A data profile of the people who buy, follow and care about Indios in United States — modelled from more than twelve digital signal sources. Indios has an estimated audience of 546,471 people in United States.
The average Indios fan in United States is 31.6 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Faye Dunaway, Ticketmaster, FIFA Club World Cup, with strongest over-indexing on Faye Dunaway (320.2× the country average).
Demographically, the Indios audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Indios fan in United States is balanced, around 31.6 years old, with strong Patriotism tendencies and a notable affinity for Faye Dunaway.
The key figures that characterise the Indios profile in United States.
48.1% are female, 51.9% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 31.6 |
| Estimated audience size | 546,471 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 4% |
Where the Indios audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~400K | 10.16× | |
| 02 | Arizona | ~30K | 2.25× | |
| 03 | North Carolina | ~30K | 1.90× | |
| 04 | Nevada | ~10K | 1.68× | |
| 05 | Illinois | ~30K | 1.41× | |
| 06 | New Mexico | ~4K | 1.30× | |
| 07 | Oregon | ~9K | 1.29× | |
| 08 | Texas | ~60K | 1.28× | |
| 09 | Washington | ~10K | 1.25× | |
| 10 | Utah | ~6K | 1.08× | |
| 11 | Colorado | ~10K | 1.03× | |
| 12 | Idaho | ~3K | 0.95× | |
| 13 | Alaska | ~1K | 0.94× | |
| 14 | Georgia | ~20K | 0.92× | |
| 15 | North Dakota | ~1K | 0.92× | |
| 16 | Florida | ~40K | 0.91× | |
| 17 | Montana | ~1K | 0.91× | |
| 18 | Hawaii | ~2K | 0.90× | |
| 19 | South Dakota | ~1K | 0.90× | |
| 20 | Vermont | <1K | 0.90× | |
| 21 | Massachusetts | ~10K | 0.89× | |
| 22 | Rhode Island | ~2K | 0.89× | |
| 23 | Kansas | ~4K | 0.84× | |
| 24 | Nebraska | ~2K | 0.84× | |
| 25 | Washington, District of Columbia | ~1K | 0.84× | |
| 26 | Delaware | ~1K | 0.84× | |
| 27 | New Jersey | ~10K | 0.83× | |
| 28 | Minnesota | ~7K | 0.82× | |
| 29 | West Virginia | ~2K | 0.82× | |
| 30 | New Hampshire | ~2K | 0.82× | |
| 31 | Maine | ~2K | 0.82× | |
| 32 | Oklahoma | ~5K | 0.81× | |
| 33 | Connecticut | ~5K | 0.79× | |
| 34 | Arkansas | ~4K | 0.77× | |
| 35 | Iowa | ~4K | 0.77× | |
| 36 | Virginia | ~10K | 0.76× | |
| 37 | Kentucky | ~6K | 0.76× | |
| 38 | Mississippi | ~4K | 0.76× | |
| 39 | New York | ~20K | 0.75× | |
| 40 | Wisconsin | ~7K | 0.74× | |
| 41 | South Carolina | ~6K | 0.72× | |
| 42 | Missouri | ~7K | 0.71× | |
| 43 | Louisiana | ~5K | 0.71× | |
| 44 | Tennessee | ~8K | 0.70× | |
| 45 | Indiana | ~7K | 0.69× | |
| 46 | Maryland | ~7K | 0.69× | |
| 47 | Alabama | ~6K | 0.69× | |
| 48 | Pennsylvania | ~10K | 0.68× | |
| 49 | Michigan | ~9K | 0.60× | |
| 50 | Ohio | ~10K | 0.59× |
The strongest cross-interests of the Indios audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Faye Dunaway | Movies & TV | 320.20× | ||
| 02 | FIFA Club World Cup | Sports | 16.73× | ||
| 03 | Jessica Chastain | Movies & TV | 12.80× | ||
| 04 | George Soros | Business & Career | 11.93× | ||
| 05 | Lyric poetry | Literature | 10.54× | ||
| 06 | Pollo Campero | Food & Beverages | 8.69× | ||
| 07 | Ricky Martin | Music & Radio | 7.89× | ||
| 08 | Hallmark Channel | Movies & TV | 7.39× | ||
| 09 | Volaris | Travel & Leisure | 6.58× | ||
| 10 | Liga MX | Sports | 6.13× | ||
| 11 | Web server | Technology & Electronics | 5.11× | ||
| 12 | Ticketmaster | Travel & Leisure | 4.92× | ||
| 13 | Milwaukee Brewers | Sports | 4.02× | ||
| 14 | Internet & Social Media | 3.40× | |||
| 15 | Renewable energy | Business & Career | 3.00× | ||
| 16 | FedEx | Business & Career | 2.97× | ||
| 17 | Diane Keaton | Movies & TV | 2.97× | ||
| 18 | Mortgage loans | Business & Career | 2.31× | ||
| 19 | Las Vegas | Travel & Leisure | 2.27× | ||
| 20 | Internet & Social Media | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.56× | |
| Urban Lifestyle | OPEN | 1.62× | |
| Spirituality | BALANCE | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Design Affinity | PREMIUM | 0.80× | |
| Pet Ownership | JOY | 0.83× |
Indios has an estimated audience of 546,471 people in United States, concentrated in California and Texas.
48.1% of Indios fans are female, 51.9% are male, with an average age of 31.6 years.
Indios fans show strongest brand affinity for Faye Dunaway (320.2×), Ticketmaster (4.92×), and FIFA Club World Cup (16.73×) over the country average.
Indios fans in United States are most concentrated in California (reach ~400K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Indios itself, the audience over-indexes on Ticketmaster (4.92×), FIFA Club World Cup (16.73×), Jessica Chastain (12.8×), and Liga MX (6.13×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Indios. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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