Lecrae Audience in United States
Lecrae has an estimated audience of 581,744 people in United States. 60.6% are female, 39.4% are male, average age 34.0. Top regions: Texas, California, Florida. Top brand affinities: Product design, Historic site, Hipster, Natural rubber, Bank account.
The average Lecrae fan in United States is 34.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Product design, Historic site, Hipster, with strongest over-indexing on Product design (3.98× the country average). Demographically, the Lecrae audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Luxury Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Lecrae fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 34.0 |
| Estimated audience size | 581,744 |
Audience persona
The typical Lecrae fan in United States is more female, around 34.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 70,531 | 1.41× |
| California | 58,709 | 0.92× |
| Florida | 43,625 | 1.11× |
| Georgia | 37,377 | 2.09× |
| North Carolina | 25,448 | 1.45× |
| New York | 23,328 | 0.72× |
| Ohio | 20,203 | 1.13× |
| Tennessee | 19,124 | 1.64× |
| Pennsylvania | 17,376 | 0.89× |
| Virginia | 17,285 | 1.22× |
| Michigan | 16,351 | 1.07× |
| Illinois | 16,102 | 0.83× |
| Alabama | 15,648 | 1.93× |
| Maryland | 13,285 | 1.33× |
| Missouri | 12,896 | 1.38× |
| Indiana | 12,263 | 1.15× |
| South Carolina | 12,019 | 1.37× |
| Arizona | 10,620 | 0.89× |
| New Jersey | 10,519 | 0.71× |
| Washington | 10,509 | 0.9× |
| Louisiana | 9,602 | 1.28× |
| Oklahoma | 9,592 | 1.48× |
| Colorado | 9,005 | 0.98× |
| Kentucky | 8,909 | 1.22× |
| Arkansas | 8,689 | 1.81× |
| Minnesota | 8,333 | 1× |
| Massachusetts | 7,266 | 0.63× |
| Mississippi | 7,142 | 1.49× |
| Wisconsin | 6,009 | 0.69× |
| Oregon | 5,388 | 0.81× |
| Iowa | 5,345 | 1.12× |
| Kansas | 5,064 | 1.1× |
| Nevada | 4,204 | 0.75× |
| Connecticut | 3,889 | 0.67× |
| Utah | 2,661 | 0.51× |
| Nebraska | 2,402 | 0.82× |
| Idaho | 2,354 | 0.81× |
| West Virginia | 2,179 | 0.8× |
| New Mexico | 2,149 | 0.74× |
| Washington, District of Columbia | 1,898 | 1.09× |
| Hawaii | 1,709 | 0.68× |
| Delaware | 1,441 | 0.9× |
| Montana | 1,288 | 0.8× |
| New Hampshire | 1,162 | 0.51× |
| South Dakota | 1,125 | 0.84× |
| Maine | 1,019 | 0.49× |
| Rhode Island | 997 | 0.54× |
| Alaska | 924 | 0.74× |
| North Dakota | 857 | 0.72× |
| Wyoming | 438 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 3.98× | Business & Career |
| Historic site | 5.6× | Arts & Culture |
| Hipster | 9.22× | Politics & Society |
| Natural rubber | 1.85× | Cars & Mobility |
| Bank account | 2.05× | Business & Career |
| Vocal harmony | 3.69× | Music & Radio |
| Grinch | 2.89× | Movies & TV |
| UK garage | 3.75× | Music & Radio |
| Goop | 3.55× | Internet & Social Media |
| Fairy godmother | 4.86× | Literature |
| Pro-Ject | 2.54× | Music & Radio |
| Wok | 3.96× | Food & Beverages |
| Stamp collecting | 2.85× | Home & Garden |
| Cachorro | 3.19× | Pets & Animals |
| TV Fanatic | 6.05× | Movies & TV |
| Governor of Michigan | 4.18× | Politics & Society |
| JDSU | 1.72× | Business & Career |
| Hibachi | 4.28× | Food & Beverages |
| Kendra Scott | 1.51× | Fashion & Accessoires |
| Mothercare | 1.67× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.51 |
| Healthy Lifestyle | BALANCE | 1.26 |
| Design Affinity | PREMIUM | 1.25 |
| DIY Mentality | THRILL | 1.24 |
| Risk Appetite | THRILL | 1.23 |
| Sports Activity | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.1% |
| Canada | 3.2% |
| United Kingdom | 2.6% |
See Lecrae audiences in other countries
More Hip hop audiences in United States
- Bad Bunny (25,838,259)
- Diddy (20,318,667)
- Cardi B (14,341,291)
- Nicki Minaj (13,515,929)
- World Star Hip Hop (WSHH) (12,699,723)
Frequently asked questions
How many fans does Lecrae have in United States?
Lecrae has an estimated audience of 581,744 people in United States, concentrated in Texas and California.
What is the gender split and age of Lecrae fans?
60.6% of Lecrae fans are female, 39.4% are male, with an average age of 34.0 years.
Which brands do Lecrae fans like most?
Lecrae fans show strongest brand affinity for Product design (3.98×), Historic site (5.6×), and Hipster (9.22×) over the country average.
Where do Lecrae fans live in United States?
Lecrae fans in United States are most concentrated in Texas (reach 70,531), California (reach 58,709), and Florida (reach 43,625). These three regions account for the largest share of the active audience.
What other brands do Lecrae fans also like?
Beyond Lecrae itself, the audience over-indexes on Historic site (5.6×), Hipster (9.22×), Natural rubber (1.85×), and Bank account (2.05×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Lecrae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.