857). These three regions account for the largest share of the active audience.

What other brands do Hill fans also like?

Beyond Hill itself, the audience over-indexes on 3D printing (2.16×), Pillow (1.76×), Enfamil (3.74×), and Necktie (1.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.