Rascasse Audience Intelligence

Keke Wyatt Audience in United States

A data profile of the people who buy, follow and care about Keke Wyatt in United States — modelled from more than twelve digital signal sources. Keke Wyatt has an estimated audience of 340,966 people in United States.

#63among R&B in United States#11285among Person in United States#6544in Music & Radio

The average Keke Wyatt fan in United States is 37.6 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, Texas, Florida.

Top brand affinities include Teyana Taylor, Internet celebrity, TMZ, with strongest over-indexing on Teyana Taylor (17.6× the country average).

Demographically, the Keke Wyatt audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Price Sensitivity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Keke Wyatt fan in United States is more female, around 37.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Teyana Taylor.

Category: Music & Radio · Type: Person · Subtype: R&B

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Keke Wyatt profile in United States.

Audience size
341K
in United States
Gender
82.5%♀
17.5% male
Age
37.6
average years
Country rank
#45235
Person in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Keke Wyatt fans

82.5% are female, 17.5% are male, average age 37.6.

Fig. 02

Gender split

82.5%
Female
17.5%
Male
Demographic split for Keke Wyatt audience in United States
MetricValue
Female82.5%
Male17.5%
Average age37.6
Estimated audience size340,966
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Keke Wyatt audience in United States
Age bracketShare%
16-1914%
20-2924%
30-3932%
40-4923%
50+7%
Fig. 04

Worldwide distribution

98.7%

of the worldwide Keke Wyatt audience comes from United States.

Worldwide audience distribution share by country for Keke Wyatt
CountryShare
United States98.7%
Brazil0.6%
Germany0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Keke Wyatt audience in United States is strongest.

Fig. 05

Top regions by affinity

Keke Wyatt fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~40K3.53×
02Mississippi~10K3.32×
03Maryland~20K2.70×
04Louisiana~10K2.65×
05Alabama~10K2.41×
06South Carolina~10K2.13×
07Washington, District of Columbia~2K1.98×
08North Carolina~20K1.92×
09Delaware~2K1.75×
10Tennessee~10K1.70×
11Virginia~10K1.54×
12Arkansas~4K1.44×
13Indiana~9K1.37×
14Michigan~10K1.35×
15Illinois~20K1.31×
16Texas~40K1.25×
17Missouri~7K1.22×
18Ohio~10K1.16×
19Pennsylvania~10K1.15×
20Kentucky~5K1.09×
21Oklahoma~4K1.07×
22New Jersey~10K1.06×
23Florida~30K1.04×
24New York~20K0.97×
25Nevada~3K0.92×
26Connecticut~3K0.91×
27Vermont<1K0.83×
28Montana<1K0.81×
29South Dakota<1K0.81×
30Alaska<1K0.80×
31North Dakota<1K0.79×
32Idaho~1K0.76×
33Maine<1K0.73×
34New Hampshire~1K0.72×
35Kansas~2K0.71×
36Rhode Island<1K0.70×
37West Virginia~1K0.68×
38Hawaii~1K0.66×
39Nebraska~1K0.63×
40New Mexico~1K0.63×
41Wisconsin~3K0.61×
42Utah~2K0.60×
43California~20K0.57×
44Arizona~4K0.56×
45Iowa~2K0.55×
46Minnesota~3K0.53×
47Massachusetts~4K0.50×
48Oregon~2K0.47×
49Washington~3K0.45×
50Colorado~3K0.45×
Fig. 06

Affinity by region

Affinity by region — Keke Wyatt, United States
0.45×1.00×3.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Keke Wyatt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Keke Wyatt audience
#·InterestCategoryAffinity×
01K. MichelleMusic & Radio18.64×
02Teyana TaylorMovies & TV17.60×
03Aston Villa F.C.Sports17.00×
04Jamie FoxxMovies & TV9.96×
05Internet celebrityInternet & Social Media6.54×
06Serena WilliamsSports5.69×
07QVCMovies & TV4.42×
08Online bankingBusiness & Career4.42×
09TMZInternet & Social Media4.33×
10Hair ironBeauty & Wellness4.29×
11Discount storesShopping4.28×
12FedExBusiness & Career3.88×
13Mortgage loansBusiness & Career3.41×
14Vehicle insuranceCars & Mobility3.01×
15Shopping mallsShopping2.92×
16TV talkshowsMovies & TV2.91×
17Pizza HutFood & Beverages2.79×
18McDonald'sFood & Beverages2.29×
19SubwayFood & Beverages2.25×
20FurnitureHome & Garden1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Keke Wyatt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Keke Wyatt audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.86×
Career OrientationPOWER2.75×
Convenience OrientationPREMIUM2.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Keke Wyatt audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.49×
DIY MentalityTHRILL0.60×
SustainabilityBALANCE0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Keke Wyatt have in United States?

Keke Wyatt has an estimated audience of 340,966 people in United States, concentrated in Georgia and Texas.

02

What is the gender split and age of Keke Wyatt fans?

82.5% of Keke Wyatt fans are female, 17.5% are male, with an average age of 37.6 years.

03

Which brands do Keke Wyatt fans like most?

Keke Wyatt fans show strongest brand affinity for Teyana Taylor (17.6×), Internet celebrity (6.54×), and TMZ (4.33×) over the country average.

04

Where do Keke Wyatt fans live in United States?

Keke Wyatt fans in United States are most concentrated in Georgia (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Keke Wyatt fans also like?

Beyond Keke Wyatt itself, the audience over-indexes on Internet celebrity (6.54×), TMZ (4.33×), Discount stores (4.28×), and Mortgage loans (3.41×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Keke Wyatt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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