Lakewood Church Audience in United States

Lakewood Church logo

Lakewood Church has an estimated audience of 1,043,424 people in United States. 69.0% are female, 31.0% are male, average age 46.7. Top regions: Texas, California, Florida. Top brand affinities: headspace, Ayrton Senna, Wok, Google Home, Hibachi.

The average Lakewood Church fan in United States is 46.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include headspace, Ayrton Senna, Wok, with strongest over-indexing on headspace (12.6× the country average). Demographically, the Lakewood Church audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Risk Appetite, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Church

Demographics of Lakewood Church fans

Demographic split for Lakewood Church audience in United States
MetricValue
Female69.0%
Male31.0%
Average age46.7
Estimated audience size1,043,424

Audience persona

The typical Lakewood Church fan in United States is more female, around 46.7 years old, with strong Risk Appetite tendencies and a notable affinity for headspace.

Top regions in United States

Top regions ranked by reach for Lakewood Church in United States
RegionReachAffinity
Texas782,5689.41×
California73,5700.64×
Florida66,4930.94×
Arizona47,2672.22×
Alabama46,6063.2×
Missouri43,1642.57×
New York32,3010.55×
Georgia31,6580.98×
North Carolina26,2630.84×
Illinois24,7740.71×
Ohio22,3570.7×
Tennessee20,1880.96×
Louisiana20,0761.49×
Pennsylvania19,8560.57×
Virginia19,7240.78×
Michigan18,1970.67×
New Jersey17,2690.65×
Maryland16,6810.93×
Oklahoma15,9331.38×
Washington13,8460.66×
Colorado13,4760.82×
Indiana13,2990.7×
South Carolina12,1740.78×
Massachusetts10,6870.52×
Minnesota10,1840.68×
Kentucky9,6700.74×
Mississippi8,6791.01×
Arkansas8,4430.98×
Wisconsin8,1020.52×
Oregon7,1690.6×
Nevada7,0550.7×
Connecticut6,0850.58×
Kansas5,8690.71×
Iowa5,4010.63×
New Mexico4,8140.92×
Utah3,5120.38×
Nebraska3,4790.66×
Hawaii3,4320.77×
Alaska2,8151.26×
West Virginia2,6580.55×
Idaho2,3950.46×
Washington, District of Columbia2,0180.64×
Montana1,8330.63×
Delaware1,7790.62×
New Hampshire1,5760.38×
Maine1,4690.39×
Rhode Island1,3670.41×
South Dakota1,1970.5×
North Dakota1,1380.53×
Wyoming1,0490.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lakewood Church audience
BrandAffinityCategory
headspace12.6×Health
Ayrton Senna9.29×Sports
Wok5.83×Food & Beverages
Google Home5.74×Technology & Electronics
Hibachi6.13×Food & Beverages
Grace Slick6.69×Music & Radio
Nationality1.62×Politics & Society
Goop4.03×Internet & Social Media
Certified diabetes educator10×Business & Career
Governor of Michigan5.3×Politics & Society
Tierra Cali4.9×Travel & Leisure
Cherish (group)6.93×Music & Radio
Ira Glass10.28×Music & Radio
edureka21.27×Business & Career
TV Fanatic6.11×Movies & TV
Gary Clark, Jr.7.4×Music & Radio
Mothercare1.75×Kids & Family
Kikar HaShabbat8.49×News
Goma8.88×Travel & Leisure
Fairy godmother3.45×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lakewood Church audience
TraitClusterScore
Risk AppetiteTHRILL2.6
SustainabilityBALANCE1.59
Design AffinityPREMIUM1.5
Luxury OrientationPREMIUM1.39
DIY MentalityTHRILL1.36
SpiritualityBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for Lakewood Church
CountryShare
United States87.4%
India2.3%
Canada1.7%

See Lakewood Church audiences in other countries

More Church audiences in United States

Frequently asked questions

How many fans does Lakewood Church have in United States?

Lakewood Church has an estimated audience of 1,043,424 people in United States, concentrated in Texas and California.

What is the gender split and age of Lakewood Church fans?

69.0% of Lakewood Church fans are female, 31.0% are male, with an average age of 46.7 years.

Which brands do Lakewood Church fans like most?

Lakewood Church fans show strongest brand affinity for headspace (12.6×), Ayrton Senna (9.29×), and Wok (5.83×) over the country average.

Where do Lakewood Church fans live in United States?

Lakewood Church fans in United States are most concentrated in Texas (reach 782,568), California (reach 73,570), and Florida (reach 66,493). These three regions account for the largest share of the active audience.

What other brands do Lakewood Church fans also like?

Beyond Lakewood Church itself, the audience over-indexes on Ayrton Senna (9.29×), Wok (5.83×), Google Home (5.74×), and Hibachi (6.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lakewood Church. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.