Kennel Audience in United States

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Kennel has an estimated audience of 6,999,410 people in United States. 64.2% are female, 35.8% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Halsey, Oregon, Historic site, JDSU, Throne of Glass, Home staging.

The average Kennel fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Halsey, Oregon, Historic site, JDSU, with strongest over-indexing on Halsey, Oregon (6.46× the country average). Demographically, the Kennel audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Pet Ownership, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Kennel fans

Demographic split for Kennel audience in United States
MetricValue
Female64.2%
Male35.8%
Average age40.5
Estimated audience size6,999,410

Audience persona

The typical Kennel fan in United States is more female, around 40.5 years old, with strong Pet Ownership tendencies and a notable affinity for Halsey, Oregon.

Top regions in United States

Top regions ranked by reach for Kennel in United States
RegionReachAffinity
California805,3271.05×
Texas723,4281.2×
Florida392,0580.83×
New York291,9340.75×
Pennsylvania276,8191.17×
North Carolina211,8821.01×
Georgia203,3840.94×
Illinois193,9720.83×
Ohio190,6010.88×
Virginia161,3510.95×
Michigan156,5370.86×
Washington154,1891.1×
Arizona152,5431.07×
Tennessee140,8281×
New Jersey128,7380.72×
Missouri123,8671.1×
Indiana119,8140.94×
South Carolina111,7801.06×
Maryland107,8510.9×
Minnesota107,5981.07×
Colorado107,1470.97×
Wisconsin104,4760.99×
Louisiana103,8231.15×
Massachusetts94,9700.69×
Alabama93,7190.96×
Kentucky91,4651.04×
Oregon89,8571.12×
Oklahoma79,9601.03×
Arkansas69,9191.21×
Mississippi67,3001.17×
Connecticut66,3370.94×
Iowa62,2061.08×
Nevada61,7400.91×
Kansas60,2581.09×
Utah57,1530.91×
New Mexico43,9541.25×
Nebraska40,7621.16×
Idaho39,7961.13×
West Virginia29,9670.92×
Hawaii29,4770.98×
Montana23,3011.2×
Alaska21,7011.45×
Maine21,6140.86×
New Hampshire20,6490.75×
North Dakota20,2871.41×
Washington, District of Columbia18,7600.89×
South Dakota16,2811.01×
Delaware15,2110.79×
Rhode Island14,1370.63×
Vermont10,7920.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kennel audience
BrandAffinityCategory
Halsey, Oregon6.46×Travel & Leisure
Historic site2.84×Arts & Culture
JDSU2.01×Business & Career
Throne of Glass4.81×Literature
Home staging3.37×Home & Garden
Staycation2.09×Home & Garden
Fairy godmother4.36×Literature
Goop3.07×Internet & Social Media
Vocal harmony2.5×Music & Radio
Governor of Michigan3.71×Politics & Society
Mathcore4×Music & Radio
Nebraska Cornhuskers4.12×Sports
Hibachi3.42×Food & Beverages
Corona (band)2.42×Music & Radio
Hipster3.72×Politics & Society
Wok2.11×Food & Beverages
Google Home2.08×Technology & Electronics
Harlow3.7×Travel & Leisure
Jaws1.66×Movies & TV
WKRN-TV1.96×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kennel audience
TraitClusterScore
Pet OwnershipJOY1.3
IndividualismJOY1.09
PatriotismCONSERVATISM1.09
DIY MentalityTHRILL1.07
Convenience OrientationPREMIUM1.06
CreativityOPEN1.02

Worldwide distribution

Worldwide audience distribution share by country for Kennel
CountryShare
United States34.5%
United Kingdom9.2%
Italy7.7%

See Kennel audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Kennel have in United States?

Kennel has an estimated audience of 6,999,410 people in United States, concentrated in California and Texas.

What is the gender split and age of Kennel fans?

64.2% of Kennel fans are female, 35.8% are male, with an average age of 40.5 years.

Which brands do Kennel fans like most?

Kennel fans show strongest brand affinity for Halsey, Oregon (6.46×), Historic site (2.84×), and JDSU (2.01×) over the country average.

Where do Kennel fans live in United States?

Kennel fans in United States are most concentrated in California (reach 805,327), Texas (reach 723,428), and Florida (reach 392,058). These three regions account for the largest share of the active audience.

What other brands do Kennel fans also like?

Beyond Kennel itself, the audience over-indexes on Historic site (2.84×), JDSU (2.01×), Throne of Glass (4.81×), and Home staging (3.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kennel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.