Katie Couric Audience in United States
Katie Couric has an estimated audience of 1,210,731 people in United States. 71.9% are female, 28.1% are male, average age 48.5. Top regions: California, Texas, New York. Top brand affinities: Israel, Whataburger, Alaska, Goop, Hibachi.
The average Katie Couric fan in United States is 48.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Whataburger, Alaska, with strongest over-indexing on Israel (2.26× the country average). Demographically, the Katie Couric audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Community Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Katie Couric fans
| Metric | Value |
|---|---|
| Female | 71.9% |
| Male | 28.1% |
| Average age | 48.5 |
| Estimated audience size | 1,210,731 |
Audience persona
The typical Katie Couric fan in United States is more female, around 48.5 years old, with strong Community Orientation tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 111,881 | 0.84× |
| Texas | 84,504 | 0.81× |
| New York | 83,872 | 1.24× |
| Florida | 74,293 | 0.91× |
| Pennsylvania | 47,170 | 1.16× |
| Illinois | 41,693 | 1.03× |
| Ohio | 40,664 | 1.09× |
| North Carolina | 37,954 | 1.04× |
| Virginia | 36,549 | 1.24× |
| Georgia | 34,366 | 0.92× |
| New Jersey | 33,816 | 1.1× |
| Michigan | 32,641 | 1.03× |
| Massachusetts | 32,346 | 1.36× |
| Washington | 24,844 | 1.02× |
| Tennessee | 24,006 | 0.99× |
| Arizona | 23,457 | 0.95× |
| Maryland | 21,534 | 1.03× |
| Missouri | 20,813 | 1.07× |
| Indiana | 20,780 | 0.94× |
| Minnesota | 19,964 | 1.15× |
| South Carolina | 19,344 | 1.06× |
| Wisconsin | 18,885 | 1.04× |
| Colorado | 18,795 | 0.98× |
| Alabama | 17,431 | 1.03× |
| Kentucky | 16,275 | 1.07× |
| Connecticut | 15,477 | 1.27× |
| Oregon | 13,812 | 1× |
| Louisiana | 13,391 | 0.86× |
| Oklahoma | 12,346 | 0.92× |
| Iowa | 9,641 | 0.97× |
| Utah | 9,486 | 0.87× |
| Nevada | 9,465 | 0.81× |
| Arkansas | 8,770 | 0.88× |
| Kansas | 8,548 | 0.9× |
| Mississippi | 8,088 | 0.81× |
| Maine | 6,148 | 1.42× |
| New Hampshire | 5,957 | 1.25× |
| Idaho | 5,841 | 0.96× |
| Nebraska | 5,401 | 0.89× |
| Washington, District of Columbia | 5,028 | 1.38× |
| West Virginia | 4,970 | 0.88× |
| New Mexico | 4,929 | 0.81× |
| Rhode Island | 4,793 | 1.24× |
| Hawaii | 3,454 | 0.66× |
| Delaware | 3,267 | 0.98× |
| Montana | 3,217 | 0.96× |
| Vermont | 2,410 | 1.13× |
| South Dakota | 2,227 | 0.8× |
| North Dakota | 2,001 | 0.8× |
| Alaska | 1,904 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.26× | Travel & Leisure |
| Whataburger | 1.76× | Food & Beverages |
| Alaska | 1.59× | Travel & Leisure |
| Goop | 4.49× | Internet & Social Media |
| Hibachi | 6.31× | Food & Beverages |
| Google Home | 4.77× | Technology & Electronics |
| headspace | 6.69× | Health |
| Wok | 4.69× | Food & Beverages |
| Governor of Michigan | 5.21× | Politics & Society |
| Jeep Wagoneer | 3.86× | Cars & Mobility |
| Fairy godmother | 5.01× | Literature |
| JamBase | 7.14× | Music & Radio |
| Cherish (group) | 6.29× | Music & Radio |
| Grace Slick | 4.91× | Music & Radio |
| Nebraska Cornhuskers football | 1.98× | Sports |
| Cryptic crossword | 8.24× | Technology & Electronics |
| Powell's Books | 7.3× | Shopping |
| Mothercare | 1.67× | Kids & Family |
| Grinch | 2.04× | Movies & TV |
| Hocus Pocus | 2.38× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.42 |
| Risk Appetite | THRILL | 1.39 |
| Creativity | OPEN | 1.33 |
| Spirituality | BALANCE | 1.3 |
| Design Affinity | PREMIUM | 1.29 |
| Travelling | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 79.8% |
| Canada | 5.7% |
| United Kingdom | 3.9% |
See Katie Couric audiences in other countries
More TV personality audiences in United States
- Savannah Guthrie (25,809,631)
- Jimmy Kimmel (19,060,107)
- Kim Kardashian (14,668,216)
- Kylie Jenner (11,912,127)
- Ben Shapiro (7,119,048)
Frequently asked questions
How many fans does Katie Couric have in United States?
Katie Couric has an estimated audience of 1,210,731 people in United States, concentrated in California and Texas.
What is the gender split and age of Katie Couric fans?
71.9% of Katie Couric fans are female, 28.1% are male, with an average age of 48.5 years.
Which brands do Katie Couric fans like most?
Katie Couric fans show strongest brand affinity for Israel (2.26×), Whataburger (1.76×), and Alaska (1.59×) over the country average.
Where do Katie Couric fans live in United States?
Katie Couric fans in United States are most concentrated in California (reach 111,881), Texas (reach 84,504), and New York (reach 83,872). These three regions account for the largest share of the active audience.
What other brands do Katie Couric fans also like?
Beyond Katie Couric itself, the audience over-indexes on Whataburger (1.76×), Alaska (1.59×), Goop (4.49×), and Hibachi (6.31×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Katie Couric. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.