Ice cream van Audience in United States

Ice cream van logo

Ice cream van has an estimated audience of 1,271,658 people in United States. 64.5% are female, 35.5% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Nationality, Sinaloa, Ichiro Suzuki, Eurotunnel.

The average Ice cream van fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Nationality, Sinaloa, with strongest over-indexing on Regional styles of Mexican music (2.29× the country average). Demographically, the Ice cream van audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint

Demographics of Ice cream van fans

Demographic split for Ice cream van audience in United States
MetricValue
Female64.5%
Male35.5%
Average age41.7
Estimated audience size1,271,658

Audience persona

The typical Ice cream van fan in United States is more female, around 41.7 years old, with strong Family Orientation tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Ice cream van in United States
RegionReachAffinity
California145,9011.04×
Texas105,9160.97×
Florida75,8410.88×
New York56,3910.79×
Illinois37,6170.89×
Georgia34,4990.88×
New Jersey34,4031.06×
Pennsylvania34,0900.8×
Virginia32,7351.06×
Ohio29,5710.75×
North Carolina27,9950.73×
Michigan26,0730.78×
Massachusetts23,6730.94×
Arizona22,9610.88×
Indiana21,8960.94×
Missouri21,2051.03×
Washington18,0540.71×
Tennessee17,9190.7×
Maryland15,3270.7×
Oregon15,2081.04×
South Carolina14,0450.73×
Louisiana13,8260.84×
Kentucky13,8070.87×
Minnesota13,4540.74×
Alabama11,8800.67×
Oklahoma11,4310.81×
Connecticut11,1370.87×
Nevada9,8750.8×
Colorado9,7220.49×
Wisconsin9,6210.5×
Arkansas9,0320.86×
Mississippi8,3730.8×
Iowa8,2260.79×
Kansas8,2090.82×
Utah8,1400.71×
Nebraska6,3741×
New Mexico6,3400.99×
West Virginia5,9251×
Alaska5,9122.17×
Idaho5,4710.86×
Hawaii5,2260.96×
Montana5,1541.46×
Rhode Island5,1071.26×
South Dakota5,0871.73×
North Dakota4,9531.9×
New Hampshire4,8820.97×
Wyoming4,7932.54×
Maine4,7111.03×
Vermont4,6362.08×
Delaware4,2211.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ice cream van audience
BrandAffinityCategory
Regional styles of Mexican music2.29×Music & Radio
Nationality1.7×Politics & Society
Sinaloa1.61×Travel & Leisure
Ichiro Suzuki4.05×Sports
Eurotunnel14.19×Cars & Mobility
New Era (Namibia)2.43×News
Solo climbing1.92×Sports
Magazine (band)1.81×Music & Radio
English literature1.93×Literature
Enrique Hernández (baseball)3.96×Sports
Colorado River1.72×Travel & Leisure
MeatEater2.01×Movies & TV
Kerala1.74×Travel & Leisure
San Pellegrino1.81×Food & Beverages
Buying a House1.69×Home & Garden
Geothermal heating2.38×Home & Garden
Boracay2.23×Travel & Leisure
Gaelic football1.59×Sports
Erie County, New York2.14×Travel & Leisure
Voltron: Legendary Defender3.39×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ice cream van audience
TraitClusterScore
Family OrientationCONSERVATISM1.53
Urban LifestyleOPEN1.52
Community OrientationOPEN1.51
ExtroversionTHRILL1.44
Convenience OrientationPREMIUM1.39
IndulgenceJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for Ice cream van
CountryShare
United States61.1%
United Kingdom9.6%
Australia6.2%

See Ice cream van audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Ice cream van have in United States?

Ice cream van has an estimated audience of 1,271,658 people in United States, concentrated in California and Texas.

What is the gender split and age of Ice cream van fans?

64.5% of Ice cream van fans are female, 35.5% are male, with an average age of 41.7 years.

Which brands do Ice cream van fans like most?

Ice cream van fans show strongest brand affinity for Regional styles of Mexican music (2.29×), Nationality (1.7×), and Sinaloa (1.61×) over the country average.

Where do Ice cream van fans live in United States?

Ice cream van fans in United States are most concentrated in California (reach 145,901), Texas (reach 105,916), and Florida (reach 75,841). These three regions account for the largest share of the active audience.

What other brands do Ice cream van fans also like?

Beyond Ice cream van itself, the audience over-indexes on Nationality (1.7×), Sinaloa (1.61×), Ichiro Suzuki (4.05×), and Eurotunnel (14.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ice cream van. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.