International Baccalaureate Audience in United States

International Baccalaureate logo

International Baccalaureate has an estimated audience of 665,470 people in United States. 66.1% are female, 33.9% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Powell's Books, Voter registration, Pro-Ject, Electrolyte.

The average International Baccalaureate fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Powell's Books, Voter registration, with strongest over-indexing on Dog breed (1.75× the country average). Demographically, the International Baccalaureate audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of International Baccalaureate fans

Demographic split for International Baccalaureate audience in United States
MetricValue
Female66.1%
Male33.9%
Average age41.0
Estimated audience size665,470

Audience persona

The typical International Baccalaureate fan in United States is more female, around 41.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for International Baccalaureate in United States
RegionReachAffinity
California118,9731.63×
Texas77,5371.36×
Florida65,9791.46×
New York57,5961.55×
Georgia26,5801.3×
Illinois26,3611.19×
Virginia23,0851.42×
North Carolina21,9501.1×
Pennsylvania21,0140.94×
New Jersey20,4411.21×
Michigan17,4101×
Massachusetts17,2281.31×
Ohio17,2160.84×
Washington16,3501.22×
Maryland15,8641.39×
Arizona13,0290.96×
Colorado11,8791.13×
Tennessee11,2250.84×
Indiana11,2130.92×
South Carolina9,0450.9×
Missouri8,9920.84×
Oregon8,8461.16×
Minnesota8,4780.89×
Connecticut7,7871.17×
Louisiana7,7850.91×
Wisconsin7,6760.77×
Nevada7,6571.19×
Alabama7,4820.8×
Kentucky6,0530.73×
Oklahoma6,0500.82×
Utah5,8420.98×
Washington, District of Columbia5,3242.66×
Kansas4,3950.84×
Arkansas4,2730.78×
Mississippi3,9200.72×
Iowa3,7810.69×
Hawaii3,5121.23×
New Mexico2,6320.79×
Nebraska2,5940.78×
Idaho2,5460.76×
New Hampshire2,0700.79×
Rhode Island2,0160.95×
Maine1,8710.78×
West Virginia1,6930.55×
Delaware1,6080.88×
Montana1,3520.73×
Vermont1,0580.91×
Alaska1,0310.72×
South Dakota7310.48×
North Dakota6590.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for International Baccalaureate audience
BrandAffinityCategory
Dog breed1.75×Pets & Animals
Powell's Books20.04×Shopping
Voter registration5.79×Politics & Society
Pro-Ject4.31×Music & Radio
Electrolyte4.44×Health
Jesse Plemons2.94×Movies & TV
Natural rubber1.54×Cars & Mobility
Justice2.04×Politics & Society
Nebraska Cornhuskers football2.54×Sports
Voltron: Legendary Defender11.28×Movies & TV
Bank account1.72×Business & Career
Nebraska1.82×Travel & Leisure
Monmouth County, New Jersey6.04×Travel & Leisure
Kendra Scott1.72×Fashion & Accessoires
UK garage3.07×Music & Radio
Monogram2.1×Home & Garden
Charlamagne Tha God4.93×Movies & TV
Solo climbing3.49×Sports
Urban horticulture1.82×Home & Garden
South Asian cuisine4.26×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by International Baccalaureate audience
TraitClusterScore
Early Adopter MentalityPOWER1.56
Price SensitivityPREMIUM1.56
Community OrientationOPEN1.51
Convenience OrientationPREMIUM1.33
Risk AppetiteTHRILL1.29
TravellingTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for International Baccalaureate
CountryShare
United States15.2%
India11.2%
United Arab Emirates4.8%

See International Baccalaureate audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does International Baccalaureate have in United States?

International Baccalaureate has an estimated audience of 665,470 people in United States, concentrated in California and Texas.

What is the gender split and age of International Baccalaureate fans?

66.1% of International Baccalaureate fans are female, 33.9% are male, with an average age of 41.0 years.

Which brands do International Baccalaureate fans like most?

International Baccalaureate fans show strongest brand affinity for Dog breed (1.75×), Powell's Books (20.04×), and Voter registration (5.79×) over the country average.

Where do International Baccalaureate fans live in United States?

International Baccalaureate fans in United States are most concentrated in California (reach 118,973), Texas (reach 77,537), and Florida (reach 65,979). These three regions account for the largest share of the active audience.

What other brands do International Baccalaureate fans also like?

Beyond International Baccalaureate itself, the audience over-indexes on Powell's Books (20.04×), Voter registration (5.79×), Pro-Ject (4.31×), and Electrolyte (4.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for International Baccalaureate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.