Landscape lighting Audience in United States

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Landscape lighting has an estimated audience of 1,374,032 people in United States. 44.1% are female, 55.9% are male, average age 41.4. Top regions: Florida, California, Texas. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Oneida County, New York, Voltron: Legendary Defender.

The average Landscape lighting fan in United States is 41.4 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Landscape lighting audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Landscape lighting fans

Demographic split for Landscape lighting audience in United States
MetricValue
Female44.1%
Male55.9%
Average age41.4
Estimated audience size1,374,032

Audience persona

The typical Landscape lighting fan in United States is more male, around 41.4 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Landscape lighting in United States
RegionReachAffinity
Florida188,1472.02×
California174,7851.16×
Texas145,0261.23×
New York74,6190.97×
Illinois58,7281.28×
Georgia56,6231.34×
Ohio55,4021.31×
North Carolina53,8511.3×
Pennsylvania52,7481.14×
New Jersey51,5331.47×
Arizona48,4331.73×
Michigan38,1721.06×
Tennessee36,1751.31×
Indiana33,9371.35×
South Carolina32,9411.59×
Virginia32,4810.97×
Missouri27,4491.24×
Washington27,4030.99×
Massachusetts26,8000.99×
Kentucky25,1971.46×
Alabama24,3891.27×
Maryland20,1990.85×
Louisiana19,9991.13×
Colorado18,7920.87×
Wisconsin16,7010.81×
Nevada15,9191.2×
Minnesota14,5870.74×
Oklahoma14,4140.94×
Connecticut14,3941.04×
Oregon13,0920.83×
Kansas12,6851.17×
Utah12,0570.98×
Arkansas11,4811.01×
Iowa10,4230.92×
Mississippi10,4190.92×
New Hampshire7,1181.31×
Nebraska6,8801×
Idaho5,7610.84×
West Virginia5,2790.83×
Delaware4,4191.17×
Rhode Island3,9060.89×
New Mexico3,2000.46×
Hawaii2,7680.47×
Maine2,4950.51×
Washington, District of Columbia1,8990.46×
South Dakota1,8380.58×
North Dakota1,5430.55×
Montana1,5410.4×
Vermont8380.35×
Wyoming7170.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Landscape lighting audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.66×Technology & Electronics
Oneida County, New York16.44×
Voltron: Legendary Defender17.09×Movies & TV
The Historian16.48×Literature
Fairy godmother7.63×Literature
South Asian cuisine8.32×Food & Beverages
Governor of Michigan6.86×Politics & Society
Israel1.91×Travel & Leisure
Regional styles of Mexican music2.22×Music & Radio
Eurail16.57×Cars & Mobility
Meals on Wheels4.28×Food & Beverages
Goop3.94×Internet & Social Media
Vocal harmony3.26×Music & Radio
Cherish (group)7.33×Music & Radio
Hibachi5.26×Food & Beverages
Wok4.36×Food & Beverages
Grinch2.59×Movies & TV
Historic site2.67×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Landscape lighting audience
TraitClusterScore
Quality AwarenessPREMIUM2.6
DIY MentalityTHRILL1.92
Design AffinityPREMIUM1.63
Luxury OrientationPREMIUM1.54
Convenience OrientationPREMIUM1.5
IndulgenceJOY1.43

Worldwide distribution

Worldwide audience distribution share by country for Landscape lighting
CountryShare
United States32.3%
United Kingdom7.5%
Australia4.4%

See Landscape lighting audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Landscape lighting have in United States?

Landscape lighting has an estimated audience of 1,374,032 people in United States, concentrated in Florida and California.

What is the gender split and age of Landscape lighting fans?

44.1% of Landscape lighting fans are female, 55.9% are male, with an average age of 41.4 years.

Which brands do Landscape lighting fans like most?

Landscape lighting fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.66×) over the country average.

Where do Landscape lighting fans live in United States?

Landscape lighting fans in United States are most concentrated in Florida (reach 188,147), California (reach 174,785), and Texas (reach 145,026). These three regions account for the largest share of the active audience.

What other brands do Landscape lighting fans also like?

Beyond Landscape lighting itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.66×), Oneida County, New York (16.44×), and Voltron: Legendary Defender (17.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Landscape lighting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.