Hummus Audience in United States
Hummus has an estimated audience of 1,355,501 people in United States. 69.0% are female, 31.0% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Ken Burns, Hibachi, Governor of Michigan, Goop.
The average Hummus fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Ken Burns, Hibachi, with strongest over-indexing on Elsword (25.38× the country average). Demographically, the Hummus audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Hummus fans
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 39.0 |
| Estimated audience size | 1,355,501 |
Audience persona
The typical Hummus fan in United States is more female, around 39.0 years old, with strong Quality Awareness tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 207,161 | 1.39× |
| Texas | 139,611 | 1.2× |
| Florida | 102,137 | 1.11× |
| New York | 99,173 | 1.31× |
| Illinois | 51,063 | 1.13× |
| Pennsylvania | 45,209 | 0.99× |
| Georgia | 45,087 | 1.08× |
| North Carolina | 41,752 | 1.02× |
| Ohio | 41,750 | 1× |
| New Jersey | 40,206 | 1.17× |
| Michigan | 37,389 | 1.05× |
| Virginia | 34,240 | 1.04× |
| Washington | 32,174 | 1.18× |
| Massachusetts | 30,758 | 1.15× |
| Arizona | 28,380 | 1.03× |
| Tennessee | 26,952 | 0.99× |
| Maryland | 26,236 | 1.13× |
| Colorado | 25,368 | 1.19× |
| Indiana | 22,451 | 0.91× |
| Missouri | 20,603 | 0.94× |
| Nevada | 20,146 | 1.54× |
| Oklahoma | 19,489 | 1.29× |
| Louisiana | 18,995 | 1.09× |
| South Carolina | 18,861 | 0.92× |
| Minnesota | 17,652 | 0.91× |
| Wisconsin | 17,433 | 0.85× |
| Alabama | 17,092 | 0.9× |
| Oregon | 16,716 | 1.08× |
| Kentucky | 15,831 | 0.93× |
| Connecticut | 14,208 | 1.05× |
| Kansas | 10,969 | 1.03× |
| Mississippi | 10,860 | 0.97× |
| Arkansas | 10,628 | 0.95× |
| Utah | 10,616 | 0.87× |
| Iowa | 9,589 | 0.86× |
| New Mexico | 6,386 | 0.94× |
| Nebraska | 6,214 | 0.91× |
| Hawaii | 6,042 | 1.04× |
| Idaho | 5,628 | 0.83× |
| West Virginia | 5,046 | 0.8× |
| Washington, District of Columbia | 4,809 | 1.18× |
| New Hampshire | 4,505 | 0.84× |
| Maine | 4,067 | 0.84× |
| Rhode Island | 3,804 | 0.88× |
| Delaware | 3,023 | 0.81× |
| Montana | 2,873 | 0.76× |
| Alaska | 2,552 | 0.88× |
| South Dakota | 2,457 | 0.78× |
| North Dakota | 2,204 | 0.79× |
| Vermont | 1,810 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 25.38× | Games |
| Ken Burns | 7.19× | Movies & TV |
| Hibachi | 7.05× | Food & Beverages |
| Governor of Michigan | 6.58× | Politics & Society |
| Goop | 4.54× | Internet & Social Media |
| Natural rubber | 1.68× | Cars & Mobility |
| Unique Gifts | 1.85× | Shopping |
| Fairy godmother | 5.79× | Literature |
| Grinch | 2.99× | Movies & TV |
| Jeep Wagoneer | 4.04× | Cars & Mobility |
| Karbala | 6.43× | Travel & Leisure |
| Jesse Plemons | 2.27× | Movies & TV |
| Bank account | 1.59× | Business & Career |
| Wok | 4.18× | Food & Beverages |
| Birthday Gifts | 2.04× | Kids & Family |
| Regional styles of Mexican music | 1.79× | Music & Radio |
| headspace | 5.67× | Health |
| JDSU | 1.85× | Business & Career |
| Mathcore | 4.69× | Music & Radio |
| Cherish (group) | 5.98× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.02 |
| Design Affinity | PREMIUM | 1.65 |
| Healthy Lifestyle | BALANCE | 1.58 |
| Sustainability | BALANCE | 1.57 |
| Indulgence | JOY | 1.54 |
| Price Sensitivity | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Israel | 7.3% |
| United Kingdom | 4.5% |
See Hummus audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Hummus have in United States?
Hummus has an estimated audience of 1,355,501 people in United States, concentrated in California and Texas.
What is the gender split and age of Hummus fans?
69.0% of Hummus fans are female, 31.0% are male, with an average age of 39.0 years.
Which brands do Hummus fans like most?
Hummus fans show strongest brand affinity for Elsword (25.38×), Ken Burns (7.19×), and Hibachi (7.05×) over the country average.
Where do Hummus fans live in United States?
Hummus fans in United States are most concentrated in California (reach 207,161), Texas (reach 139,611), and Florida (reach 102,137). These three regions account for the largest share of the active audience.
What other brands do Hummus fans also like?
Beyond Hummus itself, the audience over-indexes on Ken Burns (7.19×), Hibachi (7.05×), Governor of Michigan (6.58×), and Goop (4.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hummus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.