International rules football Audience in United States

International rules football logo

International rules football has an estimated audience of 2,097,435 people in United States. 29.1% are female, 70.9% are male, average age 34.3. Top regions: Missouri, Tennessee, New York. Top brand affinities: Lulu 黃路梓茵, Wikia, Hebe, Bully (2011 film), Alaska.

The average International rules football fan in United States is 34.3 years old, more male, and lives primarily in Missouri. The audience is concentrated in Missouri, Tennessee, New York. Top brand affinities include Lulu 黃路梓茵, Wikia, Hebe, with strongest over-indexing on Lulu 黃路梓茵 (7.92× the country average). Demographically, the International rules football audience skews more male with an average age of 34.3, and over-indexes on personality traits such as LGBTQ+ Identity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 28 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of International rules football fans

Demographic split for International rules football audience in United States
MetricValue
Female29.1%
Male70.9%
Average age34.3
Estimated audience size2,097,435

Audience persona

The typical International rules football fan in United States is more male, around 34.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for International rules football in United States
RegionReachAffinity
Missouri46,5721.38×
Tennessee39,7690.95×
New York39,1100.33×
Indiana38,4711×
Florida36,9720.26×
Texas36,7600.2×
North Carolina35,7720.57×
Ohio35,6270.55×
Georgia35,4820.55×
Michigan35,4660.65×
Wisconsin35,2781.12×
New Jersey34,9250.65×
California33,9910.15×
Arizona33,9730.79×
Pennsylvania33,8240.48×
Nebraska33,5963.19×
Connecticut33,5451.59×
Nevada33,3131.64×
Oregon32,8871.37×
Utah32,6911.74×
Virginia32,4800.64×
Maryland32,3170.9×
Illinois31,7250.45×
Minnesota31,5191.05×
Massachusetts31,1960.75×
Washington30,4520.72×
Colorado30,3670.92×
Washington, District of Columbia21,4223.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for International rules football audience
BrandAffinityCategory
Lulu 黃路梓茵7.92×Movies & TV
Wikia5.04×Internet & Social Media
Hebe7.92×Home & Garden
Bully (2011 film)7.92×Movies & TV
Alaska1.96×Travel & Leisure
Tezz7.92×Movies & TV
Pro-Ject4.32×Music & Radio
Combat sport1.64×Sports
Buying and Selling Real Estate7.92×Home & Garden
Nebraska2.73×Travel & Leisure
Graham Greene5.41×Literature
Regional styles of Mexican music2.5×Music & Radio
Nationality1.83×Politics & Society
3D printing2.12×Technology & Electronics
Keenan Allen5.36×Sports
Superintendent (education)7.92×Business & Career
Snow White (Fables)7.92×Literature
Litter box1.5×Pets & Animals
Sinaloa2.47×Travel & Leisure
Emperor Entertainment Group7.92×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by International rules football audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.91
Convenience OrientationPREMIUM1.4
Family OrientationCONSERVATISM1.38
Luxury OrientationPREMIUM1.32
Risk AppetiteTHRILL1.28
Early Adopter MentalityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for International rules football
CountryShare
United States65.4%
Sweden9.9%
Mexico4.1%

See International rules football audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does International rules football have in United States?

International rules football has an estimated audience of 2,097,435 people in United States, concentrated in Missouri and Tennessee.

What is the gender split and age of International rules football fans?

29.1% of International rules football fans are female, 70.9% are male, with an average age of 34.3 years.

Which brands do International rules football fans like most?

International rules football fans show strongest brand affinity for Lulu 黃路梓茵 (7.92×), Wikia (5.04×), and Hebe (7.92×) over the country average.

Where do International rules football fans live in United States?

International rules football fans in United States are most concentrated in Missouri (reach 46,572), Tennessee (reach 39,769), and New York (reach 39,110). These three regions account for the largest share of the active audience.

What other brands do International rules football fans also like?

Beyond International rules football itself, the audience over-indexes on Wikia (5.04×), Hebe (7.92×), Bully (2011 film) (7.92×), and Alaska (1.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for International rules football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.