Joe Nichols Audience in United States

Joe Nichols logo

Joe Nichols has an estimated audience of 389,759 people in United States. 56.8% are female, 43.2% are male, average age 44.0. Top regions: Texas, California, Florida. Top brand affinities: Josh Turner, Lonestar, Grand Ole Opry, Darius Rucker, Chris Stapleton.

The average Joe Nichols fan in United States is 44.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Josh Turner, Lonestar, Grand Ole Opry, with strongest over-indexing on Josh Turner (39.28× the country average). Demographically, the Joe Nichols audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Joe Nichols fans

Demographic split for Joe Nichols audience in United States
MetricValue
Female56.8%
Male43.2%
Average age44.0
Estimated audience size389,759

Audience persona

The typical Joe Nichols fan in United States is more female, around 44.0 years old, with strong Extroversion tendencies and a notable affinity for Josh Turner.

Top regions in United States

Top regions ranked by reach for Joe Nichols in United States
RegionReachAffinity
Texas35,7781.07×
California16,6970.39×
Florida16,5820.63×
Tennessee15,0101.92×
North Carolina12,5081.07×
Ohio12,0111×
Missouri10,0721.6×
Georgia9,1910.77×
Illinois8,4990.65×
Washington8,2321.05×
Wisconsin8,2021.4×
Arkansas8,1762.55×
Pennsylvania7,9570.61×
Kentucky7,8821.61×
Louisiana7,2521.44×
Michigan7,0770.69×
Oklahoma6,9661.61×
Iowa6,9292.16×
Virginia6,5700.69×
Indiana6,3970.9×
Arizona5,8570.74×
New York5,7470.26×
Alabama5,5791.02×
Colorado5,4940.89×
Minnesota5,2410.94×
South Carolina5,0000.85×
Kansas4,6001.5×
Utah4,3491.25×
Nevada4,2081.12×
Maryland3,6780.55×
Oregon3,5620.8×
Mississippi3,0160.94×
West Virginia2,5281.39×
Montana2,4652.28×
North Dakota2,1032.63×
Nebraska2,0811.06×
Massachusetts1,9890.26×
New Jersey1,8790.19×
Idaho1,8420.94×
New Mexico1,8050.92×
Connecticut1,3820.35×
Vermont1,2331.8×
South Dakota9051×
Maine6970.5×
Wyoming6371.1×
New Hampshire5970.39×
Rhode Island3540.29×
Washington, District of Columbia3530.3×
Hawaii3470.21×
Delaware3440.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joe Nichols audience
BrandAffinityCategory
Josh Turner39.28×Music & Radio
Lonestar37.77×Music & Radio
Grand Ole Opry13.79×Music & Radio
Darius Rucker18.73×Music & Radio
Chris Stapleton10.36×Music & Radio
Fox News Channel1.93×Movies & TV
Kelsea Ballerini11.38×Music & Radio
Kane Brown13.04×Music & Radio
Keith Urban8.41×Music & Radio
Alan Jackson8.47×Music & Radio
Singer-songwriter2.31×Music & Radio
Texas Roadhouse2.2×Food & Beverages
Hobby Lobby2.11×Home & Garden
Miranda Lambert8.55×Music & Radio
Rosie O'Donnell8.51×Movies & TV
Jason Aldean9.26×Music & Radio
Houston Astros4.42×Sports
Sabrina Carpenter3.24×Music & Radio
Willie Nelson5.09×Music & Radio
Dwight Yoakam9.14×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joe Nichols audience
TraitClusterScore
ExtroversionTHRILL1.43
PatriotismCONSERVATISM1.3
Community OrientationOPEN1.21
TraditionCONSERVATISM1.19
Need for SecurityCONSERVATISM1.17
DIY MentalityTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Joe Nichols
CountryShare
United States93.7%
Canada4.0%
United Kingdom1.4%

See Joe Nichols audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Joe Nichols have in United States?

Joe Nichols has an estimated audience of 389,759 people in United States, concentrated in Texas and California.

What is the gender split and age of Joe Nichols fans?

56.8% of Joe Nichols fans are female, 43.2% are male, with an average age of 44.0 years.

Which brands do Joe Nichols fans like most?

Joe Nichols fans show strongest brand affinity for Josh Turner (39.28×), Lonestar (37.77×), and Grand Ole Opry (13.79×) over the country average.

Where do Joe Nichols fans live in United States?

Joe Nichols fans in United States are most concentrated in Texas (reach 35,778), California (reach 16,697), and Florida (reach 16,582). These three regions account for the largest share of the active audience.

What other brands do Joe Nichols fans also like?

Beyond Joe Nichols itself, the audience over-indexes on Lonestar (37.77×), Grand Ole Opry (13.79×), Darius Rucker (18.73×), and Chris Stapleton (10.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joe Nichols. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.