Kiawah Island, South Carolina Audience in United States

Kiawah Island, South Carolina logo

Kiawah Island, South Carolina has an estimated audience of 364,952 people in United States. 57.5% are female, 42.5% are male, average age 47.3. Top regions: South Carolina, North Carolina, New York. Top brand affinities: Product design, Kikar HaShabbat, headspace, Home equity, Governor of Michigan.

The average Kiawah Island, South Carolina fan in United States is 47.3 years old, more female, and lives primarily in South Carolina. The audience is concentrated in South Carolina, North Carolina, New York. Top brand affinities include Product design, Kikar HaShabbat, headspace, with strongest over-indexing on Product design (3.17× the country average). Demographically, the Kiawah Island, South Carolina audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Kiawah Island, South Carolina fans

Demographic split for Kiawah Island, South Carolina audience in United States
MetricValue
Female57.5%
Male42.5%
Average age47.3
Estimated audience size364,952

Audience persona

The typical Kiawah Island, South Carolina fan in United States is more female, around 47.3 years old, with strong Risk Appetite tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Kiawah Island, South Carolina in United States
RegionReachAffinity
South Carolina64,99311.84×
North Carolina32,5702.97×
New York21,2461.04×
Georgia20,6631.84×
Florida17,3130.7×
Ohio14,9801.33×
Texas14,5380.46×
Pennsylvania14,0751.15×
Virginia13,2331.49×
Tennessee11,8391.62×
California11,5220.29×
New Jersey10,3681.12×
Illinois9,8580.81×
Massachusetts9,6941.35×
Kentucky6,5831.44×
Maryland6,5171.04×
Michigan5,6950.6×
Indiana5,4300.81×
Connecticut4,9571.35×
Missouri4,2260.72×
Colorado4,0380.7×
Alabama3,7060.73×
Minnesota3,4250.65×
Wisconsin3,0740.56×
Arizona2,6240.35×
West Virginia2,1941.29×
Louisiana2,1150.45×
Washington2,0410.28×
Oklahoma1,7620.43×
Kansas1,6170.56×
Washington, District of Columbia1,5971.46×
Iowa1,5510.52×
New Hampshire1,4461.01×
Arkansas1,4170.47×
Mississippi1,3970.46×
Utah1,3850.42×
Oregon1,1150.27×
Maine1,0250.78×
Rhode Island9540.82×
Nebraska8870.48×
Delaware8740.87×
Nevada8470.24×
Vermont5490.86×
Idaho5060.28×
Hawaii4790.31×
Montana3970.39×
New Mexico3490.19×
South Dakota2720.32×
North Dakota2500.33×
Wyoming1980.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kiawah Island, South Carolina audience
BrandAffinityCategory
Product design3.17×Business & Career
Kikar HaShabbat23.27×News
headspace10.95×Health
Home equity2.1×Home & Garden
Governor of Michigan7.35×Politics & Society
Israel2.07×Travel & Leisure
Pro-Ject3.94×Music & Radio
Fairy godmother7.07×Literature
Cherish (group)10.11×Music & Radio
Suikoden IV28.6×Games
Wok5.22×Food & Beverages
Goop4.17×Internet & Social Media
Square foot gardening13.43×Home & Garden
Nebraska Cornhuskers football2.68×Sports
Urban horticulture2.62×Home & Garden
Jeep Wagoneer3.73×Cars & Mobility
JDSU1.99×Business & Career
Cryptic crossword8.62×Technology & Electronics
Google Home3.6×Technology & Electronics
Staycation1.76×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kiawah Island, South Carolina audience
TraitClusterScore
Risk AppetiteTHRILL3.08
Luxury OrientationPREMIUM2.28
TravellingTHRILL1.93
Design AffinityPREMIUM1.62
IndulgenceJOY1.55
Family OrientationCONSERVATISM1.44

Worldwide distribution

Worldwide audience distribution share by country for Kiawah Island, South Carolina
CountryShare
United States95.5%
Brazil1.9%
United Kingdom1.1%

See Kiawah Island, South Carolina audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Kiawah Island, South Carolina have in United States?

Kiawah Island, South Carolina has an estimated audience of 364,952 people in United States, concentrated in South Carolina and North Carolina.

What is the gender split and age of Kiawah Island, South Carolina fans?

57.5% of Kiawah Island, South Carolina fans are female, 42.5% are male, with an average age of 47.3 years.

Which brands do Kiawah Island, South Carolina fans like most?

Kiawah Island, South Carolina fans show strongest brand affinity for Product design (3.17×), Kikar HaShabbat (23.27×), and headspace (10.95×) over the country average.

Where do Kiawah Island, South Carolina fans live in United States?

Kiawah Island, South Carolina fans in United States are most concentrated in South Carolina (reach 64,993), North Carolina (reach 32,570), and New York (reach 21,246). These three regions account for the largest share of the active audience.

What other brands do Kiawah Island, South Carolina fans also like?

Beyond Kiawah Island, South Carolina itself, the audience over-indexes on Kikar HaShabbat (23.27×), headspace (10.95×), Home equity (2.1×), and Governor of Michigan (7.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kiawah Island, South Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.