Rascasse Audience Intelligence

Kevin Garnett Audience in United States

A data profile of the people who buy, follow and care about Kevin Garnett in United States — modelled from more than twelve digital signal sources. Kevin Garnett has an estimated audience of 1,224,148 people in United States.

The average Kevin Garnett fan in United States is 36.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Charles Barkley, Dennis Rodman, Bill Russell, with strongest over-indexing on Charles Barkley (71.94× the country average).

Demographically, the Kevin Garnett audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kevin Garnett fan in United States is more male, around 36.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Charles Barkley.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kevin Garnett profile in United States.

Audience size
1.2M
in United States
Gender
17.8%
82.2% male
Age
36.2
average years
Country rank
#20573
Person in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kevin Garnett fans

17.8% are female, 82.2% are male, average age 36.2.

Fig. 02

Gender split

17.8%
Female
82.2%
Male
Demographic split for Kevin Garnett audience in United States
MetricValue
Female17.8%
Male82.2%
Average age36.2
Estimated audience size1,224,148
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Kevin Garnett audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3921%
40-4918%
50+14%
Fig. 04

Worldwide distribution

69.9%

of the worldwide Kevin Garnett audience comes from United States.

Worldwide audience distribution share by country for Kevin Garnett
CountryShare
United States69.9%
Canada4.0%
United Kingdom2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kevin Garnett audience in United States is strongest.

Fig. 05

Top regions by affinity

Kevin Garnett fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~70K4.00×
02Massachusetts~40K1.78×
03North Dakota~4K1.59×
04South Carolina~30K1.46×
05Illinois~50K1.32×
06Rhode Island~5K1.30×
07New York~80K1.17×
08South Dakota~3K1.17×
09Maryland~20K1.16×
10Georgia~40K1.13×
11Connecticut~10K1.13×
12Washington, District of Columbia~4K1.10×
13Maine~5K1.09×
14Mississippi~10K1.08×
15New Hampshire~5K1.06×
16New Jersey~30K1.05×
17Louisiana~20K1.04×
18North Carolina~40K1.03×
19Delaware~3K1.00×
20Virginia~30K0.99×
21Michigan~30K0.97×
22Alabama~20K0.95×
23Texas~90K0.94×
24Indiana~20K0.93×
25Ohio~30K0.90×
26Wisconsin~20K0.89×
27Oklahoma~10K0.89×
28Arkansas~9K0.89×
29Pennsylvania~30K0.88×
30California~100K0.86×
31Tennessee~20K0.86×
32Nevada~10K0.86×
33Iowa~8K0.86×
34Vermont~2K0.86×
35Kentucky~10K0.85×
36Florida~70K0.82×
37Missouri~20K0.81×
38Nebraska~5K0.80×
39Alaska~2K0.80×
40Kansas~7K0.79×
41Hawaii~4K0.79×
42Arizona~20K0.77×
43West Virginia~4K0.76×
44Montana~2K0.75×
45Oregon~10K0.73×
46Washington~20K0.70×
47Colorado~10K0.69×
48Utah~7K0.68×
49New Mexico~4K0.64×
50Idaho~4K0.61×
Fig. 06

Affinity by region

Affinity by region — Kevin Garnett, United States
0.61×1.00×4.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kevin Garnett audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kevin Garnett audience
#·InterestCategoryAffinity×
01Charles BarkleySports71.94×
02Dennis RodmanSports68.68×
03Bill RussellSports68.37×
04Amandla StenbergMovies & TV57.90×
05Tim DuncanSports45.79×
06Zach LaVineSports45.65×
07Skip BaylessMovies & TV27.00×
08Josh DuhamelFashion & Accessoires20.00×
09De'Aaron FoxSports19.64×
10Seth GreenMovies & TV18.06×
11Wilt ChamberlainSports17.54×
12Sharon OsbourneMovies & TV16.73×
13NBA League PassSports15.52×
14Giannis AntetokounmpoSports15.07×
15Larry BirdSports14.60×
16Luka DončićSports13.93×
17Adam SandlerMovies & TV12.03×
18ZendayaMovies & TV11.37×
19Deion SandersSports11.30×
20Halle BerryMovies & TV10.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kevin Garnett audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Kevin Garnett audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.88×
PatriotismCONSERVATISM1.60×
Urban LifestyleOPEN1.31×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Kevin Garnett audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.55×
DIY MentalityTHRILL0.55×
Pet OwnershipJOY0.69×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Kevin Garnett have in United States?

Kevin Garnett has an estimated audience of 1,224,148 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kevin Garnett fans?

17.8% of Kevin Garnett fans are female, 82.2% are male, with an average age of 36.2 years.

03

Which brands do Kevin Garnett fans like most?

Kevin Garnett fans show strongest brand affinity for Charles Barkley (71.94×), Dennis Rodman (68.68×), and Bill Russell (68.37×) over the country average.

04

Where do Kevin Garnett fans live in United States?

Kevin Garnett fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Kevin Garnett fans also like?

Beyond Kevin Garnett itself, the audience over-indexes on Dennis Rodman (68.68×), Bill Russell (68.37×), Amandla Stenberg (57.9×), and Giannis Antetokounmpo (15.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kevin Garnett. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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