King County, Washington Audience in United States

King County, Washington logo

King County, Washington has an estimated audience of 1,397,528 people in United States. 57.4% are female, 42.6% are male, average age 39.6. Top brand affinities: Stamp collecting, Historic site, Tipsy Elves, Pantsuit, Hipster.

Top brand affinities include Stamp collecting, Historic site, Tipsy Elves, with strongest over-indexing on Stamp collecting (15.42× the country average). Demographically, the King County, Washington audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Family Orientation, Indulgence.

Category: Travel & Leisure · Type: POI

Demographics of King County, Washington fans

Demographic split for King County, Washington audience in United States
MetricValue
Female57.4%
Male42.6%
Average age39.6
Estimated audience size1,397,528

Audience persona

The typical King County, Washington fan in United States is more female, around 39.6 years old, with strong Family Orientation tendencies and a notable affinity for Stamp collecting.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for King County, Washington audience
BrandAffinityCategory
Stamp collecting15.42×Home & Garden
Historic site8.03×Arts & Culture
Tipsy Elves15.42×Shopping
Pantsuit15.42×Fashion & Accessoires
Hipster12.04×Politics & Society
Arrietty15.42×Movies & TV
Fairy godmother7.35×Literature
Life of Pi9.02×Movies & TV
Elsword15.42×Games
Regional styles of Mexican music2.64×Music & Radio
Kendra Scott2.71×Fashion & Accessoires
Natural rubber1.81×Cars & Mobility
Israel1.77×Travel & Leisure
Northrop Grumman5.35×Business & Career
Eden Lake6.86×Movies & TV
Vocal harmony3.71×Music & Radio
Governor of Michigan5.95×Politics & Society
Cam WardSports
San Jacinto, California9.04×Travel & Leisure
Nationality1.61×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by King County, Washington audience
TraitClusterScore
Family OrientationCONSERVATISM1.89
IndulgenceJOY1.77
Risk AppetiteTHRILL1.62
TravellingTHRILL1.55
Need for SecurityCONSERVATISM1.53
Early Adopter MentalityPOWER1.5

Worldwide distribution

Worldwide audience distribution share by country for King County, Washington
CountryShare
United States85.9%
India4.9%
United Kingdom1.8%

See King County, Washington audiences in other countries

More Travel & Leisure audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for King County, Washington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.