Jon Krakauer Audience in United States
Jon Krakauer has an estimated audience of 302,994 people in United States. 44.7% are female, 55.3% are male, average age 46.1. Top regions: California, New York, Texas. Top brand affinities: Reddit, Snapchat, United Airlines, Denver Nuggets, Hardware store.
The average Jon Krakauer fan in United States is 46.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Reddit, Snapchat, United Airlines, with strongest over-indexing on Reddit (3.85× the country average). Demographically, the Jon Krakauer audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Social Media Usage, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Person · Subtype: Writer
Demographics of Jon Krakauer fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 46.1 |
| Estimated audience size | 302,994 |
Audience persona
The typical Jon Krakauer fan in United States is more male, around 46.1 years old, with strong Social Media Usage tendencies and a notable affinity for Reddit.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 32,239 | 0.97× |
| New York | 13,635 | 0.81× |
| Texas | 13,506 | 0.52× |
| Colorado | 11,261 | 2.36× |
| Washington | 9,818 | 1.62× |
| Florida | 9,056 | 0.44× |
| Massachusetts | 7,899 | 1.32× |
| Illinois | 7,888 | 0.78× |
| Pennsylvania | 7,553 | 0.74× |
| North Carolina | 6,786 | 0.74× |
| Virginia | 6,457 | 0.87× |
| Ohio | 6,332 | 0.68× |
| Oregon | 6,304 | 1.82× |
| Georgia | 6,195 | 0.66× |
| Michigan | 5,283 | 0.67× |
| Utah | 5,251 | 1.94× |
| Arizona | 5,128 | 0.83× |
| New Jersey | 4,949 | 0.64× |
| Minnesota | 4,794 | 1.1× |
| Tennessee | 4,270 | 0.7× |
| Maryland | 4,262 | 0.82× |
| Wisconsin | 3,999 | 0.88× |
| Indiana | 3,649 | 0.66× |
| Missouri | 3,502 | 0.72× |
| Connecticut | 3,010 | 0.99× |
| South Carolina | 2,845 | 0.62× |
| Montana | 2,806 | 3.34× |
| Idaho | 2,617 | 1.72× |
| Kentucky | 2,309 | 0.61× |
| Nevada | 2,230 | 0.76× |
| Oklahoma | 1,960 | 0.58× |
| Alabama | 1,914 | 0.45× |
| Kansas | 1,873 | 0.78× |
| Iowa | 1,861 | 0.75× |
| Louisiana | 1,660 | 0.42× |
| New Mexico | 1,637 | 1.08× |
| Maine | 1,613 | 1.49× |
| New Hampshire | 1,593 | 1.33× |
| Arkansas | 1,378 | 0.55× |
| Alaska | 1,302 | 2.01× |
| Washington, District of Columbia | 1,165 | 1.28× |
| Nebraska | 1,129 | 0.74× |
| Hawaii | 1,036 | 0.8× |
| Vermont | 1,021 | 1.92× |
| Mississippi | 963 | 0.39× |
| Rhode Island | 878 | 0.91× |
| West Virginia | 795 | 0.56× |
| Wyoming | 710 | 1.58× |
| South Dakota | 560 | 0.8× |
| Delaware | 448 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 3.85× | Internet & Social Media | |
| Snapchat | 4.64× | Internet & Social Media |
| United Airlines | 3.75× | Travel & Leisure |
| Denver Nuggets | 4.17× | Sports |
| Hardware store | 3.03× | Home & Garden |
| Camping | 1.95× | Travel & Leisure |
| Local news | 2× | News |
| 1.53× | Internet & Social Media | |
| Breaking news | 1.64× | Movies & TV |
| The Sims | 6.05× | Games |
| Lottery | 3.91× | Games |
| Drama movies | 1.51× | Movies & TV |
| Subway | 1.65× | Food & Beverages |
| Sun tanning | 3.3× | Beauty & Wellness |
| George Clooney | 3.83× | Movies & TV |
| Brad Pitt | 2.88× | Movies & TV |
| Golden Globe Award | 2.08× | Movies & TV |
| Angelina Jolie | 3.37× | Movies & TV |
| Leonardo DiCaprio | 2.83× | Movies & TV |
| Royal family | 3.59× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.92 |
| DIY Mentality | THRILL | 1.81 |
| Tradition | CONSERVATISM | 1.29 |
| Quality Awareness | PREMIUM | 1.2 |
| Indulgence | JOY | 1.14 |
| Need for Security | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.0% |
| Germany | 13.5% |
| Italy | 4.6% |
See Jon Krakauer audiences in other countries
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Frequently asked questions
How many fans does Jon Krakauer have in United States?
Jon Krakauer has an estimated audience of 302,994 people in United States, concentrated in California and New York.
What is the gender split and age of Jon Krakauer fans?
44.7% of Jon Krakauer fans are female, 55.3% are male, with an average age of 46.1 years.
Which brands do Jon Krakauer fans like most?
Jon Krakauer fans show strongest brand affinity for Reddit (3.85×), Snapchat (4.64×), and United Airlines (3.75×) over the country average.
Where do Jon Krakauer fans live in United States?
Jon Krakauer fans in United States are most concentrated in California (reach 32,239), New York (reach 13,635), and Texas (reach 13,506). These three regions account for the largest share of the active audience.
What other brands do Jon Krakauer fans also like?
Beyond Jon Krakauer itself, the audience over-indexes on Snapchat (4.64×), United Airlines (3.75×), Denver Nuggets (4.17×), and Hardware store (3.03×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Jon Krakauer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.