Keg Audience in United States
Keg has an estimated audience of 1,688,694 people in United States. 53.5% are female, 46.5% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: FOX23 News, Dog breed, Alaska, Nebraska, Sinaloa.
The average Keg fan in United States is 41.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include FOX23 News, Dog breed, Alaska, with strongest over-indexing on FOX23 News (17.13× the country average). Demographically, the Keg audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Keg fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 41.7 |
| Estimated audience size | 1,688,694 |
Audience persona
The typical Keg fan in United States is balanced, around 41.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for FOX23 News.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 216,456 | 1.17× |
| Texas | 165,910 | 1.14× |
| Florida | 110,794 | 0.97× |
| New York | 103,482 | 1.1× |
| Arizona | 78,529 | 2.28× |
| Illinois | 54,202 | 0.96× |
| Pennsylvania | 54,080 | 0.95× |
| Ohio | 50,453 | 0.97× |
| Washington | 49,802 | 1.47× |
| Georgia | 44,412 | 0.85× |
| North Carolina | 42,618 | 0.84× |
| New Jersey | 41,943 | 0.98× |
| Michigan | 40,245 | 0.91× |
| Virginia | 37,271 | 0.91× |
| Massachusetts | 35,912 | 1.08× |
| Tennessee | 30,739 | 0.91× |
| Indiana | 30,579 | 0.99× |
| Colorado | 29,076 | 1.09× |
| Maryland | 23,827 | 0.82× |
| Kentucky | 23,799 | 1.12× |
| Wisconsin | 23,754 | 0.93× |
| Missouri | 23,624 | 0.87× |
| Minnesota | 22,174 | 0.92× |
| Oregon | 21,574 | 1.11× |
| Alabama | 21,511 | 0.91× |
| South Carolina | 20,995 | 0.83× |
| Louisiana | 18,274 | 0.84× |
| Connecticut | 17,071 | 1.01× |
| Oklahoma | 16,775 | 0.89× |
| Mississippi | 15,438 | 1.11× |
| Iowa | 14,445 | 1.04× |
| Nevada | 14,274 | 0.87× |
| Kansas | 13,177 | 0.99× |
| Utah | 12,843 | 0.85× |
| Arkansas | 11,913 | 0.86× |
| Nebraska | 8,380 | 0.99× |
| South Dakota | 7,970 | 2.04× |
| Idaho | 7,623 | 0.9× |
| New Hampshire | 6,959 | 1.05× |
| New Mexico | 6,657 | 0.79× |
| Hawaii | 6,544 | 0.9× |
| West Virginia | 6,543 | 0.83× |
| Washington, District of Columbia | 5,519 | 1.09× |
| Maine | 5,415 | 0.9× |
| Rhode Island | 4,298 | 0.8× |
| Montana | 3,905 | 0.83× |
| North Dakota | 3,817 | 1.1× |
| Delaware | 3,253 | 0.7× |
| Vermont | 2,858 | 0.96× |
| Alaska | 2,620 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FOX23 News | 17.13× | Movies & TV |
| Dog breed | 1.58× | Pets & Animals |
| Alaska | 1.83× | Travel & Leisure |
| Nebraska | 2.21× | Travel & Leisure |
| Sinaloa | 2.65× | Travel & Leisure |
| Kerala | 2.89× | Travel & Leisure |
| Voltron: Legendary Defender | 6.39× | Movies & TV |
| Sailor | 1.88× | Travel & Leisure |
| Google Analytics | 1.77× | Internet & Social Media |
| Atkins diet | 1.63× | Health |
| MeatEater | 2.37× | Movies & TV |
| Enrique Hernández (baseball) | 4.48× | Sports |
| Google Wallet | 2.06× | Technology & Electronics |
| South Asian cuisine | 2.34× | Food & Beverages |
| CACI | 4.15× | Technology & Electronics |
| New Era (Namibia) | 1.95× | News |
| Elmira College | 2.44× | Business & Career |
| Tuscany | 1.69× | Travel & Leisure |
| Jonathan Davis | 2.23× | Music & Radio |
| Nasal cavity | 1.87× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.63 |
| Individualism | JOY | 1.5 |
| Indulgence | JOY | 1.42 |
| Patriotism | CONSERVATISM | 1.35 |
| DIY Mentality | THRILL | 1.32 |
| Sports Activity | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.4% |
| United Kingdom | 17.9% |
| Brazil | 7.5% |
See Keg audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Keg have in United States?
Keg has an estimated audience of 1,688,694 people in United States, concentrated in California and Texas.
What is the gender split and age of Keg fans?
53.5% of Keg fans are female, 46.5% are male, with an average age of 41.7 years.
Which brands do Keg fans like most?
Keg fans show strongest brand affinity for FOX23 News (17.13×), Dog breed (1.58×), and Alaska (1.83×) over the country average.
Where do Keg fans live in United States?
Keg fans in United States are most concentrated in California (reach 216,456), Texas (reach 165,910), and Florida (reach 110,794). These three regions account for the largest share of the active audience.
What other brands do Keg fans also like?
Beyond Keg itself, the audience over-indexes on Dog breed (1.58×), Alaska (1.83×), Nebraska (2.21×), and Sinaloa (2.65×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Keg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.