Rascasse Audience Intelligence

Jonathan Haidt Audience in United States

A data profile of the people who buy, follow and care about Jonathan Haidt in United States — modelled from more than twelve digital signal sources. Jonathan Haidt has an estimated audience of 542,082 people in United States.

#1among Psychologist in United States#8417among Person in United States#818in Literature

The average Jonathan Haidt fan in United States is 48.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Donald Trump, CNN, Nonprofit organization, with strongest over-indexing on Donald Trump (2.26× the country average).

Demographically, the Jonathan Haidt audience skews more male with an average age of 48.4, and over-indexes on personality traits such as Individualism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jonathan Haidt fan in United States is more male, around 48.4 years old, with strong Individualism tendencies and a notable affinity for Donald Trump.

Category: Literature · Type: Person · Subtype: Psychologist

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jonathan Haidt profile in United States.

Audience size
542K
in United States
Gender
23.1%♀
76.9% male
Age
48.4
average years
Country rank
#34949
Person in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jonathan Haidt fans

23.1% are female, 76.9% are male, average age 48.4.

Fig. 02

Gender split

23.1%
Female
76.9%
Male
Demographic split for Jonathan Haidt audience in United States
MetricValue
Female23.1%
Male76.9%
Average age48.4
Estimated audience size542,082
Fig. 03

Age distribution

Ø 48.4
average years
Age distribution of the Jonathan Haidt audience in United States
Age bracketShare%
16-190%
20-2912%
30-3918%
40-4934%
50+36%
Fig. 04

Worldwide distribution

81.7%

of the worldwide Jonathan Haidt audience comes from United States.

Worldwide audience distribution share by country for Jonathan Haidt
CountryShare
United States81.7%
Germany14.2%
Italy4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jonathan Haidt audience in United States is strongest.

Fig. 05

Top regions by affinity

Jonathan Haidt fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K2.85×
02New York~60K2.02×
03Vermont~1K1.67×
04Massachusetts~20K1.66×
05Connecticut~7K1.49×
06Utah~7K1.49×
07Maine~3K1.44×
08Oregon~8K1.40×
09Colorado~10K1.32×
10Washington~10K1.29×
11Virginia~10K1.23×
12New Hampshire~2K1.23×
13Minnesota~8K1.14×
14Idaho~3K1.14×
15Montana~2K1.14×
16New Jersey~10K1.13×
17California~60K1.12×
18Rhode Island~2K1.07×
19Illinois~20K1.06×
20Maryland~9K1.04×
21Pennsylvania~20K1.03×
22Iowa~4K0.96×
23North Carolina~10K0.94×
24Wisconsin~7K0.93×
25Michigan~10K0.92×
26Alaska<1K0.90×
27Missouri~7K0.87×
28Nebraska~2K0.85×
29Tennessee~8K0.84×
30Kansas~3K0.84×
31Indiana~8K0.83×
32Arkansas~3K0.83×
33North Dakota<1K0.82×
34Ohio~10K0.81×
35Delaware~1K0.80×
36South Dakota<1K0.79×
37Arizona~8K0.78×
38Hawaii~2K0.78×
39New Mexico~2K0.76×
40Georgia~10K0.72×
41Oklahoma~4K0.72×
42Kentucky~4K0.71×
43South Carolina~5K0.70×
44West Virginia~2K0.67×
45Texas~30K0.64×
46Alabama~4K0.63×
47Nevada~3K0.61×
48Louisiana~4K0.60×
49Mississippi~2K0.59×
50Florida~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Jonathan Haidt, United States
0.58×1.00×2.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jonathan Haidt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jonathan Haidt audience
#·InterestCategoryAffinity×
01Freedom of speechPolitics & Society7.36×
02Data scienceBusiness & Career6.13×
03Minnesota TwinsSports5.54×
04Bob DylanMusic & Radio5.48×
05IndividualismPolitics & Society5.45×
06Emmy AwardMovies & TV3.60×
07Non-alcoholic beverageFood & Beverages3.58×
08The New York TimesNews3.31×
09InnovationBusiness & Career3.26×
10LegoKids & Family2.90×
11CNNMovies & TV2.66×
12Nonprofit organizationPolitics & Society2.66×
13Cloud computingTechnology & Electronics2.58×
14TraditionPolitics & Society2.40×
15Donald TrumpPolitics & Society2.26×
16ReligionBusiness & Career2.14×
17TV talkshowsMovies & TV1.97×
18RedditInternet & Social Media1.92×
19XInternet & Social Media1.68×
20Health careBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jonathan Haidt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jonathan Haidt audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.62×
TraditionCONSERVATISM2.40×
Early Adopter MentalityPOWER2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jonathan Haidt audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.34×
Luxury OrientationPREMIUM0.41×
ExtroversionTHRILL0.42×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jonathan Haidt have in United States?

Jonathan Haidt has an estimated audience of 542,082 people in United States, concentrated in California and New York.

02

What is the gender split and age of Jonathan Haidt fans?

23.1% of Jonathan Haidt fans are female, 76.9% are male, with an average age of 48.4 years.

03

Which brands do Jonathan Haidt fans like most?

Jonathan Haidt fans show strongest brand affinity for Donald Trump (2.26×), CNN (2.66×), and Nonprofit organization (2.66×) over the country average.

04

Where do Jonathan Haidt fans live in United States?

Jonathan Haidt fans in United States are most concentrated in California (reach ~60K), New York (reach ~60K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Jonathan Haidt fans also like?

Beyond Jonathan Haidt itself, the audience over-indexes on CNN (2.66×), Nonprofit organization (2.66×), Religion (2.14×), and Innovation (3.26×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jonathan Haidt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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