Kinky boots Audience in United States

Kinky boots has an estimated audience of 539,268 people in United States. 75.8% are female, 24.2% are male, average age 35.6. Top regions: California, New York, Florida. Top brand affinities: Google Maps, Hair conditioner, Capital One, Indeed.com, United States Postal Service.

The average Kinky boots fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Google Maps, Hair conditioner, Capital One, with strongest over-indexing on Google Maps (4.38× the country average). Demographically, the Kinky boots audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Musical

Demographics of Kinky boots fans

Demographic split for Kinky boots audience in United States
MetricValue
Female75.8%
Male24.2%
Average age35.6
Estimated audience size539,268

Audience persona

The typical Kinky boots fan in United States is more female, around 35.6 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Kinky boots in United States
RegionReachAffinity
California56,9090.96×
New York43,8401.45×
Florida33,6320.92×
Texas29,9950.65×
Pennsylvania20,8561.15×
New Jersey20,5621.5×
Illinois16,9000.94×
North Carolina16,7431.03×
Indiana16,4051.67×
Ohio15,5440.94×
Virginia14,8731.13×
Massachusetts14,1751.33×
Tennessee12,6751.17×
Georgia11,6810.7×
Washington10,8571×
Michigan10,5180.75×
Minnesota10,3251.34×
Wisconsin10,1211.25×
Maryland9,9681.08×
Arizona9,6970.88×
Oregon8,9181.44×
Connecticut8,6881.61×
Colorado8,4741×
Missouri7,9240.91×
South Carolina7,8530.97×
Oklahoma6,8761.15×
Kentucky6,2870.93×
Alabama4,5480.6×
Louisiana4,4940.65×
Iowa4,2570.96×
Utah4,1090.85×
Delaware3,8062.56×
Nevada3,4830.67×
Hawaii3,2071.38×
Arkansas3,1710.71×
Kansas2,9800.7×
New Mexico2,9731.1×
Idaho2,5770.95×
Mississippi2,1830.49×
New Hampshire2,1651.02×
Maine2,0841.08×
Washington, District of Columbia1,8241.13×
Nebraska1,7780.66×
West Virginia1,6790.67×
Rhode Island1,4790.86×
Montana1,3390.89×
Vermont1,0761.14×
Alaska7780.67×
South Dakota7580.61×
North Dakota5530.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kinky boots audience
BrandAffinityCategory
Google Maps4.38×Internet & Social Media
Hair conditioner7.08×Beauty & Wellness
Capital One4.22×Business & Career
Indeed.com4.18×Business & Career
United States Postal Service3.01×Business & Career
Autism Awareness6.42×Health
Hair straightening4.22×Beauty & Wellness
Diabetes mellitus awareness4.43×Health
Khan Academy5.28×Business & Career
Circle K4.42×Shopping
Diana Ross8.49×Music & Radio
DeviantArt4.39×Internet & Social Media
Enterprise Rent-A-Car3.75×Cars & Mobility
Lace wig3.44×Beauty & Wellness
Google News3.52×News
Kendra Scott6.29×Fashion & Accessoires
Singer-songwriter2.37×Music & Radio
Beetlejuice2.84×Movies & TV
The UPS Store2.62×Shopping
Teyana Taylor5.38×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kinky boots audience
TraitClusterScore
ExtroversionTHRILL1.36
Luxury OrientationPREMIUM1.36
Price SensitivityPREMIUM1.28
IndulgenceJOY1.25
Healthy LifestyleBALANCE1.14
CreativityOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Kinky boots
CountryShare
United States44.6%
United Kingdom12.3%
Germany6.5%

See Kinky boots audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Kinky boots have in United States?

Kinky boots has an estimated audience of 539,268 people in United States, concentrated in California and New York.

What is the gender split and age of Kinky boots fans?

75.8% of Kinky boots fans are female, 24.2% are male, with an average age of 35.6 years.

Which brands do Kinky boots fans like most?

Kinky boots fans show strongest brand affinity for Google Maps (4.38×), Hair conditioner (7.08×), and Capital One (4.22×) over the country average.

Where do Kinky boots fans live in United States?

Kinky boots fans in United States are most concentrated in California (reach 56,909), New York (reach 43,840), and Florida (reach 33,632). These three regions account for the largest share of the active audience.

What other brands do Kinky boots fans also like?

Beyond Kinky boots itself, the audience over-indexes on Hair conditioner (7.08×), Capital One (4.22×), Indeed.com (4.18×), and United States Postal Service (3.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kinky boots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.