Indios Audience in United States
Indios has an estimated audience of 644,142 people in United States. 45.8% are female, 54.2% are male, average age 36.1. Top brand affinities: Nationality, Steampunk, Jordan Fisher, Stamp collecting, jordy nelson.
Top brand affinities include Nationality, Steampunk, Jordan Fisher, with strongest over-indexing on Nationality (7.55× the country average). Demographically, the Indios audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Indios fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 36.1 |
| Estimated audience size | 644,142 |
Audience persona
The typical Indios fan in United States is balanced, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for Nationality.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 7.55× | Politics & Society |
| Steampunk | 11.92× | Fashion & Accessoires |
| Jordan Fisher | 15.14× | Movies & TV |
| Stamp collecting | 8.11× | Home & Garden |
| jordy nelson | 26.51× | Sports |
| Minnesota | 2.55× | Travel & Leisure |
| Kendra Scott | 3.51× | Fashion & Accessoires |
| Historic site | 4.01× | Arts & Culture |
| Jai | 18.31× | Movies & TV |
| Buying and Selling Real Estate | 6.94× | Home & Garden |
| Guy Fieri | 3.42× | Movies & TV |
| Mackenzie Foy | 6.35× | Fashion & Accessoires |
| Penn & Teller | 6.16× | Movies & TV |
| Israel | 1.53× | Travel & Leisure |
| Panama | 2.53× | Travel & Leisure |
| JDSU | 2.09× | Business & Career |
| Justice | 1.8× | Politics & Society |
| James Madison University | 7.51× | Business & Career |
| Vocal harmony | 2.66× | Music & Radio |
| Personality | 3.53× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.54 |
| Urban Lifestyle | OPEN | 1.3 |
| Need for Security | CONSERVATISM | 1.27 |
| Social Media Usage | JOY | 1.26 |
| Spirituality | BALANCE | 1.19 |
| Tradition | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 32.5% |
| United States | 26.7% |
| Mexico | 11.0% |
See Indios audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Indios. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.