Hugo Award Audience in United States

Hugo Award logo

Hugo Award has an estimated audience of 405,437 people in United States. 49.2% are female, 50.8% are male, average age 39.5. Top regions: California, New York, Texas. Top brand affinities: Dog breed, Natural rubber, Alaska, Winemaking, 3D printing.

The average Hugo Award fan in United States is 39.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Dog breed, Natural rubber, Alaska, with strongest over-indexing on Dog breed (1.94× the country average). Demographically, the Hugo Award audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Event

Demographics of Hugo Award fans

Demographic split for Hugo Award audience in United States
MetricValue
Female49.2%
Male50.8%
Average age39.5
Estimated audience size405,437

Audience persona

The typical Hugo Award fan in United States is balanced, around 39.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Hugo Award in United States
RegionReachAffinity
California51,3111.15×
New York27,2361.2×
Texas24,7120.71×
Washington15,5071.91×
Florida15,2550.56×
Illinois14,6541.08×
Massachusetts13,5621.7×
Pennsylvania12,8670.94×
Virginia11,9631.21×
North Carolina11,1960.92×
Ohio10,8990.87×
Colorado9,6881.52×
Georgia9,4630.76×
Michigan9,4580.89×
New Jersey8,9220.87×
Oregon8,1751.76×
Arizona7,7270.93×
Minnesota7,5811.3×
Maryland7,2851.05×
Wisconsin6,5321.07×
Missouri6,3740.98×
Tennessee6,1630.76×
Indiana5,8070.78×
Connecticut4,5241.11×
Kentucky4,3830.86×
Utah4,3101.19×
Alabama4,1590.73×
South Carolina3,6560.6×
Oklahoma3,4840.77×
Kansas3,0580.96×
Louisiana2,9340.56×
Iowa2,6460.79×
Washington, District of Columbia2,6302.16×
Nevada2,5480.65×
Idaho2,1281.05×
Arkansas2,1190.63×
New Mexico2,0521.01×
New Hampshire2,0031.25×
Maine1,9331.33×
Nebraska1,5890.78×
Hawaii1,5530.89×
Mississippi1,3710.41×
Vermont1,2791.8×
Montana1,2761.13×
Rhode Island1,2670.98×
Alaska1,1291.3×
West Virginia1,0480.55×
Delaware8060.72×
South Dakota5760.61×
Wyoming4410.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hugo Award audience
BrandAffinityCategory
Dog breed1.94×Pets & Animals
Natural rubber1.83×Cars & Mobility
Alaska1.52×Travel & Leisure
Winemaking3.92×Food & Beverages
3D printing1.9×Technology & Electronics
Nebraska1.83×Travel & Leisure
Atkins diet2.91×Health
Hypertext2.86×Technology & Electronics
Sinaloa1.72×Travel & Leisure
IS (Infinite Stratos)1.73×Literature
Panama1.6×Travel & Leisure
Temple Grandin3.06×Literature
Temple Grandin3×Literature
Enfamil2.67×Kids & Family
Dental hygienist2.62×Health
Sailor1.85×Travel & Leisure
Ironmongery3.77×Home & Garden
Ayrton Senna3.57×Sports
Google Analytics1.75×Internet & Social Media
Mortgage insurance1.58×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hugo Award audience
TraitClusterScore
Early Adopter MentalityPOWER1.94
ExtroversionTHRILL1.74
LGBTQ+ IdentityOPEN1.66
IndividualismJOY1.59
Urban LifestyleOPEN1.3
SustainabilityBALANCE1.27

Worldwide distribution

Worldwide audience distribution share by country for Hugo Award
CountryShare
United States54.6%
United Kingdom12.8%
Germany6.9%

See Hugo Award audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Hugo Award have in United States?

Hugo Award has an estimated audience of 405,437 people in United States, concentrated in California and New York.

What is the gender split and age of Hugo Award fans?

49.2% of Hugo Award fans are female, 50.8% are male, with an average age of 39.5 years.

Which brands do Hugo Award fans like most?

Hugo Award fans show strongest brand affinity for Dog breed (1.94×), Natural rubber (1.83×), and Alaska (1.52×) over the country average.

Where do Hugo Award fans live in United States?

Hugo Award fans in United States are most concentrated in California (reach 51,311), New York (reach 27,236), and Texas (reach 24,712). These three regions account for the largest share of the active audience.

What other brands do Hugo Award fans also like?

Beyond Hugo Award itself, the audience over-indexes on Natural rubber (1.83×), Alaska (1.52×), Winemaking (3.92×), and 3D printing (1.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hugo Award. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.