Rascasse Audience Intelligence

Jon Krakauer Audience in United States

A data profile of the people who buy, follow and care about Jon Krakauer in United States — modelled from more than twelve digital signal sources. Jon Krakauer has an estimated audience of 373,222 people in United States.

#4among Writer in United States#10707among Person in United States#1083in Literature

The average Jon Krakauer fan in United States is 46.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Reddit, Hardware store, United Airlines, with strongest over-indexing on Reddit (6.85× the country average).

Demographically, the Jon Krakauer audience skews more male with an average age of 46.1, and over-indexes on personality traits such as DIY Mentality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jon Krakauer fan in United States is more male, around 46.1 years old, with strong DIY Mentality tendencies and a notable affinity for Reddit.

Category: Literature · Type: Person · Subtype: Writer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jon Krakauer profile in United States.

Audience size
373K
in United States
Gender
44.7%♀
55.3% male
Age
46.1
average years
Country rank
#43139
Person in United States
Fig. 01

Search interest · 12-month trend

+97%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jon Krakauer fans

44.7% are female, 55.3% are male, average age 46.1.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Jon Krakauer audience in United States
MetricValue
Female44.7%
Male55.3%
Average age46.1
Estimated audience size373,222
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Jon Krakauer audience in United States
Age bracketShare%
16-190%
20-2915%
30-3925%
40-4934%
50+26%
Fig. 04

Worldwide distribution

84.6%

of the worldwide Jon Krakauer audience comes from United States.

Worldwide audience distribution share by country for Jon Krakauer
CountryShare
United States84.6%
Germany11.6%
Italy3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jon Krakauer audience in United States is strongest.

Fig. 05

Top regions by affinity

Jon Krakauer fans by region: top regions in United States
#RegionReachAffinity×
01Montana~3K3.00×
02Colorado~10K2.20×
03Alaska~1K1.92×
04Vermont<1K1.76×
05Oregon~6K1.74×
06Utah~5K1.67×
07Idaho~2K1.57×
08Washington~9K1.53×
09Maine~2K1.43×
10New Hampshire~2K1.35×
11Massachusetts~8K1.32×
12Wyoming<1K1.29×
13Washington, District of Columbia~1K1.28×
14Minnesota~5K1.08×
15New Mexico~2K1.05×
16California~30K0.98×
17Connecticut~3K0.97×
18Rhode Island<1K0.96×
19South Dakota<1K0.92×
20Virginia~7K0.91×
21Wisconsin~4K0.90×
22Hawaii~1K0.88×
23Kansas~2K0.86×
24Arizona~5K0.84×
25Nebraska~1K0.82×
26New York~10K0.81×
27Pennsylvania~8K0.81×
28Maryland~4K0.81×
29Iowa~2K0.79×
30Illinois~8K0.78×
31Missouri~4K0.76×
32West Virginia~1K0.75×
33Delaware<1K0.75×
34North Carolina~7K0.74×
35Tennessee~4K0.73×
36Arkansas~2K0.73×
37Michigan~6K0.72×
38Nevada~2K0.72×
39Ohio~7K0.70×
40New Jersey~5K0.69×
41Indiana~4K0.69×
42Kentucky~3K0.69×
43Georgia~6K0.68×
44Oklahoma~2K0.67×
45South Carolina~3K0.66×
46Mississippi~2K0.64×
47Alabama~2K0.59×
48Louisiana~2K0.58×
49Texas~10K0.52×
50Florida~9K0.45×
Fig. 06

Affinity by region

Affinity by region — Jon Krakauer, United States
0.45×1.00×3.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jon Krakauer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jon Krakauer audience
#·InterestCategoryAffinity×
01LotteryGames7.77×
02Hardware storeHome & Garden7.16×
03RedditInternet & Social Media6.85×
04Masters TournamentSports6.28×
05United AirlinesTravel & Leisure5.18×
06SnapchatInternet & Social Media5.04×
07LegoKids & Family4.82×
08Microwave ovenHome & Garden4.79×
09Denver NuggetsSports4.76×
10Golden Globe AwardMovies & TV4.56×
11PinterestInternet & Social Media2.99×
12XInternet & Social Media2.85×
13SmartphonesTechnology & Electronics2.84×
14WalmartShopping2.74×
15Breaking newsMovies & TV2.74×
16Home improvementHome & Garden2.65×
17Country musicMusic & Radio2.63×
18Donald TrumpPolitics & Society2.49×
19Alcoholic beveragesFood & Beverages2.27×
20CookingFood & Beverages2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jon Krakauer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jon Krakauer audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL3.25×
IndulgenceJOY2.74×
TraditionCONSERVATISM2.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jon Krakauer audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.27×
ExtroversionTHRILL0.53×
MindfulnessBALANCE0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jon Krakauer have in United States?

Jon Krakauer has an estimated audience of 373,222 people in United States, concentrated in California and New York.

02

What is the gender split and age of Jon Krakauer fans?

44.7% of Jon Krakauer fans are female, 55.3% are male, with an average age of 46.1 years.

03

Which brands do Jon Krakauer fans like most?

Jon Krakauer fans show strongest brand affinity for Reddit (6.85×), Hardware store (7.16×), and United Airlines (5.18×) over the country average.

04

Where do Jon Krakauer fans live in United States?

Jon Krakauer fans in United States are most concentrated in California (reach ~30K), New York (reach ~10K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Jon Krakauer fans also like?

Beyond Jon Krakauer itself, the audience over-indexes on Hardware store (7.16×), United Airlines (5.18×), X (2.85×), and Masters Tournament (6.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Writer audiences in United States

See Jon Krakauer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jon Krakauer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →