Jonathan Haidt Audience in United States

Jonathan Haidt logo

Jonathan Haidt has an estimated audience of 494,880 people in United States. 23.1% are female, 76.9% are male, average age 48.4. Top regions: California, New York, Texas. Top brand affinities: Enfamil, Necktie, Business English, Ironmongery, Ivana (singer).

The average Jonathan Haidt fan in United States is 48.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Enfamil, Necktie, Business English, with strongest over-indexing on Enfamil (4.41× the country average). Demographically, the Jonathan Haidt audience skews more male with an average age of 48.4, and over-indexes on personality traits such as Individualism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Psychologist

Demographics of Jonathan Haidt fans

Demographic split for Jonathan Haidt audience in United States
MetricValue
Female23.1%
Male76.9%
Average age48.4
Estimated audience size494,880

Audience persona

The typical Jonathan Haidt fan in United States is more male, around 48.4 years old, with strong Individualism tendencies and a notable affinity for Enfamil.

Top regions in United States

Top regions ranked by reach for Jonathan Haidt in United States
RegionReachAffinity
California64,5441.19×
New York49,9511.81×
Texas28,6370.67×
Florida19,1380.57×
Illinois18,2111.1×
Pennsylvania17,5091.05×
Massachusetts16,6281.71×
Virginia15,7311.3×
North Carolina14,3740.97×
Washington13,7191.38×
New Jersey13,3671.06×
Ohio12,0880.79×
Michigan11,7420.91×
Georgia11,3380.74×
Colorado10,8631.39×
Maryland8,7871.03×
Tennessee8,5500.86×
Minnesota8,3031.17×
Oregon8,2001.45×
Connecticut7,7021.55×
Arizona7,6960.76×
Indiana7,3540.81×
Missouri6,9320.87×
Utah6,9031.56×
Wisconsin6,6540.89×
South Carolina5,1300.69×
Washington, District of Columbia4,3812.94×
Kentucky3,9450.64×
Alabama3,9050.56×
Oklahoma3,8630.7×
Iowa3,8170.94×
Arkansas3,5940.88×
Louisiana3,2980.52×
Kansas3,1240.8×
Idaho2,8871.16×
Maine2,7151.53×
Nevada2,6210.55×
New Hampshire2,3471.2×
Nebraska1,9540.79×
Rhode Island1,6721.06×
New Mexico1,6100.65×
Montana1,5971.16×
Vermont1,5871.83×
Mississippi1,5380.38×
Hawaii1,4500.68×
West Virginia9820.43×
Delaware8820.65×
Alaska8310.78×
South Dakota6410.56×
North Dakota5800.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jonathan Haidt audience
BrandAffinityCategory
Enfamil4.41×Kids & Family
Necktie2.75×Fashion & Accessoires
Business English2.28×Business & Career
Ironmongery1.78×Home & Garden
Ivana (singer)3.09×
Catania1.76×Travel & Leisure
Pendleton, Oregon1.81×Travel & Leisure
Islamic eschatology1.66×Politics & Society
Cajeme1.96×Travel & Leisure
Ashleigh Banfield1.54×Movies & TV
Pyrite1.94×Business & Career
Astellas Pharma1.56×Health
JTB2.94×Travel & Leisure
Asia Cruise2.02×Music & Radio
Iowa Writers' Workshop1.64×Business & Career
Ashton Shepherd1.81×Music & Radio
Fashion Is My Life2.38×
Birkirkara1.55×Travel & Leisure
Tzachi Hanegbi1.62×Politics & Society
The Dale Jr. Foundation2.05×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jonathan Haidt audience
TraitClusterScore
IndividualismJOY2.13
Early Adopter MentalityPOWER1.63
SustainabilityBALANCE1.5
TraditionCONSERVATISM1.49
SpiritualityBALANCE1.4
LGBTQ+ IdentityOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Jonathan Haidt
CountryShare
United States80.6%
Germany14.9%
Italy4.4%

See Jonathan Haidt audiences in other countries

More Psychologist audiences in United States

Frequently asked questions

How many fans does Jonathan Haidt have in United States?

Jonathan Haidt has an estimated audience of 494,880 people in United States, concentrated in California and New York.

What is the gender split and age of Jonathan Haidt fans?

23.1% of Jonathan Haidt fans are female, 76.9% are male, with an average age of 48.4 years.

Which brands do Jonathan Haidt fans like most?

Jonathan Haidt fans show strongest brand affinity for Enfamil (4.41×), Necktie (2.75×), and Business English (2.28×) over the country average.

Where do Jonathan Haidt fans live in United States?

Jonathan Haidt fans in United States are most concentrated in California (reach 64,544), New York (reach 49,951), and Texas (reach 28,637). These three regions account for the largest share of the active audience.

What other brands do Jonathan Haidt fans also like?

Beyond Jonathan Haidt itself, the audience over-indexes on Necktie (2.75×), Business English (2.28×), Ironmongery (1.78×), and Ivana (singer) (3.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jonathan Haidt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.