Jon Krakauer Audience in United States

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Jon Krakauer has an estimated audience of 302,994 people in United States. 44.7% are female, 55.3% are male, average age 46.1. Top regions: California, New York, Texas. Top brand affinities: Assassin's Creed: Brotherhood, Flash memory, Jack White, Paul Dano, Arutz Sheva.

The average Jon Krakauer fan in United States is 46.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Assassin's Creed: Brotherhood, Flash memory, Jack White, with strongest over-indexing on Assassin's Creed: Brotherhood (4.66× the country average). Demographically, the Jon Krakauer audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Social Media Usage, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Writer

Demographics of Jon Krakauer fans

Demographic split for Jon Krakauer audience in United States
MetricValue
Female44.7%
Male55.3%
Average age46.1
Estimated audience size302,994

Audience persona

The typical Jon Krakauer fan in United States is more male, around 46.1 years old, with strong Social Media Usage tendencies and a notable affinity for Assassin's Creed: Brotherhood.

Top regions in United States

Top regions ranked by reach for Jon Krakauer in United States
RegionReachAffinity
California32,2390.97×
New York13,6350.81×
Texas13,5060.52×
Colorado11,2612.36×
Washington9,8181.62×
Florida9,0560.44×
Massachusetts7,8991.32×
Illinois7,8880.78×
Pennsylvania7,5530.74×
North Carolina6,7860.74×
Virginia6,4570.87×
Ohio6,3320.68×
Oregon6,3041.82×
Georgia6,1950.66×
Michigan5,2830.67×
Utah5,2511.94×
Arizona5,1280.83×
New Jersey4,9490.64×
Minnesota4,7941.1×
Tennessee4,2700.7×
Maryland4,2620.82×
Wisconsin3,9990.88×
Indiana3,6490.66×
Missouri3,5020.72×
Connecticut3,0100.99×
South Carolina2,8450.62×
Montana2,8063.34×
Idaho2,6171.72×
Kentucky2,3090.61×
Nevada2,2300.76×
Oklahoma1,9600.58×
Alabama1,9140.45×
Kansas1,8730.78×
Iowa1,8610.75×
Louisiana1,6600.42×
New Mexico1,6371.08×
Maine1,6131.49×
New Hampshire1,5931.33×
Arkansas1,3780.55×
Alaska1,3022.01×
Washington, District of Columbia1,1651.28×
Nebraska1,1290.74×
Hawaii1,0360.8×
Vermont1,0211.92×
Mississippi9630.39×
Rhode Island8780.91×
West Virginia7950.56×
Wyoming7101.58×
South Dakota5600.8×
Delaware4480.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jon Krakauer audience
BrandAffinityCategory
Assassin's Creed: Brotherhood4.66×Games
Flash memory1.51×Technology & Electronics
Jack White1.75×Movies & TV
Paul Dano1.53×Movies & TV
Arutz Sheva1.73×News
Gaelic football1.65×Sports
Temple Grandin1.5×Literature
British Grand Prix3.85×Sports
Perris, California3.85×Travel & Leisure
Celtic punk1.8×Music & Radio
Sentosa3.91×Travel & Leisure
The Godfather Part II1.89×Movies & TV
Artillery1.86×Music & Radio
Indiana University School of Medicine2×Business & Career
Pendleton, Oregon1.67×Travel & Leisure
Novelty item1.56×Literature
Aleksander Barkov, Jr.1.84×Sports
World Extreme Cagefighting1.62×Sports
Abia State3.3×Travel & Leisure
Ephraim1.57×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jon Krakauer audience
TraitClusterScore
Social Media UsageJOY1.92
DIY MentalityTHRILL1.81
TraditionCONSERVATISM1.29
Quality AwarenessPREMIUM1.2
IndulgenceJOY1.14
Need for SecurityCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Jon Krakauer
CountryShare
United States82.0%
Germany13.5%
Italy4.6%

See Jon Krakauer audiences in other countries

More Writer audiences in United States

Frequently asked questions

How many fans does Jon Krakauer have in United States?

Jon Krakauer has an estimated audience of 302,994 people in United States, concentrated in California and New York.

What is the gender split and age of Jon Krakauer fans?

44.7% of Jon Krakauer fans are female, 55.3% are male, with an average age of 46.1 years.

Which brands do Jon Krakauer fans like most?

Jon Krakauer fans show strongest brand affinity for Assassin's Creed: Brotherhood (4.66×), Flash memory (1.51×), and Jack White (1.75×) over the country average.

Where do Jon Krakauer fans live in United States?

Jon Krakauer fans in United States are most concentrated in California (reach 32,239), New York (reach 13,635), and Texas (reach 13,506). These three regions account for the largest share of the active audience.

What other brands do Jon Krakauer fans also like?

Beyond Jon Krakauer itself, the audience over-indexes on Flash memory (1.51×), Jack White (1.75×), Paul Dano (1.53×), and Arutz Sheva (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jon Krakauer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.