Horror and terror Audience in United States

Horror and terror logo

Horror and terror has an estimated audience of 4,649,813 people in United States. 55.8% are female, 44.2% are male, average age 32.4. Top regions: California, Texas, Mississippi. Top brand affinities: Monogram, Queens College, City University of New York, Winemaking, Progressive rock, Dog breed.

The average Horror and terror fan in United States is 32.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Mississippi. Top brand affinities include Monogram, Queens College, City University of New York, Winemaking, with strongest over-indexing on Monogram (15.59× the country average). Demographically, the Horror and terror audience skews more female with an average age of 32.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 38 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Horror and terror fans

Demographic split for Horror and terror audience in United States
MetricValue
Female55.8%
Male44.2%
Average age32.4
Estimated audience size4,649,813

Audience persona

The typical Horror and terror fan in United States is more female, around 32.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Monogram.

Top regions in United States

Top regions ranked by reach for Horror and terror in United States
RegionReachAffinity
California118,8100.23×
Texas97,6500.24×
Mississippi84,6242.21×
Louisiana75,2411.25×
Arkansas75,1791.96×
Oklahoma73,5211.42×
Florida72,3680.23×
Kentucky72,3561.24×
Alabama70,0381.08×
Tennessee66,7230.72×
South Carolina66,2460.95×
Indiana64,5450.76×
Kansas64,5281.76×
Missouri62,5100.83×
Pennsylvania61,4780.39×
Iowa61,2591.6×
New York61,2430.24×
North Carolina60,0170.43×
Ohio59,7740.42×
Georgia59,5310.42×
Michigan59,5040.49×
Wisconsin59,1870.85×
Arizona56,9990.6×
Connecticut56,2811.21×
New Mexico56,0722.4×
Nevada55,8911.24×
Maine55,5503.34×
Oregon55,1771.04×
Utah54,8481.32×
Virginia54,4930.48×
Maryland54,2200.68×
New Jersey54,0890.46×
Illinois53,2270.34×
Minnesota52,8810.79×
Massachusetts52,3390.57×
Washington51,0920.55×
Colorado50,9490.7×
Washington, District of Columbia35,9412.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Horror and terror audience
BrandAffinityCategory
Monogram15.59×Home & Garden
Queens College, City University of New York19.31×Business & Career
Winemaking7.57×Food & Beverages
Progressive rock3.26×Music & Radio
Dog breed1.83×Pets & Animals
Monmouth County, New Jersey11.36×Travel & Leisure
Urban Outfitters2.1×Shopping
Combat sport1.58×Sports
Product design1.87×Business & Career
Israel2.01×Travel & Leisure
Grinch3.53×Movies & TV
Chromebook4.95×Technology & Electronics
Kevin Murphy (screenwriter)13.23×Movies & TV
Bank account2.13×Business & Career
Nationality1.76×Politics & Society
Home equity1.53×Home & Garden
Home staging3.87×Home & Garden
Nebraska Cornhuskers football2.55×Sports
Jesse Plemons2.24×Movies & TV
Grammarly2.81×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Horror and terror audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.44
ExtroversionTHRILL1.59
MindfulnessBALANCE1.53
Pet OwnershipJOY1.53
Community OrientationOPEN1.49
Luxury OrientationPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for Horror and terror
CountryShare
United States47.5%
Mexico8.3%
United Kingdom7.7%

See Horror and terror audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Horror and terror have in United States?

Horror and terror has an estimated audience of 4,649,813 people in United States, concentrated in California and Texas.

What is the gender split and age of Horror and terror fans?

55.8% of Horror and terror fans are female, 44.2% are male, with an average age of 32.4 years.

Which brands do Horror and terror fans like most?

Horror and terror fans show strongest brand affinity for Monogram (15.59×), Queens College, City University of New York (19.31×), and Winemaking (7.57×) over the country average.

Where do Horror and terror fans live in United States?

Horror and terror fans in United States are most concentrated in California (reach 118,810), Texas (reach 97,650), and Mississippi (reach 84,624). These three regions account for the largest share of the active audience.

What other brands do Horror and terror fans also like?

Beyond Horror and terror itself, the audience over-indexes on Queens College, City University of New York (19.31×), Winemaking (7.57×), Progressive rock (3.26×), and Dog breed (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Horror and terror. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.