HLN (TV channel) Audience in United States

HLN (TV channel) logo

HLN (TV channel) has an estimated audience of 1,167,053 people in United States. Top regions: New York, Florida, California. Top brand affinities: Whataburger, Pillow, 3D printing, Litter box, Mortgage insurance.

HLN (TV channel) fans in United States are concentrated in New York, with strong brand affinity for Whataburger. The audience is concentrated in New York, Florida, California. Top brand affinities include Whataburger, Pillow, 3D printing, with strongest over-indexing on Whataburger (1.69× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of HLN (TV channel) fans

Demographic split for HLN (TV channel) audience in United States
MetricValue
Estimated audience size1,167,053

Audience persona

The typical HLN (TV channel) fan in United States shows strong Patriotism tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for HLN (TV channel) in United States
RegionReachAffinity
New York126,7421.94×
Florida116,1441.47×
California109,8710.86×
Texas77,7950.78×
Georgia54,5591.52×
Pennsylvania40,3351.03×
New Jersey38,1111.28×
Virginia36,1811.27×
Massachusetts28,2391.23×
Illinois27,2760.7×
North Carolina25,2100.72×
Arizona24,6451.03×
Nevada23,6152.09×
South Carolina23,5831.34×
Ohio22,7520.63×
Michigan19,6440.64×
Maryland17,4990.87×
Washington, District of Columbia17,1344.88×
Washington17,1190.73×
Tennessee16,8490.72×
Colorado16,4430.89×
Utah15,7421.51×
Louisiana12,4200.83×
Indiana12,3240.58×
Alabama11,9920.74×
Missouri11,7810.63×
Wisconsin10,9360.62×
Minnesota9,5110.57×
Kentucky9,4480.65×
Oregon7,7480.58×
Hawaii7,2881.45×
Montana6,9622.15×
Mississippi6,5670.68×
Connecticut6,4480.55×
Arkansas6,0190.63×
Iowa5,8860.61×
Kansas5,8820.64×
Oklahoma5,3430.41×
Maine4,1060.98×
Alaska4,0361.62×
New Hampshire3,5450.77×
West Virginia3,2700.6×
Wyoming2,9931.73×
Idaho2,9400.5×
Nebraska2,7080.46×
Delaware2,6980.84×
New Mexico2,5560.44×
Vermont2,2221.08×
Rhode Island2,0540.55×
South Dakota1,5520.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for HLN (TV channel) audience
BrandAffinityCategory
Whataburger1.69×Food & Beverages
Pillow1.81×Home & Garden
3D printing1.92×Technology & Electronics
Litter box1.5×Pets & Animals
Mortgage insurance1.85×Business & Career
Buying a House2.21×Home & Garden
19 Kids and Counting1.51×Movies & TV
Magazine (band)1.56×Music & Radio
Enrique Hernández (baseball)3.43×Sports
English literature1.6×Literature
Picnic1.61×Kids & Family
Erie County, New York2.22×Travel & Leisure
Guys and Dolls3.21×Music & Radio
REO Speedwagon1.65×Music & Radio
Hays County, Texas2.32×Travel & Leisure
Ural Mountains2.72×Travel & Leisure
Geothermal heating1.97×Home & Garden
Certified diabetes educator2.66×Business & Career
Voltron: Legendary Defender3.06×Movies & TV
Boracay1.79×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by HLN (TV channel) audience
TraitClusterScore
PatriotismCONSERVATISM1.32
Community OrientationOPEN1.21
Convenience OrientationPREMIUM1.2
IndividualismJOY1.16
Price SensitivityPREMIUM1.14
Urban LifestyleOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for HLN (TV channel)
CountryShare
United States35.3%
Netherlands9.9%
Spain7.5%

See HLN (TV channel) audiences in other countries

More Movies & TV audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for HLN (TV channel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.