Latitude Audience in United States

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Latitude has an estimated audience of 1,733,943 people in United States. 57.9% are female, 42.1% are male, average age 39.9. Top regions: California, Florida, Texas. Top brand affinities: Pillow, 3D printing, MK, Boracay, Sailor.

The average Latitude fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Pillow, 3D printing, MK, with strongest over-indexing on Pillow (2.67× the country average). Demographically, the Latitude audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Convenience Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Latitude fans

Demographic split for Latitude audience in United States
MetricValue
Female57.9%
Male42.1%
Average age39.9
Estimated audience size1,733,943

Audience persona

The typical Latitude fan in United States is more female, around 39.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Latitude in United States
RegionReachAffinity
California213,3091.12×
Florida190,3241.62×
Texas176,0301.18×
Virginia122,7972.91×
New York93,6430.97×
Illinois51,3340.89×
Georgia50,4250.94×
North Carolina47,5220.91×
Michigan47,1161.04×
Pennsylvania44,9340.77×
Colorado40,6941.49×
Massachusetts39,9971.17×
Washington39,8671.15×
Ohio38,6610.72×
Maryland34,6951.16×
Missouri32,8051.17×
New Jersey31,0000.7×
Arizona26,8960.76×
Indiana26,2370.83×
Oregon25,9091.3×
South Carolina24,5190.94×
Minnesota24,2220.97×
Wisconsin23,9500.92×
Tennessee23,1290.66×
Louisiana19,2580.86×
New Mexico19,1662.2×
Alabama18,6520.77×
Kentucky15,8720.73×
Utah15,3390.99×
Connecticut14,4050.83×
Oklahoma14,2830.74×
Nebraska11,2101.29×
Mississippi11,0640.77×
Nevada10,7550.64×
Kansas10,3820.76×
Iowa10,2650.72×
Arkansas9,3270.65×
Idaho7,5730.87×
Hawaii7,1780.96×
Washington, District of Columbia6,9411.33×
New Hampshire6,8371×
West Virginia6,6730.83×
Maine6,3421.02×
Alaska4,3971.19×
Montana4,2250.88×
Rhode Island3,8130.69×
South Dakota3,5350.88×
Delaware3,0590.64×
North Dakota2,9850.84×
Vermont2,6550.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Latitude audience
BrandAffinityCategory
Pillow2.67×Home & Garden
3D printing3.12×Technology & Electronics
MK2.19×Music & Radio
Boracay3.8×Travel & Leisure
Sailor1.93×Travel & Leisure
N1 road (South Africa)1.56×Travel & Leisure
JTV (Indonesia)1.98×
Mackenzie Foy2.43×Fashion & Accessoires
English literature2.05×Literature
Information technology consulting2.01×Technology & Electronics
Penn & Teller2.23×Movies & TV
Northrop Grumman1.7×Business & Career
Life of Pi2.46×Movies & TV
Barclays Center3.11×Sports
Julius Caesar (play)1.6×
Gaelic football1.7×Sports
International University of Business Agriculture and Technology2.51×Business & Career
Enfamil1.59×Kids & Family
Tuscany1.64×Travel & Leisure
Colorado River1.51×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Latitude audience
TraitClusterScore
Convenience OrientationPREMIUM1.77
Career OrientationPOWER1.73
Family OrientationCONSERVATISM1.57
Community OrientationOPEN1.44
Price SensitivityPREMIUM1.43
IndividualismJOY1.41

Worldwide distribution

Worldwide audience distribution share by country for Latitude
CountryShare
United States23.6%
Brazil10.7%
Australia8.2%

See Latitude audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Latitude have in United States?

Latitude has an estimated audience of 1,733,943 people in United States, concentrated in California and Florida.

What is the gender split and age of Latitude fans?

57.9% of Latitude fans are female, 42.1% are male, with an average age of 39.9 years.

Which brands do Latitude fans like most?

Latitude fans show strongest brand affinity for Pillow (2.67×), 3D printing (3.12×), and MK (2.19×) over the country average.

Where do Latitude fans live in United States?

Latitude fans in United States are most concentrated in California (reach 213,309), Florida (reach 190,324), and Texas (reach 176,030). These three regions account for the largest share of the active audience.

What other brands do Latitude fans also like?

Beyond Latitude itself, the audience over-indexes on 3D printing (3.12×), MK (2.19×), Boracay (3.8×), and Sailor (1.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Latitude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.