IB Diploma Programme Audience in United States
IB Diploma Programme has an estimated audience of 340,004 people in United States. 63.7% are female, 36.3% are male, average age 37.3. Top brand affinities: Lulu 黃路梓茵, American College of Education, Powell's Books, Voter registration, Nebraska Cornhuskers football.
Top brand affinities include Lulu 黃路梓茵, American College of Education, Powell's Books, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the IB Diploma Programme audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.
Category: Business & Career · Type: Topic
Demographics of IB Diploma Programme fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 37.3 |
| Estimated audience size | 340,004 |
Audience persona
The typical IB Diploma Programme fan in United States is more female, around 37.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Lulu 黃路梓茵.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 20× | Movies & TV |
| American College of Education | 41.75× | Business & Career |
| Powell's Books | 20.67× | Shopping |
| Voter registration | 4.99× | Politics & Society |
| Nebraska Cornhuskers football | 3.07× | Sports |
| Pro-Ject | 3.25× | Music & Radio |
| Electrolyte | 3.65× | Health |
| Jesse Plemons | 2.61× | Movies & TV |
| Saving | 1.96× | Business & Career |
| Who Wants to Be a Millionaire? | 5.74× | Movies & TV |
| Charlamagne Tha God | 5.73× | Movies & TV |
| Monmouth County, New Jersey | 5.82× | Travel & Leisure |
| UK garage | 3.15× | Music & Radio |
| Staycation | 1.89× | Home & Garden |
| Nipsey Hussle | 3.25× | Music & Radio |
| JDSU | 1.7× | Business & Career |
| Kendra Scott | 1.63× | Fashion & Accessoires |
| Home staging | 2.91× | Home & Garden |
| Monogram | 2.06× | Home & Garden |
| Urban horticulture | 1.93× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.32 |
| Price Sensitivity | PREMIUM | 1.55 |
| Need for Security | CONSERVATISM | 1.53 |
| Family Orientation | CONSERVATISM | 1.47 |
| Career Orientation | POWER | 1.44 |
| Indulgence | JOY | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.4% |
| India | 5.7% |
| Japan | 5.2% |
See IB Diploma Programme audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for IB Diploma Programme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.