Joe Ely Audience in United States

Joe Ely logo

Joe Ely has an estimated audience of 358,732 people in United States. 41.2% are female, 58.8% are male, average age 47.3. Top brand affinities: Scratching post, KiwiCo, Israel, JibJab, Mukluk.

Top brand affinities include Scratching post, KiwiCo, Israel, with strongest over-indexing on Scratching post (18.98× the country average). Demographically, the Joe Ely audience skews more male with an average age of 47.3, and over-indexes on personality traits such as Patriotism, Tradition.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Joe Ely fans

Demographic split for Joe Ely audience in United States
MetricValue
Female41.2%
Male58.8%
Average age47.3
Estimated audience size358,732

Audience persona

The typical Joe Ely fan in United States is more male, around 47.3 years old, with strong Patriotism tendencies and a notable affinity for Scratching post.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joe Ely audience
BrandAffinityCategory
Scratching post18.98×Pets & Animals
KiwiCo13.67×Kids & Family
Israel3.13×Travel & Leisure
JibJab6.47×Internet & Social Media
Mukluk28.19×Fashion & Accessoires
Whataburger1.64×Food & Beverages
Minnesota1.59×Travel & Leisure
Alaska1.55×Travel & Leisure
Wok5.8×Food & Beverages
Nebraska2.2×Travel & Leisure
Governor of Michigan5.57×Politics & Society
headspace6.8×Health
Unique Gifts1.73×Shopping
Glue logic7.1×Technology & Electronics
Wedgwood11.65×Home & Garden
charvel guitars21.7×Music & Radio
Goop3.68×Internet & Social Media
TV Fanatic6.93×Movies & TV
On the Border Mexican Grill & Cantina4.43×Food & Beverages
Hibachi5.06×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joe Ely audience
TraitClusterScore
PatriotismCONSERVATISM1.9
TraditionCONSERVATISM1.74
IndividualismJOY1.35
Community OrientationOPEN1.34
SustainabilityBALANCE1.31
Need for SecurityCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Joe Ely
CountryShare
United States73.2%
Canada3.3%
United Kingdom3.1%

See Joe Ely audiences in other countries

More Country music audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Joe Ely. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.