Joe Dirt Audience in United States

Joe Dirt logo

Joe Dirt has an estimated audience of 1,829,814 people in United States. 40.4% are female, 59.6% are male, average age 26.3. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Home construction, Jaws, Elsword, The Devil's Rejects.

The average Joe Dirt fan in United States is 26.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Home construction, Jaws, with strongest over-indexing on Dog breed (1.68× the country average). Demographically, the Joe Dirt audience skews more male with an average age of 26.3, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Joe Dirt fans

Demographic split for Joe Dirt audience in United States
MetricValue
Female40.4%
Male59.6%
Average age26.3
Estimated audience size1,829,814

Audience persona

The typical Joe Dirt fan in United States is more male, around 26.3 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Joe Dirt in United States
RegionReachAffinity
California167,1210.83×
Texas165,6031.05×
Florida95,9330.77×
Ohio64,4581.14×
North Carolina58,0331.05×
New York55,9950.55×
Pennsylvania55,4850.9×
Georgia51,0890.91×
Illinois50,6060.83×
Michigan50,0511.05×
Tennessee46,5891.27×
Arizona41,9511.12×
Indiana41,5301.24×
Missouri35,6141.21×
Virginia35,0620.79×
Washington34,1130.93×
Kentucky33,9421.48×
Alabama31,4691.23×
Colorado31,4081.09×
Oklahoma29,4671.45×
South Carolina27,8011.01×
Louisiana26,9111.14×
Wisconsin26,3280.96×
Minnesota23,8560.91×
New Jersey23,0880.5×
Massachusetts21,9650.61×
Oregon21,0241×
Arkansas20,9431.39×
Utah19,6661.2×
Iowa18,3871.22×
Maryland18,2230.58×
Mississippi17,6431.17×
Kansas16,7001.16×
Nevada16,4240.93×
West Virginia12,3051.44×
Idaho11,8851.3×
Connecticut11,3800.62×
New Mexico11,1861.22×
Nebraska10,8401.18×
Montana6,2591.23×
Maine5,9900.91×
New Hampshire5,7830.8×
Hawaii5,3170.68×
South Dakota4,7011.11×
North Dakota4,2511.13×
Alaska3,7840.97×
Rhode Island3,7560.64×
Wyoming3,3471.23×
Delaware3,0950.61×
Vermont2,6230.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joe Dirt audience
BrandAffinityCategory
Dog breed1.68×Pets & Animals
Home construction1.7×Home & Garden
Jaws6.41×Movies & TV
Elsword18.85×Games
The Devil's Rejects9.82×Movies & TV
Ichiro Suzuki9.78×Sports
3D printing2.02×Technology & Electronics
Mortgage insurance3.28×Business & Career
Hexbug15.4×Kids & Family
Unique Gifts1.62×Shopping
John Stuart Mill12.38×Politics & Society
MK2.55×Music & Radio
Home staging3.15×Home & Garden
Winemaking2.71×Food & Beverages
Hog Hunting1.99×Sports
Birthday Gifts1.87×Kids & Family
Arnold Palmer3.58×Sports
Mathcore4.57×Music & Radio
Regional styles of Mexican music1.59×Music & Radio
Assassin's Creed II4.06×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joe Dirt audience
TraitClusterScore
ExtroversionTHRILL1.69
Luxury OrientationPREMIUM1.38
Convenience OrientationPREMIUM1.33
Risk AppetiteTHRILL1.26
LGBTQ+ IdentityOPEN1.18
IndividualismJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Joe Dirt
CountryShare
United States87.4%
Australia5.2%
Germany1.1%

See Joe Dirt audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Joe Dirt have in United States?

Joe Dirt has an estimated audience of 1,829,814 people in United States, concentrated in California and Texas.

What is the gender split and age of Joe Dirt fans?

40.4% of Joe Dirt fans are female, 59.6% are male, with an average age of 26.3 years.

Which brands do Joe Dirt fans like most?

Joe Dirt fans show strongest brand affinity for Dog breed (1.68×), Home construction (1.7×), and Jaws (6.41×) over the country average.

Where do Joe Dirt fans live in United States?

Joe Dirt fans in United States are most concentrated in California (reach 167,121), Texas (reach 165,603), and Florida (reach 95,933). These three regions account for the largest share of the active audience.

What other brands do Joe Dirt fans also like?

Beyond Joe Dirt itself, the audience over-indexes on Home construction (1.7×), Jaws (6.41×), Elsword (18.85×), and The Devil's Rejects (9.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joe Dirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.