Katie Couric Audience in United States

Katie Couric logo

Katie Couric has an estimated audience of 1,210,731 people in United States. 71.9% are female, 28.1% are male, average age 48.5. Top regions: California, Texas, New York. Top brand affinities: Capital One, Enterprise Rent-A-Car, Diane Keaton, Bank of America, Google Maps.

The average Katie Couric fan in United States is 48.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Capital One, Enterprise Rent-A-Car, Diane Keaton, with strongest over-indexing on Capital One (5.72× the country average). Demographically, the Katie Couric audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Community Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Katie Couric fans

Demographic split for Katie Couric audience in United States
MetricValue
Female71.9%
Male28.1%
Average age48.5
Estimated audience size1,210,731

Audience persona

The typical Katie Couric fan in United States is more female, around 48.5 years old, with strong Community Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Katie Couric in United States
RegionReachAffinity
California111,8810.84×
Texas84,5040.81×
New York83,8721.24×
Florida74,2930.91×
Pennsylvania47,1701.16×
Illinois41,6931.03×
Ohio40,6641.09×
North Carolina37,9541.04×
Virginia36,5491.24×
Georgia34,3660.92×
New Jersey33,8161.1×
Michigan32,6411.03×
Massachusetts32,3461.36×
Washington24,8441.02×
Tennessee24,0060.99×
Arizona23,4570.95×
Maryland21,5341.03×
Missouri20,8131.07×
Indiana20,7800.94×
Minnesota19,9641.15×
South Carolina19,3441.06×
Wisconsin18,8851.04×
Colorado18,7950.98×
Alabama17,4311.03×
Kentucky16,2751.07×
Connecticut15,4771.27×
Oregon13,8121×
Louisiana13,3910.86×
Oklahoma12,3460.92×
Iowa9,6410.97×
Utah9,4860.87×
Nevada9,4650.81×
Arkansas8,7700.88×
Kansas8,5480.9×
Mississippi8,0880.81×
Maine6,1481.42×
New Hampshire5,9571.25×
Idaho5,8410.96×
Nebraska5,4010.89×
Washington, District of Columbia5,0281.38×
West Virginia4,9700.88×
New Mexico4,9290.81×
Rhode Island4,7931.24×
Hawaii3,4540.66×
Delaware3,2670.98×
Montana3,2170.96×
Vermont2,4101.13×
South Dakota2,2270.8×
North Dakota2,0010.8×
Alaska1,9040.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Katie Couric audience
BrandAffinityCategory
Capital One5.72×Business & Career
Enterprise Rent-A-Car8.09×Cars & Mobility
Diane Keaton8.24×Movies & TV
Bank of America5.22×Business & Career
Google Maps4.64×Internet & Social Media
Diabetes mellitus awareness7.53×Health
Indeed.com4.21×Business & Career
Singer-songwriter3.58×Music & Radio
Autism Awareness8.24×Health
Google News5.17×News
AccuWeather5.57×Home & Garden
Microblogging7.6×Technology & Electronics
Billy Bob Thornton7.18×Movies & TV
MSN3.23×News
Politico7.55×Politics & Society
Beetlejuice3.8×Movies & TV
Zac Efron6.89×Movies & TV
Catherine Zeta-Jones7.95×Movies & TV
Bruce Willis5.02×Movies & TV
Circle K4.68×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Katie Couric audience
TraitClusterScore
Community OrientationOPEN1.42
Risk AppetiteTHRILL1.39
CreativityOPEN1.33
SpiritualityBALANCE1.3
Design AffinityPREMIUM1.29
TravellingTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Katie Couric
CountryShare
United States79.8%
Canada5.7%
United Kingdom3.9%

See Katie Couric audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Katie Couric have in United States?

Katie Couric has an estimated audience of 1,210,731 people in United States, concentrated in California and Texas.

What is the gender split and age of Katie Couric fans?

71.9% of Katie Couric fans are female, 28.1% are male, with an average age of 48.5 years.

Which brands do Katie Couric fans like most?

Katie Couric fans show strongest brand affinity for Capital One (5.72×), Enterprise Rent-A-Car (8.09×), and Diane Keaton (8.24×) over the country average.

Where do Katie Couric fans live in United States?

Katie Couric fans in United States are most concentrated in California (reach 111,881), Texas (reach 84,504), and New York (reach 83,872). These three regions account for the largest share of the active audience.

What other brands do Katie Couric fans also like?

Beyond Katie Couric itself, the audience over-indexes on Enterprise Rent-A-Car (8.09×), Diane Keaton (8.24×), Bank of America (5.22×), and Google Maps (4.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Katie Couric. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.