Jersey City, New Jersey Audience in United States
Jersey City, New Jersey has an estimated audience of 3,047,322 people in United States. 58.1% are female, 41.9% are male, average age 42.9. Top regions: New Jersey, New York, California. Top brand affinities: Goop, headspace, Governor of Michigan, Wok, Google Home.
The average Jersey City, New Jersey fan in United States is 42.9 years old, more female, and lives primarily in New Jersey. The audience is concentrated in New Jersey, New York, California. Top brand affinities include Goop, headspace, Governor of Michigan, with strongest over-indexing on Goop (15.82× the country average). Demographically, the Jersey City, New Jersey audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Jersey City, New Jersey fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 42.9 |
| Estimated audience size | 3,047,322 |
Audience persona
The typical Jersey City, New Jersey fan in United States is more female, around 42.9 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New Jersey | 1,339,314 | 17.28× |
| New York | 931,345 | 5.47× |
| California | 177,647 | 0.53× |
| Pennsylvania | 161,202 | 1.57× |
| Texas | 126,792 | 0.48× |
| Florida | 123,342 | 0.6× |
| Massachusetts | 76,857 | 1.28× |
| Virginia | 72,150 | 0.97× |
| Illinois | 65,861 | 0.65× |
| North Carolina | 64,438 | 0.7× |
| Georgia | 56,750 | 0.6× |
| Maryland | 54,298 | 1.04× |
| Ohio | 52,665 | 0.56× |
| Connecticut | 50,129 | 1.64× |
| Michigan | 36,785 | 0.46× |
| Washington | 31,437 | 0.51× |
| Tennessee | 28,141 | 0.46× |
| Indiana | 25,109 | 0.45× |
| South Carolina | 24,399 | 0.53× |
| Colorado | 22,641 | 0.47× |
| Arizona | 22,284 | 0.36× |
| Missouri | 21,248 | 0.43× |
| Minnesota | 19,757 | 0.45× |
| Wisconsin | 17,839 | 0.39× |
| Kentucky | 14,910 | 0.39× |
| Louisiana | 14,708 | 0.37× |
| Oregon | 14,213 | 0.41× |
| Alabama | 13,218 | 0.31× |
| Washington, District of Columbia | 12,822 | 1.4× |
| Delaware | 12,702 | 1.51× |
| Nevada | 12,244 | 0.42× |
| Oklahoma | 11,540 | 0.34× |
| Rhode Island | 9,928 | 1.02× |
| Utah | 9,797 | 0.36× |
| New Hampshire | 9,257 | 0.77× |
| Iowa | 9,232 | 0.37× |
| Arkansas | 9,013 | 0.36× |
| Kansas | 9,010 | 0.38× |
| Maine | 7,622 | 0.7× |
| Mississippi | 7,578 | 0.3× |
| West Virginia | 6,559 | 0.46× |
| Nebraska | 5,183 | 0.34× |
| New Mexico | 4,454 | 0.29× |
| Vermont | 4,396 | 0.82× |
| Idaho | 4,007 | 0.26× |
| Hawaii | 3,828 | 0.29× |
| Montana | 2,195 | 0.26× |
| South Dakota | 1,848 | 0.26× |
| North Dakota | 1,659 | 0.27× |
| Alaska | 1,477 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 15.82× | Internet & Social Media |
| headspace | 19.34× | Health |
| Governor of Michigan | 14.93× | Politics & Society |
| Wok | 12.92× | Food & Beverages |
| Google Home | 11.92× | Technology & Electronics |
| Hibachi | 13.17× | Food & Beverages |
| Grinch | 6.65× | Movies & TV |
| Grace Slick | 14.42× | Music & Radio |
| Cherish (group) | 17.83× | Music & Radio |
| Vocal harmony | 7.13× | Music & Radio |
| El Paso County, Colorado | 16.26× | Travel & Leisure |
| Ira Glass | 21.55× | Music & Radio |
| Fairy godmother | 8.93× | Literature |
| Israel | 2.25× | Travel & Leisure |
| No Escape (1994 film) | 11.98× | Movies & TV |
| Guitarist (magazine) | 12.07× | Music & Radio |
| Cryptic crossword | 15.62× | Technology & Electronics |
| TV Fanatic | 10.48× | Movies & TV |
| Parral, Chihuahua | 13.89× | Travel & Leisure |
| Kikar HaShabbat | 15.25× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.34 |
| Luxury Orientation | PREMIUM | 2.27 |
| Extroversion | THRILL | 2.05 |
| Patriotism | CONSERVATISM | 1.81 |
| Travelling | THRILL | 1.74 |
| Indulgence | JOY | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.6% |
| Philippines | 8.2% |
| Canada | 4.0% |
See Jersey City, New Jersey audiences in other countries
- Jersey City, New Jersey — Germany
- Jersey City, New Jersey — United Kingdom
- Jersey City, New Jersey — France
- Jersey City, New Jersey — Italy
- Jersey City, New Jersey — Spain
- Jersey City, New Jersey — Brazil
- Jersey City, New Jersey — Japan
- Jersey City, New Jersey — South Korea
- Jersey City, New Jersey — India
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Jersey City, New Jersey have in United States?
Jersey City, New Jersey has an estimated audience of 3,047,322 people in United States, concentrated in New Jersey and New York.
What is the gender split and age of Jersey City, New Jersey fans?
58.1% of Jersey City, New Jersey fans are female, 41.9% are male, with an average age of 42.9 years.
Which brands do Jersey City, New Jersey fans like most?
Jersey City, New Jersey fans show strongest brand affinity for Goop (15.82×), headspace (19.34×), and Governor of Michigan (14.93×) over the country average.
Where do Jersey City, New Jersey fans live in United States?
Jersey City, New Jersey fans in United States are most concentrated in New Jersey (reach 1,339,314), New York (reach 931,345), and California (reach 177,647). These three regions account for the largest share of the active audience.
What other brands do Jersey City, New Jersey fans also like?
Beyond Jersey City, New Jersey itself, the audience over-indexes on headspace (19.34×), Governor of Michigan (14.93×), Wok (12.92×), and Google Home (11.92×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Jersey City, New Jersey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.