Kimono Audience in United States

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Kimono has an estimated audience of 1,226,929 people in United States. 76.8% are female, 23.2% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Steampunk, Home equity, Natural rubber, Mangaka, Bank account.

The average Kimono fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Steampunk, Home equity, Natural rubber, with strongest over-indexing on Steampunk (6.02× the country average). Demographically, the Kimono audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Kimono fans

Demographic split for Kimono audience in United States
MetricValue
Female76.8%
Male23.2%
Average age37.0
Estimated audience size1,226,929

Audience persona

The typical Kimono fan in United States is more female, around 37.0 years old, with strong Design Affinity tendencies and a notable affinity for Steampunk.

Top regions in United States

Top regions ranked by reach for Kimono in United States
RegionReachAffinity
California190,2941.41×
Texas122,3341.16×
Florida90,9081.09×
New York72,2911.05×
North Carolina70,5191.91×
Georgia43,7901.16×
Illinois40,6470.99×
Pennsylvania37,6810.91×
Ohio32,9770.87×
Virginia31,5171.05×
Washington29,9801.22×
New Jersey29,8400.96×
Michigan28,1500.88×
Arizona25,4451.02×
Tennessee23,8850.97×
Maryland22,3011.06×
Massachusetts21,8950.91×
Indiana20,9300.93×
Missouri18,9540.96×
Colorado17,8800.92×
Oklahoma17,0291.25×
South Carolina16,1810.88×
Alabama15,9280.93×
Arkansas15,8301.57×
Minnesota15,7380.9×
Oregon15,1041.07×
Wisconsin14,9560.81×
Louisiana14,4490.91×
Kentucky13,5900.88×
Nevada13,4161.13×
Utah10,8560.99×
Connecticut10,3340.84×
Mississippi9,5510.94×
Kansas9,1310.94×
West Virginia8,9051.56×
Hawaii8,5731.63×
Iowa8,3850.83×
New Mexico5,9110.96×
Idaho5,7330.93×
Nebraska5,1990.84×
New Hampshire3,6120.75×
Maine3,5170.8×
Washington, District of Columbia3,1940.87×
Rhode Island3,0200.77×
Delaware2,8300.84×
Montana2,7470.81×
Alaska2,4860.95×
South Dakota2,2480.79×
North Dakota2,0580.82×
Vermont1,4660.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kimono audience
BrandAffinityCategory
Steampunk6.02×Fashion & Accessoires
Home equity2.31×Home & Garden
Natural rubber2.39×Cars & Mobility
Mangaka4.44×Literature
Bank account2.21×Business & Career
Birthday Gifts2.68×Kids & Family
Unique Gifts1.93×Shopping
Women's empowerment2.36×Politics & Society
Fairy godmother4.12×Literature
Mothercare1.78×Kids & Family
Regional styles of Mexican music1.55×Music & Radio
JDSU1.62×Business & Career
Iron Man (film)2.41×Movies & TV
Tezz3.58×Movies & TV
Morphine (band)3.93×Music & Radio
Home staging2.5×Home & Garden
Cam Ward1.81×Sports
Noodle (Gorillaz)1.69×Music & Radio
Jesse Plemons1.58×Movies & TV
Nebraska Cornhuskers football1.61×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kimono audience
TraitClusterScore
Design AffinityPREMIUM2.2
SustainabilityBALANCE1.87
Luxury OrientationPREMIUM1.7
CreativityOPEN1.67
Price SensitivityPREMIUM1.47
TravellingTHRILL1.43

Worldwide distribution

Worldwide audience distribution share by country for Kimono
CountryShare
Japan29.5%
United States12.8%
Taiwan4.5%

See Kimono audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Kimono have in United States?

Kimono has an estimated audience of 1,226,929 people in United States, concentrated in California and Texas.

What is the gender split and age of Kimono fans?

76.8% of Kimono fans are female, 23.2% are male, with an average age of 37.0 years.

Which brands do Kimono fans like most?

Kimono fans show strongest brand affinity for Steampunk (6.02×), Home equity (2.31×), and Natural rubber (2.39×) over the country average.

Where do Kimono fans live in United States?

Kimono fans in United States are most concentrated in California (reach 190,294), Texas (reach 122,334), and Florida (reach 90,908). These three regions account for the largest share of the active audience.

What other brands do Kimono fans also like?

Beyond Kimono itself, the audience over-indexes on Home equity (2.31×), Natural rubber (2.39×), Mangaka (4.44×), and Bank account (2.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kimono. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.