In These Times Audience in United States

In These Times logo

In These Times has an estimated audience of 368,969 people in United States. 57.8% are female, 42.2% are male, average age 44.4. Top regions: Illinois, California, New York. Top brand affinities: Hebe, UK garage, Pro-Ject, Urban Outfitters, Natural rubber.

The average In These Times fan in United States is 44.4 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, California, New York. Top brand affinities include Hebe, UK garage, Pro-Ject, with strongest over-indexing on Hebe (16.34× the country average). Demographically, the In These Times audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of In These Times fans

Demographic split for In These Times audience in United States
MetricValue
Female57.8%
Male42.2%
Average age44.4
Estimated audience size368,969

Audience persona

The typical In These Times fan in United States is more female, around 44.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Hebe.

Top regions in United States

Top regions ranked by reach for In These Times in United States
RegionReachAffinity
Illinois43,6013.55×
California38,4580.95×
New York34,5101.67×
Pennsylvania13,6941.1×
Massachusetts12,9711.78×
Texas9,8950.31×
Maryland9,1231.44×
Washington8,9301.21×
Florida8,4960.34×
Minnesota7,3811.4×
Virginia6,9660.78×
Oregon6,6211.57×
Ohio6,5490.58×
New Jersey6,3500.68×
Michigan6,2870.65×
North Carolina6,2630.56×
Wisconsin6,1761.11×
Colorado6,1141.05×
Washington, District of Columbia5,2514.73×
Indiana4,4620.66×
Connecticut4,1841.13×
Georgia4,1150.36×
Iowa3,7561.24×
Arizona3,4940.46×
Louisiana3,3370.7×
Missouri3,2610.55×
Oklahoma2,8770.7×
Tennessee2,8720.39×
Kansas2,6090.9×
New Mexico2,4871.34×
Kentucky1,6990.37×
Nevada1,6040.45×
South Carolina1,5550.28×
Maine1,5221.15×
Rhode Island1,4501.23×
Montana1,3481.32×
Mississippi1,3250.44×
Alabama1,2790.25×
West Virginia1,2760.74×
Utah1,2160.37×
Arkansas1,1770.39×
Alaska1,0911.38×
Vermont1,0701.65×
New Hampshire1,0510.72×
Hawaii1,0450.66×
Idaho1,0100.55×
South Dakota9391.1×
North Dakota9141.21×
Wyoming8851.62×
Nebraska8820.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for In These Times audience
BrandAffinityCategory
Hebe16.34×Home & Garden
UK garage7.14×Music & Radio
Pro-Ject5.11×Music & Radio
Urban Outfitters2.24×Shopping
Natural rubber2.42×Cars & Mobility
Product design2.1×Business & Career
Collectable1.67×Kids & Family
3D printing2.44×Technology & Electronics
Enfamil6.44×Kids & Family
Whataburger1.62×Food & Beverages
Stamp collecting3.83×Home & Garden
Buying and Selling Real Estate6.19×Home & Garden
Kona Grill8.34×Food & Beverages
Nationality1.56×Politics & Society
Necktie3.48×Fashion & Accessoires
Kendra Scott1.96×Fashion & Accessoires
JDSU1.88×Business & Career
Jeep Wagoneer3.5×Cars & Mobility
Keen (shoe company)3.95×Fashion & Accessoires
IS (Infinite Stratos)2.29×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by In These Times audience
TraitClusterScore
Urban LifestyleOPEN3.55
SustainabilityBALANCE3.35
IndividualismJOY2.44
PatriotismCONSERVATISM2.08
Early Adopter MentalityPOWER1.67
TraditionCONSERVATISM1.63

Worldwide distribution

Worldwide audience distribution share by country for In These Times
CountryShare
United States88.7%
Canada4.3%
Germany2.4%

See In These Times audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does In These Times have in United States?

In These Times has an estimated audience of 368,969 people in United States, concentrated in Illinois and California.

What is the gender split and age of In These Times fans?

57.8% of In These Times fans are female, 42.2% are male, with an average age of 44.4 years.

Which brands do In These Times fans like most?

In These Times fans show strongest brand affinity for Hebe (16.34×), UK garage (7.14×), and Pro-Ject (5.11×) over the country average.

Where do In These Times fans live in United States?

In These Times fans in United States are most concentrated in Illinois (reach 43,601), California (reach 38,458), and New York (reach 34,510). These three regions account for the largest share of the active audience.

What other brands do In These Times fans also like?

Beyond In These Times itself, the audience over-indexes on UK garage (7.14×), Pro-Ject (5.11×), Urban Outfitters (2.24×), and Natural rubber (2.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for In These Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.