IUCN Red List Audience in United States

IUCN Red List logo

IUCN Red List has an estimated audience of 581,932 people in United States. 55.9% are female, 44.1% are male, average age 37.8. Top regions: California, Florida, Texas. Top brand affinities: 3D printing, Collectable, Minnesota, Natural rubber, Bank account.

The average IUCN Red List fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include 3D printing, Collectable, Minnesota, with strongest over-indexing on 3D printing (3.05× the country average). Demographically, the IUCN Red List audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Individualism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: NGO / Political Party

Demographics of IUCN Red List fans

Demographic split for IUCN Red List audience in United States
MetricValue
Female55.9%
Male44.1%
Average age37.8
Estimated audience size581,932

Audience persona

The typical IUCN Red List fan in United States is more female, around 37.8 years old, with strong Individualism tendencies and a notable affinity for 3D printing.

Top regions in United States

Top regions ranked by reach for IUCN Red List in United States
RegionReachAffinity
California59,5990.93×
Florida43,7011.11×
Texas32,4490.65×
New York26,7680.82×
Virginia21,9941.55×
Arizona18,3501.54×
Pennsylvania15,8830.81×
Illinois15,4090.79×
Georgia15,3750.86×
Washington14,7911.27×
North Carolina14,2390.81×
Ohio13,6780.76×
Massachusetts12,6681.1×
Michigan12,0800.79×
Maryland10,5511.05×
New Jersey9,4860.64×
Colorado9,3331.02×
Indiana9,0330.85×
Oregon9,0141.35×
Missouri8,7480.93×
Tennessee8,0150.69×
Utah7,3461.41×
Wisconsin7,2160.82×
Kentucky6,6930.92×
Minnesota6,3520.76×
Connecticut5,8481×
Louisiana5,1070.68×
South Carolina5,0530.58×
Alabama4,8800.6×
Nevada4,8670.86×
Iowa4,5620.95×
Oklahoma4,5480.7×
Hawaii4,4051.76×
Kansas3,9530.86×
Maine3,9041.87×
Idaho3,8751.33×
Washington, District of Columbia3,7562.15×
Mississippi3,6590.76×
Arkansas2,6640.56×
Nebraska2,6410.9×
Rhode Island2,5041.35×
New Hampshire2,4891.09×
West Virginia2,3920.88×
New Mexico2,2900.78×
Vermont1,9701.93×
Montana1,7161.06×
Alaska1,5491.24×
Delaware1,0760.67×
South Dakota9730.72×
North Dakota7720.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for IUCN Red List audience
BrandAffinityCategory
3D printing3.05×Technology & Electronics
Collectable1.92×Kids & Family
Minnesota2.08×Travel & Leisure
Natural rubber2.3×Cars & Mobility
Bank account2.11×Business & Career
Pillow1.83×Home & Garden
Litter box1.69×Pets & Animals
Justice1.81×Politics & Society
N1 road (South Africa)2.5×Travel & Leisure
Nebraska1.65×Travel & Leisure
JTV (Indonesia)3.13×
MK2.22×Music & Radio
Panama1.75×Travel & Leisure
Winemaking2.09×Food & Beverages
Hypertext2.56×Technology & Electronics
IS (Infinite Stratos)1.62×Literature
Sinaloa1.52×Travel & Leisure
Acoustic music1.83×Music & Radio
Penn & Teller3.3×Movies & TV
Mackenzie Foy3.02×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by IUCN Red List audience
TraitClusterScore
IndividualismJOY1.76
Career OrientationPOWER1.75
SustainabilityBALANCE1.74
Community OrientationOPEN1.74
Sports ActivityPOWER1.69
ExtroversionTHRILL1.67

Worldwide distribution

Worldwide audience distribution share by country for IUCN Red List
CountryShare
United States33.1%
Brazil8.9%
United Kingdom8.0%

See IUCN Red List audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does IUCN Red List have in United States?

IUCN Red List has an estimated audience of 581,932 people in United States, concentrated in California and Florida.

What is the gender split and age of IUCN Red List fans?

55.9% of IUCN Red List fans are female, 44.1% are male, with an average age of 37.8 years.

Which brands do IUCN Red List fans like most?

IUCN Red List fans show strongest brand affinity for 3D printing (3.05×), Collectable (1.92×), and Minnesota (2.08×) over the country average.

Where do IUCN Red List fans live in United States?

IUCN Red List fans in United States are most concentrated in California (reach 59,599), Florida (reach 43,701), and Texas (reach 32,449). These three regions account for the largest share of the active audience.

What other brands do IUCN Red List fans also like?

Beyond IUCN Red List itself, the audience over-indexes on Collectable (1.92×), Minnesota (2.08×), Natural rubber (2.3×), and Bank account (2.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for IUCN Red List. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.