IHRA Drag Racing Audience in United States

IHRA Drag Racing logo

IHRA Drag Racing has an estimated audience of 446,226 people in United States. 13.5% are female, 86.5% are male, average age 42.6. Top regions: Ohio, North Carolina, Texas. Top brand affinities: Home equity, Keith Stanfield, Diane Sawyer, Hog Hunting, Nebraska.

The average IHRA Drag Racing fan in United States is 42.6 years old, more male, and lives primarily in Ohio. The audience is concentrated in Ohio, North Carolina, Texas. Top brand affinities include Home equity, Keith Stanfield, Diane Sawyer, with strongest over-indexing on Home equity (15.24× the country average). Demographically, the IHRA Drag Racing audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of IHRA Drag Racing fans

Demographic split for IHRA Drag Racing audience in United States
MetricValue
Female13.5%
Male86.5%
Average age42.6
Estimated audience size446,226

Audience persona

The typical IHRA Drag Racing fan in United States is more male, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for IHRA Drag Racing in United States
RegionReachAffinity
Ohio40,1082.92×
North Carolina22,2391.66×
Texas16,2650.42×
Indiana12,2821.51×
Tennessee10,9141.22×
South Carolina10,8361.61×
Florida10,7680.36×
Michigan9,9320.85×
California8,1860.17×
Illinois7,8180.53×
Pennsylvania7,7670.52×
Kentucky7,2461.3×
Virginia6,9130.64×
Missouri6,4690.9×
New York6,3090.25×
Wisconsin5,5320.82×
Georgia4,7700.35×
Maryland4,5250.59×
Mississippi4,5201.23×
Oklahoma3,9270.79×
Arkansas3,5140.96×
Alabama3,5070.56×
West Virginia3,4981.68×
Louisiana3,2650.57×
Iowa3,0680.83×
Kansas3,0160.86×
Massachusetts2,9700.34×
Washington2,9000.32×
New Jersey2,7080.24×
Idaho2,5841.15×
Arizona2,4740.27×
Minnesota2,4710.39×
Hawaii2,4691.29×
Montana2,4351.97×
South Dakota2,4032.33×
North Dakota2,3402.55×
New Hampshire2,3061.31×
Nebraska2,2581.01×
Connecticut2,2550.5×
New Mexico2,2461×
Nevada2,2390.52×
Rhode Island2,2271.57×
Maine2,2251.39×
Oregon2,2100.43×
Utah2,1970.55×
Vermont2,1902.8×
Colorado2,0410.29×
Delaware1,9941.62×
Washington, District of Columbia1,4401.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for IHRA Drag Racing audience
BrandAffinityCategory
Home equity15.24×Home & Garden
Keith Stanfield22.58×Movies & TV
Diane Sawyer14.23×Movies & TV
Hog Hunting5.37×Sports
Nebraska3.86×Travel & Leisure
Hipster12.88×Politics & Society
Israel2.65×Travel & Leisure
Minnesota2.15×Travel & Leisure
TVNotas12.56×News
Alaska1.94×Travel & Leisure
Vocal harmony5.04×Music & Radio
Comayagua25.35×Travel & Leisure
Endless Space24.57×Games
Goop5.11×Internet & Social Media
MK3.75×Music & Radio
Grinch3.46×Movies & TV
Wikia2.86×Internet & Social Media
Hammock camping6.01×Travel & Leisure
N1 road (South Africa)3.46×Travel & Leisure
Monogram3.03×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by IHRA Drag Racing audience
TraitClusterScore
PatriotismCONSERVATISM2.24
Risk AppetiteTHRILL1.97
Need for SecurityCONSERVATISM1.66
Family OrientationCONSERVATISM1.51
Quality AwarenessPREMIUM1.28
DIY MentalityTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for IHRA Drag Racing
CountryShare
United States92.8%
Canada6.0%
Australia0.2%

See IHRA Drag Racing audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does IHRA Drag Racing have in United States?

IHRA Drag Racing has an estimated audience of 446,226 people in United States, concentrated in Ohio and North Carolina.

What is the gender split and age of IHRA Drag Racing fans?

13.5% of IHRA Drag Racing fans are female, 86.5% are male, with an average age of 42.6 years.

Which brands do IHRA Drag Racing fans like most?

IHRA Drag Racing fans show strongest brand affinity for Home equity (15.24×), Keith Stanfield (22.58×), and Diane Sawyer (14.23×) over the country average.

Where do IHRA Drag Racing fans live in United States?

IHRA Drag Racing fans in United States are most concentrated in Ohio (reach 40,108), North Carolina (reach 22,239), and Texas (reach 16,265). These three regions account for the largest share of the active audience.

What other brands do IHRA Drag Racing fans also like?

Beyond IHRA Drag Racing itself, the audience over-indexes on Keith Stanfield (22.58×), Diane Sawyer (14.23×), Hog Hunting (5.37×), and Nebraska (3.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for IHRA Drag Racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.