Rascasse Audience Intelligence

Lauren Conrad Audience in United States

A data profile of the people who buy, follow and care about Lauren Conrad in United States — modelled from more than twelve digital signal sources. Lauren Conrad has an estimated audience of 1,249,701 people in United States.

#86among TV personality in United States#4292among Person in United States#3499in Movies & TV

The average Lauren Conrad fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Erin Andrews, Jean Paul Gaultier, Tory Burch, with strongest over-indexing on Erin Andrews (21.12× the country average).

Demographically, the Lauren Conrad audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lauren Conrad fan in United States is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Erin Andrews.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lauren Conrad profile in United States.

Audience size
1.2M
in United States
Gender
84.3%♀
15.7% male
Age
40.8
average years
Country rank
#20268
Person in United States
Fig. 01

Search interest · 12-month trend

+148%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lauren Conrad fans

84.3% are female, 15.7% are male, average age 40.8.

Fig. 02

Gender split

84.3%
Female
15.7%
Male
Demographic split for Lauren Conrad audience in United States
MetricValue
Female84.3%
Male15.7%
Average age40.8
Estimated audience size1,249,701
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Lauren Conrad audience in United States
Age bracketShare%
16-1912%
20-2921%
30-3925%
40-4922%
50+21%
Fig. 04

Worldwide distribution

63.8%

of the worldwide Lauren Conrad audience comes from United States.

Worldwide audience distribution share by country for Lauren Conrad
CountryShare
United States63.8%
United Kingdom8.1%
Canada4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lauren Conrad audience in United States is strongest.

Fig. 05

Top regions by affinity

Lauren Conrad fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.27×
02Wisconsin~20K1.17×
03Pennsylvania~40K1.16×
04Colorado~20K1.14×
05Minnesota~20K1.14×
06Connecticut~10K1.13×
07Massachusetts~20K1.11×
08Nebraska~5K1.10×
09Illinois~40K1.09×
10New Hampshire~4K1.09×
11Rhode Island~3K1.08×
12Ohio~30K1.06×
13Michigan~30K1.06×
14Arizona~20K1.06×
15Iowa~8K1.05×
16Idaho~5K1.04×
17North Dakota~2K1.04×
18Kentucky~10K1.03×
19Washington, District of Columbia~3K1.03×
20Tennessee~20K1.02×
21Missouri~20K1.02×
22Washington~20K1.01×
23Oregon~10K1.01×
24Nevada~9K1.01×
25Maine~4K1.01×
26South Dakota~2K1.01×
27New Jersey~20K1.00×
28Kansas~8K1.00×
29Indiana~20K0.99×
30New York~50K0.98×
31Oklahoma~10K0.98×
32Montana~3K0.98×
33Virginia~20K0.96×
34Utah~8K0.96×
35Hawaii~4K0.96×
36Texas~80K0.95×
37Vermont~2K0.95×
38South Carolina~10K0.94×
39Maryland~20K0.93×
40West Virginia~4K0.93×
41North Carolina~30K0.92×
42Alabama~10K0.92×
43Arkansas~7K0.92×
44Delaware~2K0.92×
45Georgia~30K0.90×
46Louisiana~10K0.90×
47New Mexico~4K0.90×
48Florida~60K0.84×
49Mississippi~7K0.82×
50Alaska~2K0.81×
Fig. 06

Affinity by region

Affinity by region — Lauren Conrad, United States
0.81×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lauren Conrad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lauren Conrad audience
#·InterestCategoryAffinity×
01Erin AndrewsSports21.12×
02Jean Paul GaultierFashion & Accessoires14.47×
03Celebrity GossipNews14.13×
04Irina ShaykFashion & Accessoires13.59×
05Cyndi LauperMusic & Radio11.69×
06Josh DuhamelFashion & Accessoires11.68×
07Charli XCXMusic & Radio10.64×
08KérastaseBeauty & Wellness9.46×
09Catherine Zeta-JonesMovies & TV6.85×
10Sharon OsbourneMovies & TV6.32×
11Tory BurchFashion & Accessoires6.11×
12Us WeeklyInternet & Social Media4.84×
13Baby foodKids & Family4.50×
14Diane KeatonMovies & TV3.21×
15Trader Joe'sShopping2.57×
16Nordstrom rackFashion & Accessoires2.49×
17NordstromShopping2.45×
18TMZInternet & Social Media2.35×
19IKEAHome & Garden2.20×
20Target CorporationShopping1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lauren Conrad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lauren Conrad audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.96×
Price SensitivityPREMIUM1.59×
Design AffinityPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lauren Conrad audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.85×
Need for SecurityCONSERVATISM0.86×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lauren Conrad have in United States?

Lauren Conrad has an estimated audience of 1,249,701 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lauren Conrad fans?

84.3% of Lauren Conrad fans are female, 15.7% are male, with an average age of 40.8 years.

03

Which brands do Lauren Conrad fans like most?

Lauren Conrad fans show strongest brand affinity for Erin Andrews (21.12×), Jean Paul Gaultier (14.47×), and Tory Burch (6.11×) over the country average.

04

Where do Lauren Conrad fans live in United States?

Lauren Conrad fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Lauren Conrad fans also like?

Beyond Lauren Conrad itself, the audience over-indexes on Jean Paul Gaultier (14.47×), Tory Burch (6.11×), Celebrity Gossip (14.13×), and Charli XCX (10.64×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lauren Conrad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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