Rascasse Audience Intelligence

Kinky boots Audience in United States

A data profile of the people who buy, follow and care about Kinky boots in United States — modelled from more than twelve digital signal sources. Kinky boots has an estimated audience of 540,281 people in United States.

#30among Musical in United States#4869in Music & Radio

The average Kinky boots fan in United States is 35.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include FedEx, Hair conditioner, Discount stores, with strongest over-indexing on FedEx (6.85× the country average).

Demographically, the Kinky boots audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kinky boots fan in United States is more female, around 35.6 years old, with strong Price Sensitivity tendencies and a notable affinity for FedEx.

Category: Music & Radio · Type: Musical

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kinky boots profile in United States.

Audience size
540K
in United States
Gender
75.8%♀
24.2% male
Age
35.6
average years
Country rank
#35012
Musical in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kinky boots fans

75.8% are female, 24.2% are male, average age 35.6.

Fig. 02

Gender split

75.8%
Female
24.2%
Male
Demographic split for Kinky boots audience in United States
MetricValue
Female75.8%
Male24.2%
Average age35.6
Estimated audience size540,281
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Kinky boots audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3921%
40-4920%
50+11%
Fig. 04

Worldwide distribution

43.5%

of the worldwide Kinky boots audience comes from United States.

Worldwide audience distribution share by country for Kinky boots
CountryShare
United States43.5%
United Kingdom12.8%
Germany6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kinky boots audience in United States is strongest.

Fig. 05

Top regions by affinity

Kinky boots fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~3K2.22×
02Vermont~2K2.06×
03Maine~4K1.92×
04Connecticut~10K1.91×
05Massachusetts~20K1.85×
06Indiana~20K1.58×
07Oregon~8K1.35×
08West Virginia~3K1.29×
09Illinois~20K1.28×
10New Hampshire~3K1.25×
11Hawaii~3K1.24×
12Wisconsin~10K1.20×
13Pennsylvania~20K1.19×
14Minnesota~9K1.19×
15New York~40K1.18×
16Tennessee~10K1.18×
17New Jersey~20K1.16×
18Iowa~5K1.15×
19Montana~2K1.14×
20Michigan~20K1.11×
21North Carolina~20K1.10×
22New Mexico~3K1.09×
23Virginia~10K1.08×
24Washington, District of Columbia~2K1.07×
25Colorado~9K1.01×
26Oklahoma~6K1.00×
27Washington~10K0.98×
28Maryland~9K0.96×
29Rhode Island~2K0.92×
30South Carolina~7K0.91×
31Idaho~2K0.90×
32California~50K0.89×
33Kentucky~6K0.89×
34Ohio~10K0.82×
35Alaska<1K0.82×
36Florida~30K0.80×
37Missouri~7K0.80×
38Kansas~3K0.80×
39Utah~4K0.78×
40North Dakota<1K0.75×
41Arizona~8K0.74×
42South Dakota<1K0.74×
43Arkansas~3K0.73×
44Nebraska~2K0.70×
45Alabama~5K0.68×
46Louisiana~5K0.68×
47Nevada~3K0.66×
48Georgia~10K0.65×
49Mississippi~3K0.63×
50Texas~30K0.59×
Fig. 06

Affinity by region

Affinity by region — Kinky boots, United States
0.59×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kinky boots audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kinky boots audience
#·InterestCategoryAffinity×
01DHL ExpressBusiness & Career15.37×
02FedExBusiness & Career6.85×
03MelaninBeauty & Wellness6.04×
04Hair conditionerBeauty & Wellness5.83×
05Teyana TaylorMovies & TV5.23×
06Hair straighteningBeauty & Wellness4.35×
07QVCMovies & TV4.29×
08Discount storesShopping3.91×
09Hair ironBeauty & Wellness3.70×
10Shopping mallsShopping3.28×
11Mortgage loansBusiness & Career3.12×
12Lace wigBeauty & Wellness3.09×
13Vehicle insuranceCars & Mobility2.88×
14The UPS StoreShopping2.76×
15United States Postal ServiceBusiness & Career2.75×
16TMZInternet & Social Media2.36×
17McDonald'sFood & Beverages2.32×
18PinterestInternet & Social Media2.26×
19Pizza HutFood & Beverages2.16×
20FurnitureHome & Garden1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kinky boots audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kinky boots audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.79×
Convenience OrientationPREMIUM1.68×
IndulgenceJOY1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kinky boots audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
Risk AppetiteTHRILL0.73×
Early Adopter MentalityPOWER0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kinky boots have in United States?

Kinky boots has an estimated audience of 540,281 people in United States, concentrated in California and New York.

02

What is the gender split and age of Kinky boots fans?

75.8% of Kinky boots fans are female, 24.2% are male, with an average age of 35.6 years.

03

Which brands do Kinky boots fans like most?

Kinky boots fans show strongest brand affinity for FedEx (6.85×), Hair conditioner (5.83×), and Discount stores (3.91×) over the country average.

04

Where do Kinky boots fans live in United States?

Kinky boots fans in United States are most concentrated in California (reach ~50K), New York (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Kinky boots fans also like?

Beyond Kinky boots itself, the audience over-indexes on Hair conditioner (5.83×), Discount stores (3.91×), Shopping malls (3.28×), and Mortgage loans (3.12×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kinky boots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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