John Hardy (jewelry) Audience in United States

John Hardy (jewelry) logo

John Hardy (jewelry) has an estimated audience of 604,720 people in United States. 69.4% are female, 30.6% are male, average age 44.0. Top regions: New York, Florida, California. Top brand affinities: Home equity, Mothercare, Hector (musician), PBS Kids Go!, Elsword.

The average John Hardy (jewelry) fan in United States is 44.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, California. Top brand affinities include Home equity, Mothercare, Hector (musician), with strongest over-indexing on Home equity (11.69× the country average). Demographically, the John Hardy (jewelry) audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

Demographics of John Hardy (jewelry) fans

Demographic split for John Hardy (jewelry) audience in United States
MetricValue
Female69.4%
Male30.6%
Average age44.0
Estimated audience size604,720

Audience persona

The typical John Hardy (jewelry) fan in United States is more female, around 44.0 years old, with strong Design Affinity tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for John Hardy (jewelry) in United States
RegionReachAffinity
New York69,1842.05×
Florida66,6201.63×
California60,2110.91×
Texas56,8071.09×
Minnesota31,1893.6×
Pennsylvania23,9251.17×
New Jersey22,7241.48×
North Carolina22,1781.22×
Georgia21,1751.14×
Illinois21,0061.04×
Virginia19,9381.35×
Michigan18,6091.18×
Ohio15,4290.83×
Massachusetts14,1771.19×
Tennessee12,5831.04×
Arizona12,0150.97×
Maryland11,3311.09×
Alabama9,9441.18×
South Carolina9,5511.05×
Colorado9,3300.98×
Indiana9,1650.83×
Washington8,8910.73×
Missouri8,3520.86×
Louisiana8,1361.04×
Connecticut7,9301.31×
Oklahoma6,2900.94×
Wisconsin5,9040.65×
Mississippi5,5461.11×
Kentucky5,5060.73×
Nevada5,2290.89×
Arkansas5,0091.01×
Oregon4,2190.61×
Iowa3,4120.68×
Kansas3,3590.7×
Utah3,2950.61×
Washington, District of Columbia2,6951.48×
West Virginia2,1870.78×
Rhode Island1,9831.03×
New Hampshire1,9280.81×
Idaho1,9260.64×
Maine1,9210.89×
Nebraska1,9080.63×
New Mexico1,8990.63×
Hawaii1,7950.69×
Delaware1,5950.96×
Montana1,1950.71×
Alaska9640.75×
South Dakota7860.56×
Vermont7760.73×
North Dakota5100.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for John Hardy (jewelry) audience
BrandAffinityCategory
Home equity11.69×Home & Garden
Mothercare6.39×Kids & Family
Hector (musician)22.57×Music & Radio
PBS Kids Go!35.77×Movies & TV
Elsword23.41×Games
Fairy godmother10.07×Literature
Historic site5.69×Arts & Culture
Vocal harmony4.97×Music & Radio
Natural rubber2.2×Cars & Mobility
Gomer Pyle, U.S.M.C.28.37×Movies & TV
Israel2.16×Travel & Leisure
Governor of Michigan7.09×Politics & Society
Grinch3.81×Movies & TV
Jersey (fabric)20×Fashion & Accessoires
Hipster8.8×Politics & Society
Hardik Pandya12.81×Sports
Goop4.49×Internet & Social Media
Cachorro4.53×Pets & Animals
Women's empowerment3.43×Politics & Society
Stamp collecting3.63×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by John Hardy (jewelry) audience
TraitClusterScore
Design AffinityPREMIUM3.56
IndulgenceJOY3.49
Pet OwnershipJOY3.17
Luxury OrientationPREMIUM3.14
Quality AwarenessPREMIUM2.28
CreativityOPEN1.74

Worldwide distribution

Worldwide audience distribution share by country for John Hardy (jewelry)
CountryShare
United States71.4%
United Kingdom7.2%
Indonesia4.5%

See John Hardy (jewelry) audiences in other countries

More Jewelry audiences in United States

Frequently asked questions

How many fans does John Hardy (jewelry) have in United States?

John Hardy (jewelry) has an estimated audience of 604,720 people in United States, concentrated in New York and Florida.

What is the gender split and age of John Hardy (jewelry) fans?

69.4% of John Hardy (jewelry) fans are female, 30.6% are male, with an average age of 44.0 years.

Which brands do John Hardy (jewelry) fans like most?

John Hardy (jewelry) fans show strongest brand affinity for Home equity (11.69×), Mothercare (6.39×), and Hector (musician) (22.57×) over the country average.

Where do John Hardy (jewelry) fans live in United States?

John Hardy (jewelry) fans in United States are most concentrated in New York (reach 69,184), Florida (reach 66,620), and California (reach 60,211). These three regions account for the largest share of the active audience.

What other brands do John Hardy (jewelry) fans also like?

Beyond John Hardy (jewelry) itself, the audience over-indexes on Mothercare (6.39×), Hector (musician) (22.57×), PBS Kids Go! (35.77×), and Elsword (23.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for John Hardy (jewelry). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.