Justin Baldoni Audience in United States

Justin Baldoni logo

Justin Baldoni has an estimated audience of 2,418,956 people in United States. 92.9% are female, 7.1% are male, average age 30.1. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Bank account, Natural rubber, Mothercare, Panama.

The average Justin Baldoni fan in United States is 30.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Bank account, Natural rubber, with strongest over-indexing on Whataburger (1.76× the country average). Demographically, the Justin Baldoni audience skews more female with an average age of 30.1, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Director

Demographics of Justin Baldoni fans

Demographic split for Justin Baldoni audience in United States
MetricValue
Female92.9%
Male7.1%
Average age30.1
Estimated audience size2,418,956

Audience persona

The typical Justin Baldoni fan in United States is more female, around 30.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Justin Baldoni in United States
RegionReachAffinity
California396,8321.49×
Texas245,9281.18×
Florida185,5971.13×
New York178,5371.32×
Illinois94,4071.17×
Pennsylvania87,2781.07×
New Jersey77,7871.26×
Georgia74,2231×
North Carolina72,4371×
Ohio72,1020.97×
Michigan65,6921.04×
Massachusetts63,6781.34×
Virginia61,6711.05×
Washington58,3181.2×
Tennessee48,0830.99×
Colorado45,6871.2×
Indiana42,2620.96×
Maryland39,6740.95×
Minnesota38,8411.12×
Missouri37,7230.97×
Wisconsin35,8200.98×
Arizona34,7530.7×
South Carolina32,7670.9×
Oregon32,7431.18×
Connecticut30,7061.27×
Kentucky27,6840.91×
Utah27,3011.26×
Louisiana27,1970.87×
Oklahoma26,2180.98×
Nevada24,6191.05×
Kansas18,4800.97×
Iowa17,6500.89×
Arkansas17,5300.88×
Alabama16,1200.48×
Mississippi14,4960.73×
Hawaii13,3531.28×
Idaho12,8491.06×
New Mexico11,6930.96×
Nebraska10,7770.89×
New Hampshire9,6691.01×
Washington, District of Columbia8,6001.18×
Rhode Island8,0941.05×
West Virginia8,0150.71×
Maine7,6520.88×
Montana6,0650.9×
Delaware5,7590.86×
South Dakota4,3350.78×
North Dakota4,2010.85×
Vermont3,9000.92×
Wyoming2,6820.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Justin Baldoni audience
BrandAffinityCategory
Whataburger1.76×Food & Beverages
Bank account2.29×Business & Career
Natural rubber1.85×Cars & Mobility
Mothercare2.75×Kids & Family
Panama3.13×Travel & Leisure
Mortgage insurance3.55×Business & Career
Saving2.01×Business & Career
Cachorro3.14×Pets & Animals
Fox & Friends1.91×Movies & TV
Tierra Cali2.59×Travel & Leisure
WFTS-TV1.98×Movies & TV
Temple Grandin2.44×Literature
English literature2.14×Literature
Buenavista (Madrid)2.73×Travel & Leisure
Leprechaun2.93×Literature
Assassin's Creed II2.05×Games
Divergent series3.35×Movies & TV
Commercial mortgage1.77×Business & Career
REO Speedwagon2.06×Music & Radio
Gary Clark, Jr.3.58×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Justin Baldoni audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.72
Design AffinityPREMIUM1.63
Family OrientationCONSERVATISM1.57
MindfulnessBALANCE1.56
ExtroversionTHRILL1.56
Luxury OrientationPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for Justin Baldoni
CountryShare
United States26.2%
Canada9.6%
Italy4.3%

See Justin Baldoni audiences in other countries

More Director audiences in United States

Frequently asked questions

How many fans does Justin Baldoni have in United States?

Justin Baldoni has an estimated audience of 2,418,956 people in United States, concentrated in California and Texas.

What is the gender split and age of Justin Baldoni fans?

92.9% of Justin Baldoni fans are female, 7.1% are male, with an average age of 30.1 years.

Which brands do Justin Baldoni fans like most?

Justin Baldoni fans show strongest brand affinity for Whataburger (1.76×), Bank account (2.29×), and Natural rubber (1.85×) over the country average.

Where do Justin Baldoni fans live in United States?

Justin Baldoni fans in United States are most concentrated in California (reach 396,832), Texas (reach 245,928), and Florida (reach 185,597). These three regions account for the largest share of the active audience.

What other brands do Justin Baldoni fans also like?

Beyond Justin Baldoni itself, the audience over-indexes on Bank account (2.29×), Natural rubber (1.85×), Mothercare (2.75×), and Panama (3.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Justin Baldoni. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.