Rascasse Audience Intelligence

Justin Baldoni Audience in United States

A data profile of the people who buy, follow and care about Justin Baldoni in United States — modelled from more than twelve digital signal sources. Justin Baldoni has an estimated audience of 1,960,638 people in United States.

#20among Director in United States#2653among Person in United States#2265in Movies & TV

The average Justin Baldoni fan in United States is 30.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pizza Hut, Discount stores, Anne Hathaway, with strongest over-indexing on Pizza Hut (2.5× the country average).

Demographically, the Justin Baldoni audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Justin Baldoni fan in United States is more female, around 30.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Pizza Hut.

Category: Movies & TV · Type: Person · Subtype: Director

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Justin Baldoni profile in United States.

Audience size
2M
in United States
Gender
92.9%♀
7.1% male
Age
30.1
average years
Country rank
#14466
Person in United States
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Justin Baldoni fans

92.9% are female, 7.1% are male, average age 30.1.

Fig. 02

Gender split

92.9%
Female
7.1%
Male
Demographic split for Justin Baldoni audience in United States
MetricValue
Female92.9%
Male7.1%
Average age30.1
Estimated audience size1,960,638
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Justin Baldoni audience in United States
Age bracketShare%
16-1935%
20-2934%
30-3919%
40-499%
50+3%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Justin Baldoni audience comes from United States.

Worldwide audience distribution share by country for Justin Baldoni
CountryShare
United States22.0%
Canada10.0%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Justin Baldoni audience in United States is strongest.

Fig. 05

Top regions by affinity

Justin Baldoni fans by region: top regions in United States
#RegionReachAffinity×
01California~400K1.41×
02Massachusetts~60K1.29×
03Hawaii~10K1.29×
04Utah~30K1.25×
05New York~200K1.24×
06Connecticut~30K1.24×
07New Jersey~70K1.21×
08Washington, District of Columbia~9K1.19×
09Oregon~30K1.18×
10Washington~60K1.17×
11Colorado~40K1.16×
12Illinois~90K1.12×
13Texas~200K1.11×
14Florida~200K1.10×
15Minnesota~40K1.09×
16Idaho~10K1.08×
17Rhode Island~8K1.08×
18Pennsylvania~80K1.04×
19Tennessee~50K1.04×
20Nevada~20K1.03×
21New Hampshire~10K1.03×
22Michigan~60K1.02×
23Virginia~60K1.02×
24New Mexico~10K0.99×
25Montana~7K0.99×
26Vermont~4K0.98×
27Wisconsin~40K0.97×
28Kansas~20K0.97×
29Georgia~70K0.96×
30North Carolina~70K0.96×
31Missouri~40K0.96×
32Oklahoma~30K0.96×
33Ohio~70K0.95×
34Maryland~40K0.94×
35Indiana~40K0.93×
36North Dakota~5K0.92×
37Nebraska~10K0.91×
38Maine~8K0.91×
39Kentucky~30K0.90×
40Iowa~20K0.90×
41South Carolina~30K0.89×
42Arkansas~20K0.89×
43Delaware~6K0.89×
44Louisiana~30K0.88×
45South Dakota~5K0.84×
46Arizona~40K0.78×
47Mississippi~20K0.76×
48West Virginia~9K0.76×
49Alaska~4K0.68×
50Alabama~20K0.57×
Fig. 06

Affinity by region

Affinity by region — Justin Baldoni, United States
0.57×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Justin Baldoni audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Justin Baldoni audience
#·InterestCategoryAffinity×
01Anne HathawayMovies & TV4.56×
02Non-alcoholic beverageFood & Beverages3.46×
03Soap operaMovies & TV3.34×
04Discount storesShopping2.95×
05Pizza HutFood & Beverages2.50×
06Britney SpearsMusic & Radio2.50×
07Shopping mallsShopping2.34×
08TV talkshowsMovies & TV2.23×
09IKEAHome & Garden2.11×
10TMZInternet & Social Media2.11×
11Domino's PizzaFood & Beverages2.05×
12SubwayFood & Beverages2.02×
13PinterestInternet & Social Media1.90×
14AirbnbTravel & Leisure1.87×
15StarbucksFood & Beverages1.84×
16Taylor SwiftMusic & Radio1.84×
17McDonald'sFood & Beverages1.81×
18Mortgage loansBusiness & Career1.78×
19SephoraShopping1.71×
20Organic foodFood & Beverages1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Justin Baldoni audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Justin Baldoni audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.94×
Convenience OrientationPREMIUM1.83×
Career OrientationPOWER1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Justin Baldoni audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.64×
Risk AppetiteTHRILL0.67×
DIY MentalityTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Justin Baldoni have in United States?

Justin Baldoni has an estimated audience of 1,960,638 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Justin Baldoni fans?

92.9% of Justin Baldoni fans are female, 7.1% are male, with an average age of 30.1 years.

03

Which brands do Justin Baldoni fans like most?

Justin Baldoni fans show strongest brand affinity for Pizza Hut (2.5×), Discount stores (2.95×), and Anne Hathaway (4.56×) over the country average.

04

Where do Justin Baldoni fans live in United States?

Justin Baldoni fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Justin Baldoni fans also like?

Beyond Justin Baldoni itself, the audience over-indexes on Discount stores (2.95×), Anne Hathaway (4.56×), Pinterest (1.9×), and Shopping malls (2.34×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Justin Baldoni. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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