Laufey Audience in United States

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Laufey has an estimated audience of 5,048,570 people in United States. 49.8% are female, 50.2% are male, average age 35.1. Top regions: California, Texas, New York. Top brand affinities: Tulare County, California, Elsword, Home construction, Combat sport, Salman Khan.

The average Laufey fan in United States is 35.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Tulare County, California, Elsword, Home construction, with strongest over-indexing on Tulare County, California (25.23× the country average). Demographically, the Laufey audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Laufey fans

Demographic split for Laufey audience in United States
MetricValue
Female49.8%
Male50.2%
Average age35.1
Estimated audience size5,048,570

Audience persona

The typical Laufey fan in United States is balanced, around 35.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tulare County, California.

Top regions in United States

Top regions ranked by reach for Laufey in United States
RegionReachAffinity
California1,163,7552.1×
Texas594,4391.37×
New York434,8031.54×
Florida356,9501.04×
Illinois225,1221.34×
Georgia179,7881.16×
Pennsylvania176,2901.04×
Virginia173,6281.41×
New Jersey171,2601.33×
Washington157,1881.55×
North Carolina156,5321.03×
Massachusetts141,5491.42×
Ohio132,8600.85×
Arizona127,0711.23×
Michigan121,1900.92×
Maryland118,5331.37×
Tennessee88,0090.87×
Indiana84,4930.92×
Colorado70,4190.88×
Minnesota65,0070.9×
Oregon64,5301.12×
Missouri63,9670.79×
Nevada62,0221.27×
Connecticut60,3981.19×
South Carolina58,5460.77×
Wisconsin58,4040.77×
Utah57,5841.27×
Louisiana54,4970.84×
Alabama50,2620.71×
Oklahoma50,0760.89×
Kentucky47,8400.76×
Hawaii35,0131.61×
Kansas33,1020.83×
Arkansas30,6730.74×
Iowa29,5530.71×
Mississippi24,9670.6×
Washington, District of Columbia24,4551.61×
Rhode Island20,5911.28×
Nebraska20,0950.79×
New Mexico19,9150.79×
Idaho18,2830.72×
New Hampshire15,3190.77×
West Virginia13,6940.58×
Maine13,0670.72×
Delaware12,4200.89×
Alaska9,4970.88×
Vermont7,2840.82×
Montana6,7840.48×
South Dakota6,3380.54×
North Dakota5,8020.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Laufey audience
BrandAffinityCategory
Tulare County, California25.23×Travel & Leisure
Elsword24.99×Games
Home construction1.93×Home & Garden
Combat sport1.7×Sports
Salman Khan7.51×Movies & TV
Nationality1.64×Politics & Society
Goop4.05×Internet & Social Media
Home staging3.83×Home & Garden
Stay at Home Mum9.76×Kids & Family
Staycation2.38×Home & Garden
Israel1.52×Travel & Leisure
Mathcore5.66×Music & Radio
Ayrton Senna6.97×Sports
Grinch2.56×Movies & TV
Guy Fieri2.47×Movies & TV
Corona (band)3.66×Music & Radio
Governor of Michigan4.59×Politics & Society
Home Delivery1.91×Food & Beverages
Harlow7.1×Travel & Leisure
JDSU1.81×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Laufey audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.5
Early Adopter MentalityPOWER1.44
Design AffinityPREMIUM1.4
SustainabilityBALANCE1.23
MindfulnessBALANCE1.21
ExtroversionTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Laufey
CountryShare
United States46.8%
United Kingdom6.2%
Canada5.2%

See Laufey audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Laufey have in United States?

Laufey has an estimated audience of 5,048,570 people in United States, concentrated in California and Texas.

What is the gender split and age of Laufey fans?

49.8% of Laufey fans are female, 50.2% are male, with an average age of 35.1 years.

Which brands do Laufey fans like most?

Laufey fans show strongest brand affinity for Tulare County, California (25.23×), Elsword (24.99×), and Home construction (1.93×) over the country average.

Where do Laufey fans live in United States?

Laufey fans in United States are most concentrated in California (reach 1,163,755), Texas (reach 594,439), and New York (reach 434,803). These three regions account for the largest share of the active audience.

What other brands do Laufey fans also like?

Beyond Laufey itself, the audience over-indexes on Elsword (24.99×), Home construction (1.93×), Combat sport (1.7×), and Salman Khan (7.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Laufey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.