Joie de vivre Audience in United States
Joie de vivre has an estimated audience of 350,059 people in United States. 65.4% are female, 34.6% are male, average age 42.9. Top regions: California, New York, Texas. Top brand affinities: Stamp collecting, Fairy godmother, Historic site, Governor of Michigan, Goop.
The average Joie de vivre fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Stamp collecting, Fairy godmother, Historic site, with strongest over-indexing on Stamp collecting (5.06× the country average). Demographically, the Joie de vivre audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Joie de vivre fans
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 42.9 |
| Estimated audience size | 350,059 |
Audience persona
The typical Joie de vivre fan in United States is more female, around 42.9 years old, with strong Design Affinity tendencies and a notable affinity for Stamp collecting.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 49,127 | 1.28× |
| New York | 29,995 | 1.53× |
| Texas | 23,434 | 0.78× |
| Florida | 19,701 | 0.83× |
| Illinois | 12,891 | 1.11× |
| Pennsylvania | 11,506 | 0.98× |
| Indiana | 10,372 | 1.62× |
| Georgia | 10,136 | 0.94× |
| North Carolina | 9,992 | 0.95× |
| Ohio | 9,865 | 0.91× |
| Massachusetts | 9,746 | 1.41× |
| Virginia | 9,120 | 1.07× |
| New Jersey | 9,115 | 1.02× |
| Washington | 9,040 | 1.29× |
| Michigan | 8,448 | 0.92× |
| Colorado | 7,381 | 1.34× |
| Louisiana | 7,005 | 1.55× |
| Tennessee | 6,532 | 0.93× |
| Arizona | 5,819 | 0.81× |
| Maryland | 5,819 | 0.97× |
| Oregon | 5,465 | 1.36× |
| Minnesota | 5,338 | 1.06× |
| Missouri | 4,968 | 0.88× |
| Wisconsin | 4,781 | 0.91× |
| South Carolina | 4,275 | 0.81× |
| Connecticut | 4,269 | 1.22× |
| Alabama | 3,829 | 0.78× |
| Kentucky | 3,463 | 0.79× |
| Utah | 3,174 | 1.01× |
| Oklahoma | 3,039 | 0.78× |
| Nevada | 2,659 | 0.79× |
| Iowa | 2,283 | 0.79× |
| Kansas | 2,209 | 0.8× |
| Arkansas | 2,039 | 0.71× |
| Washington, District of Columbia | 1,996 | 1.9× |
| Mississippi | 1,939 | 0.67× |
| Idaho | 1,665 | 0.95× |
| Hawaii | 1,627 | 1.08× |
| New Hampshire | 1,586 | 1.15× |
| Maine | 1,474 | 1.18× |
| New Mexico | 1,382 | 0.79× |
| Nebraska | 1,308 | 0.75× |
| Rhode Island | 1,185 | 1.06× |
| Montana | 1,058 | 1.09× |
| West Virginia | 1,013 | 0.62× |
| Vermont | 856 | 1.39× |
| Delaware | 671 | 0.7× |
| Alaska | 667 | 0.89× |
| South Dakota | 470 | 0.58× |
| North Dakota | 415 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stamp collecting | 5.06× | Home & Garden |
| Fairy godmother | 6.48× | Literature |
| Historic site | 3.58× | Arts & Culture |
| Governor of Michigan | 6.09× | Politics & Society |
| Goop | 4.06× | Internet & Social Media |
| Wok | 4.17× | Food & Beverages |
| headspace | 5.62× | Health |
| Cherish (group) | 6.23× | Music & Radio |
| Women's empowerment | 2.41× | Politics & Society |
| Hibachi | 4.36× | Food & Beverages |
| Grinch | 2.22× | Movies & TV |
| Meals on Wheels | 3.18× | Food & Beverages |
| Vocal harmony | 2.42× | Music & Radio |
| Google Home | 3.4× | Technology & Electronics |
| Hipster | 4.9× | Politics & Society |
| Grace Slick | 4× | Music & Radio |
| Zoo Tycoon (series) | 9.11× | Games |
| TV Fanatic | 4.82× | Movies & TV |
| Mathcore | 3.52× | Music & Radio |
| Home staging | 2.22× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.05 |
| Travelling | THRILL | 1.56 |
| Indulgence | JOY | 1.54 |
| Quality Awareness | PREMIUM | 1.51 |
| Sustainability | BALANCE | 1.43 |
| Urban Lifestyle | OPEN | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| France | 17.5% |
| Germany | 12.5% |
See Joie de vivre audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Joie de vivre have in United States?
Joie de vivre has an estimated audience of 350,059 people in United States, concentrated in California and New York.
What is the gender split and age of Joie de vivre fans?
65.4% of Joie de vivre fans are female, 34.6% are male, with an average age of 42.9 years.
Which brands do Joie de vivre fans like most?
Joie de vivre fans show strongest brand affinity for Stamp collecting (5.06×), Fairy godmother (6.48×), and Historic site (3.58×) over the country average.
Where do Joie de vivre fans live in United States?
Joie de vivre fans in United States are most concentrated in California (reach 49,127), New York (reach 29,995), and Texas (reach 23,434). These three regions account for the largest share of the active audience.
What other brands do Joie de vivre fans also like?
Beyond Joie de vivre itself, the audience over-indexes on Fairy godmother (6.48×), Historic site (3.58×), Governor of Michigan (6.09×), and Goop (4.06×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Joie de vivre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.