Indigenous rights Audience in United States

Indigenous rights logo

Indigenous rights has an estimated audience of 383,932 people in United States. 75.1% are female, 24.9% are male, average age 36.4. Top regions: California, Missouri, New York. Top brand affinities: Mathcore, Google Home, Product design, 3D printing, Whataburger.

The average Indigenous rights fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Missouri, New York. Top brand affinities include Mathcore, Google Home, Product design, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Indigenous rights audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Indigenous rights fans

Demographic split for Indigenous rights audience in United States
MetricValue
Female75.1%
Male24.9%
Average age36.4
Estimated audience size383,932

Audience persona

The typical Indigenous rights fan in United States is more female, around 36.4 years old, with strong Sustainability tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Indigenous rights in United States
RegionReachAffinity
California20,4000.48×
Missouri14,6282.36×
New York13,6890.64×
Texas11,1340.34×
Florida7,4650.29×
Washington4,7830.62×
Illinois4,6270.36×
Pennsylvania4,5530.35×
Arizona4,3830.56×
Massachusetts4,0240.53×
North Carolina4,0130.35×
Michigan3,9790.4×
Virginia3,8260.41×
Ohio3,7970.32×
New Jersey3,6160.37×
Iowa3,4821.1×
Mississippi3,3951.07×
Wisconsin3,1660.55×
Indiana3,0210.43×
Louisiana3,0180.61×
Arkansas3,0160.95×
Georgia2,9850.25×
Oklahoma2,9490.69×
Kentucky2,9030.6×
South Carolina2,8790.5×
Alabama2,8100.52×
West Virginia2,8031.57×
Alaska2,7973.41×
Tennessee2,6770.35×
Minnesota2,6520.48×
Kansas2,5890.86×
Idaho2,5881.34×
Maryland2,5380.38×
Hawaii2,4721.5×
Connecticut2,4460.64×
Montana2,4382.29×
South Dakota2,4062.71×
Colorado2,3850.39×
North Dakota2,3432.97×
New Hampshire2,3091.53×
Nebraska2,2611.17×
New Mexico2,2491.17×
Nevada2,2420.6×
Rhode Island2,2301.82×
Maine2,2291.62×
Oregon2,2140.5×
Utah2,2000.64×
Vermont2,1933.25×
Delaware1,9971.89×
Washington, District of Columbia1,4421.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indigenous rights audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Google Home11.66×Technology & Electronics
Product design3.36×Business & Career
3D printing4.29×Technology & Electronics
Whataburger2.44×Food & Beverages
Certified diabetes educator16.42×Business & Career
Collectable1.88×Kids & Family
Natural rubber2.3×Cars & Mobility
Steampunk5.45×Fashion & Accessoires
Urban Outfitters2.04×Shopping
The Historian16.48×Literature
Minnesota1.81×Travel & Leisure
UK garage5.25×Music & Radio
Pillow1.92×Home & Garden
Nuts (film)5.02×Movies & TV
Embroidery Library12.53×Home & Garden
Litter box1.62×Pets & Animals
Isometric exercise6.67×Sports
Electrolyte3.55×Health
Eurail16.57×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indigenous rights audience
TraitClusterScore
SustainabilityBALANCE3.44
Community OrientationOPEN2.15
IndividualismJOY2.15
TraditionCONSERVATISM2.12
MindfulnessBALANCE2.04
Risk AppetiteTHRILL1.95

Worldwide distribution

Worldwide audience distribution share by country for Indigenous rights
CountryShare
United States32.9%
Canada29.8%
Australia15.0%

See Indigenous rights audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Indigenous rights have in United States?

Indigenous rights has an estimated audience of 383,932 people in United States, concentrated in California and Missouri.

What is the gender split and age of Indigenous rights fans?

75.1% of Indigenous rights fans are female, 24.9% are male, with an average age of 36.4 years.

Which brands do Indigenous rights fans like most?

Indigenous rights fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.66×), and Product design (3.36×) over the country average.

Where do Indigenous rights fans live in United States?

Indigenous rights fans in United States are most concentrated in California (reach 20,400), Missouri (reach 14,628), and New York (reach 13,689). These three regions account for the largest share of the active audience.

What other brands do Indigenous rights fans also like?

Beyond Indigenous rights itself, the audience over-indexes on Google Home (11.66×), Product design (3.36×), 3D printing (4.29×), and Whataburger (2.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indigenous rights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.