Kinky boots Audience in United States

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Kinky boots has an estimated audience of 539,268 people in United States. 75.8% are female, 24.2% are male, average age 35.6. Top regions: California, New York, Florida. Top brand affinities: Historic site, Goop, Zoo Tycoon (series), Governor of Michigan, Jesse Plemons.

The average Kinky boots fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Historic site, Goop, Zoo Tycoon (series), with strongest over-indexing on Historic site (3.72× the country average). Demographically, the Kinky boots audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Musical

Demographics of Kinky boots fans

Demographic split for Kinky boots audience in United States
MetricValue
Female75.8%
Male24.2%
Average age35.6
Estimated audience size539,268

Audience persona

The typical Kinky boots fan in United States is more female, around 35.6 years old, with strong Extroversion tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Kinky boots in United States
RegionReachAffinity
California56,9090.96×
New York43,8401.45×
Florida33,6320.92×
Texas29,9950.65×
Pennsylvania20,8561.15×
New Jersey20,5621.5×
Illinois16,9000.94×
North Carolina16,7431.03×
Indiana16,4051.67×
Ohio15,5440.94×
Virginia14,8731.13×
Massachusetts14,1751.33×
Tennessee12,6751.17×
Georgia11,6810.7×
Washington10,8571×
Michigan10,5180.75×
Minnesota10,3251.34×
Wisconsin10,1211.25×
Maryland9,9681.08×
Arizona9,6970.88×
Oregon8,9181.44×
Connecticut8,6881.61×
Colorado8,4741×
Missouri7,9240.91×
South Carolina7,8530.97×
Oklahoma6,8761.15×
Kentucky6,2870.93×
Alabama4,5480.6×
Louisiana4,4940.65×
Iowa4,2570.96×
Utah4,1090.85×
Delaware3,8062.56×
Nevada3,4830.67×
Hawaii3,2071.38×
Arkansas3,1710.71×
Kansas2,9800.7×
New Mexico2,9731.1×
Idaho2,5770.95×
Mississippi2,1830.49×
New Hampshire2,1651.02×
Maine2,0841.08×
Washington, District of Columbia1,8241.13×
Nebraska1,7780.66×
West Virginia1,6790.67×
Rhode Island1,4790.86×
Montana1,3390.89×
Vermont1,0761.14×
Alaska7780.67×
South Dakota7580.61×
North Dakota5530.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kinky boots audience
BrandAffinityCategory
Historic site3.72×Arts & Culture
Goop4.26×Internet & Social Media
Zoo Tycoon (series)15.37×Games
Governor of Michigan4.78×Politics & Society
Jesse Plemons2.19×Movies & TV
Kendra Scott1.82×Fashion & Accessoires
Harlow7.19×Travel & Leisure
edureka19.25×Business & Career
Grinch2.09×Movies & TV
Fairy godmother3.87×Literature
Staycation1.68×Home & Garden
Vocal harmony2.29×Music & Radio
headspace4.66×Health
JDSU1.5×Business & Career
TV Fanatic4.86×Movies & TV
On the Border Mexican Grill & Cantina3.1×Food & Beverages
Fast Five3.65×Movies & TV
Hibachi3.48×Food & Beverages
Grace Slick3.78×Music & Radio
Hardik Pandya6.49×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kinky boots audience
TraitClusterScore
ExtroversionTHRILL1.36
Luxury OrientationPREMIUM1.36
Price SensitivityPREMIUM1.28
IndulgenceJOY1.25
Healthy LifestyleBALANCE1.14
CreativityOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Kinky boots
CountryShare
United States44.6%
United Kingdom12.3%
Germany6.5%

See Kinky boots audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Kinky boots have in United States?

Kinky boots has an estimated audience of 539,268 people in United States, concentrated in California and New York.

What is the gender split and age of Kinky boots fans?

75.8% of Kinky boots fans are female, 24.2% are male, with an average age of 35.6 years.

Which brands do Kinky boots fans like most?

Kinky boots fans show strongest brand affinity for Historic site (3.72×), Goop (4.26×), and Zoo Tycoon (series) (15.37×) over the country average.

Where do Kinky boots fans live in United States?

Kinky boots fans in United States are most concentrated in California (reach 56,909), New York (reach 43,840), and Florida (reach 33,632). These three regions account for the largest share of the active audience.

What other brands do Kinky boots fans also like?

Beyond Kinky boots itself, the audience over-indexes on Goop (4.26×), Zoo Tycoon (series) (15.37×), Governor of Michigan (4.78×), and Jesse Plemons (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kinky boots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.